After the merger of the programmatic and commercial data groups, the Seven Network has launched a new commercial data and programmatic team that will work to bring together Seven’s digital, data and tech solutions.
The new team will be run by Dean La Rosa, previously Seven’s head of commercial data. The team will report to network digital sales director, Rachel Page.
The new team covers data, tech and programmatic trading specialists, including commercial data manager Emily Smith, programmatic partnerships manager Sam Pearse and commercial programmatic manager Juan Gervasio.
Page said: “In the almost three years since he joined Seven, Dean has made a real difference to our business. He has been instrumental in accelerating Seven’s product suite across planning, buying and measurement by building 7REDiQ into a market-leading data and insights platform, onboarding and commercialising some very successful third-party partnerships and working closely with Seven’s Audience Intelligence team to future proof our ID strategy in the face of many changes across tech and Government policy.
“In his new role, Dean will focus on the growth of Seven’s digital assets and will be responsible for creating meaningful partnerships through addressable commercialisation and efficient programmatic trading solutions.”
La Rosa said: “With the assets, technology and people at Seven, we’re perfectly positioned to deliver the best opportunities for advertisers who rely on us every day to create impactful experiences with their customers.
“I’m excited to take on this new responsibility, building on already great partnerships among our agency, technology and data partners, not just for now but as part of our very exciting strategic plans and innovation for the future.”
The establishment of the new commercial data and programmatic team follows the launch in December last year of the network’s Advanced Advertising division to drive the development and launch of new trading models across Seven’s ecosystem.
See Also: Seven aims to grow total TV trading with Advanced Advertising team
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Top Image: Dean La Rosa