Ipsos iris data shows 5.9 million Australians used movies and cinema websites or apps in May.
The move gives members exclusive access to discounts across Event Cinemas and EVT Hotels nationwide.
Australian chain Hoyts and IMAX are renewing their relationship with a plan for four IMAX screens across the country.
Tozzi MacManus: “We want to put women front and centre in an industry that has been traditionally dominated by men”
• The opening of cinemas will coincide with the school holiday period
• An independent review on the research results was completed by Movio, Pollinate and Deloitte
• Dates for new releases revealed
Foxtel’s Main Event channel will also broadcast all the action live from Las Vegas
Hours after tickets for Star Wars: The Force Awakens went on sale, fans were treated to the trailer for the movie