Special welcomes Sarah Raine as managing director of Melbourne


• Raine joins from her most recent role as general manager at Bullfrog

Special has announced the appointment of Sarah Raine as its managing director in Melbourne.

Raine’s appointment expanded the leadership team of the independent creative agency and reflects its deepened relationships with clients, including ANZ bank, Bonds and Netflix.

In her role, the newly appointed managing director will help drive the continued growth of the business and build on agency culture.

Raine joins the agency from her most recent role as general manager at Bullfrog and has also held roles at CHE Proximity and FCB Auckland. She has also been recognised for her work with industry awards such as AWARD, SPIKES and named in the top three of WARC’s most effective agency rankings.

While at Bullfrog, Raine introduced key people and culture initiatives and broadened their service offering, leading the start-up creative and content agency to extraordinary growth.

Lindsey Evans, partner and. CEO Special Australia, said: “Ridiculously excited by what will be with Sarah on the ground in Melbourne. She brings laser beam smarts, a beautiful warmth and candid can-do attitude. Her experience and values will supercharge our culture and bring a new depth and breadth to our offering”.

Partner Rebecca Stambanis added: “I am thrilled to welcome Sarah to the team. It has been a wonderful, wild ride over the last two years, and I am so proud of what we have been able to achieve in Melbourne.
“Adding the firepower of Ryan and Sarah to the team is exactly what we need for the next chapter of our journey. I couldn’t be more excited for what’s to come.”
Raine said of her appointment: “It’s a dream to be leading one of the world’s most creative agencies. I’m thrilled to be joining Special to support the amazing team, empower the continuation of world-class work and see the growth of our client’s businesses and brands.
“From meeting everyone, I got such a great feeling for the agency and feel truly aligned with the business and where it’s going,” she added.
Raine’s appointment follows the appointment of Ryan Fitzgerald as executive creative director back in June.
See also:
Special Australia appoints Ryan Fitzgerald as new Melbourne ECD 

Top image: Sarah Raine

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