Snap Inc. has welcomed a slew of new appointments to its local team as the technology company grows in Australia.
The expansion of its sales force represents a further investment in the company’s vision for the Australian market as it looks to build upon the successes of this year and go to market with a beefed-up team that’ll drive impact for partners in 2024.
Joining the team are Dina Bailey, ANZ agency lead; Daniel King, senior client partner; and Elise Keeling, who’ll support the sales team in a new role as ANZ product marketing lead, all of whom hail from Meta.
Senior client partner Rob Fitzpatrick and Bethany Rao-Davies, senior account manager, both ex-TikTok and Sarah Ding, account manager, who joins from Pinterest.
The appointments come after Tony Keusgen joined Snap Inc. in Australia and New Zealand six months ago as managing director.
Keusgen said Snapchat’s local community is bigger and more engaged than he imagined before joining the company, with more than 8 million Australians on the platform every month.
He noted that the most savvy marketers and global advertisers know the power of Snapchat to deliver results across brand and direct response campaigns, and connect them with hard-to-reach audiences that cannot be found anywhere else.
Keusgen shared that his goal is for every brand in Australia is serious about getting the attention of under 40s is partnering with Snapchat. He said: “Unlocking more opportunities for brands and agencies to engage with our happy and growing audience, guided by some of the industry’s best and brightest.”
Snapchat reaches 80% of 13-24 year olds and 75% of 13-34 year olds across Australia. While Snapchat is loved by Gen Z, almost 45% of Australian Snapchatters are 25 years or older. Australian Snapchatters open the app an average of 40 times per day and 60% of the app’s Australian community interact with Augmented Reality (AR) Lenses on Snapchat daily, to express themselves creatively, have fun, and buy products from their favourite brands.
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Top image left to right: Dina, Beth, Sarah, Rob, Tony, Daniel and Elise