Starcom strengthens national leadership team with new appointments

• The changes include the promotion of national strategy director Graeme Wood

Starcom Australia CEO Toby Barbour has announced a raft of new roles and promotions to the media agency’s national leadership team:

The changes include the promotion of national strategy director Graeme Wood to the new role of national head of futures and product; while Nancy Lan, previously national commercial partnerships director, has been charged with leading the Sydney office in the new role of managing director, Sydney.

Toby Barbour

Barbour said: “As the Human Experience Company, our focus is on understanding the new customer desire and brand need in a world of accelerated change and choice. Our strong performance in 2018 has created real momentum. As people experts, we are now positioned to amplify our value creation for clients, acting as part consumer behavioural science experts, customer experience specialists and brand storytellers. Our approach is testament to our commitment to delivering measurable value for our clients and strong return on experience.”

Effective immediately, changes to the leadership team include:

Graeme Wood – National Head of Futures & Product

This new role and function is a significant initiative aimed at delivering on the agency’s focus on providing people-based marketing solutions for clients; while also being at the forefront of new industry, and behavioural and human thinking. Wood’s focus will be to lead ‘Starcom Futures’. Previously known as the ‘Starcom Media Futures’, it has been developed to become an always on thought leadership platform, proprietary research, external brand perception and growing data, measurement, content and commerce revenue.

Sally Christian – National Head of Strategy

Taking over Graeme Wood’s role, Sally Christian will lead the strategy team and work with Business Directors to develop client business growth, and communication strategies that drive both business and human outcomes. Christian previously led the Suncorp strategy team.

Sev Griffiths – National Commercial Partnerships Director

Sev Griffiths, who has been contracting for Starcom, joins as National Commercial Partnerships Director. Griffiths plays an integral role in connecting investment and client business teams to optimise business planning and commercial value for the agency.

Nancy Lan – Managing Director Sydney

Previously National Commercial Partnerships Director, Nancy Lan will now lead Starcom Sydney, responsible for business performance, clients, talent and culture.

The changes build upon the addition last year of Simone Galletly as National Planning Director, and the return of Stu Carr as National Head of Measurement – both of whom are also on the leadership team.

Barbour added: “Our national structure is designed to leverage our strengths, and position Starcom for the future by elevating the value of human experience design thinking through our investment in commerce, content, data and talent.

“I would like to welcome both Sev and Sally to our leadership team. They bring significant business experience to our brand, with a history of creating highly-engaged teams, and the drive to help us take Starcom to the next level of growth and development. It is significant both today and for our future that we have been able to attract talent of this calibre, track record and leadership capability.”

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