Ogilvy's Toby Harrison: "A large portion of what the marketing industry believes is effective is categorically wrong."
Kayo saw its highest-ever share of new VoD subscribers (10%) following the release of Hubbl.
"The more we all speak the same language, the more positive impact can be created for businesses."
OpenAI vs. New York Times, Steve Price on Australia Day ban, Screen Actors guild nominees, Marvel's new series
78% of marketers use a hybrid model of both in-house and external agencies.
Mark Kennedy: "The client and consulting landscapes are evolving rapidly"
Hannah Sturrock: “We're not as inclusive as we'd like to think.”
Patrick Béhar: "I am certain that the industry can adapt, anticipate and navigate the forces proactively"
Jonathan Sinton: "Both Sharon and Allan are powerhouses within the media insights industry"
The annual study is based on interviews with around 16,000 consumers in 23 markets and 900 senior marketers globally
Kantar Australia and APAC head of creative Irene Joshy: "These are stories that are heartfelt and executed to trigger emotions"
"Resonance is a testament to the efficacy and growing prominence of sonic branding"
"Our analysis shows that Australian consumers reward those brands that are both meaningful and salient"
‘Television is great on its own, but even more valuable in the mix making other mediums more effective’
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