Taboola has announced a new, multiyear deal with Getty Images, a world leader in visual communications.
The deal provides Taboola’s more than 14,000 advertisers with access to Getty Images’ library of stock video content within the Taboola Ads media buying platform. This builds upon a five-year relationship enabling Taboola’s advertisers to access Getty Images’ diverse video library in their campaigns.
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With this new partnership, Taboola advertisers can benefit from access to videos from Getty Images to use in campaigns across a network that reaches more than 500 million daily active users. This new partnership empowers advertisers of all sizes to execute campaigns across Taboola’s formats, including Motion Ads and High Impact Video products. With these formats, and Taboola’s long-term partnerships, advertisers can also trust that their ads can be enhanced by high quality and relevant video and imagery every time they are viewed.
“We’re continuing to give advertisers the tools they need to succeed, and thanks to our partnership with Getty Images, we’re making it seamless for advertisers of all sizes to tap into the power of video,” said Adam Singolda (pictured), CEO and founder, Taboola. “The ability to create custom video content for campaigns with a partner like Getty Images means advertisers can ramp quickly and get their campaigns in front of our large audience of publishers and their readers.”
“We are pleased to expand our long-term partnership with Taboola and now enable their advertisers to create campaigns that resonate with Getty Images’ leading video content,” said Nick Unsworth, VP business development, Getty Images. “Video is central to how we communicate and engage digitally, and with our high-quality visual content, advertisers across a broad set of industries and categories can find the right image or video that will enhance their campaign and speak to their target audience.”