One of Australia’s first social influence consultancies, Social Soup, has appointed former Pacific Magazines campaign manager, Annie Tran to lead the agency’s new client relationship approach and support the consultancy’s innovation in the social influence sphere as the new Senior Partnerships Manager.
Social Soup Founder and CEO, Sharyn Smith said “It’s an incredibly exciting time for Social Soup. For more than a decade we have pioneered how brands can authentically partner with influencers to forge valuable connections with potential customers.
“Now, with rapid innovation taking place across the agency, global brands looking for a new way to engage with influencers are selecting Social Soup to get the most out of their influence strategies. Annie’s big brand experience is a critical hire in delivering new thinking, products and services.
“We’re excited by the demand of brands for our innovative approach to creative, authentic and measurable campaigns through the power of influence. Annie is a key part of that strategy.”
Annie Tran is thrilled about the opportunity and said “Social Soup really created the social influence category more than a decade ago, before most knew what social influence was.”
“Advertising is my career and people are my passion, so I can’t wait to find the best creative solutions for my clients by connecting brands to real people and their inner circle of trusted advisors.”
“With the agency’s incredibly impressive roster of clients, I look forward to playing my part in harnessing my expertise to deliver great outcomes for our clients.”