Seven expands NSW sales team with two group business directors


James Mielnik and Julia Scales will be responsible for leading Seven’s relationships with advertisers and their media agencies. 

The Seven Network has appointed two new group business directors, James Mielnik and Julia Scales, effective 1 May. 

The new recruits report to Seven’s NSW sales director, Dan Sinfield, and will be responsible for leading Seven’s relationships with advertisers and their media agencies. 

“I’m really pleased to welcome James and Julia to Seven,” Sinfield said. “They are both great leaders, boasting deep and varied experiences with partnership at the core of their skillsets. They are the perfect fit to connect advertisers to the screens of Seven and help solve their business challenges.

“We’re looking forward to a big year ahead at Seven with audience growth across both broadcast and digital, a convergent approach spearheaded by Phoenix and deeper focus on partnership. James and Julia are fantastic additions to the team who will bring fresh ideas to the business.”

Mielnik has a media career spanning 16 years, building his skillset through roles at Nine Network, Network Ten and Multi-Channel Network. For the past five years, he has been a group sales manager at Paramount Australia and New Zealand.

Scales’ two-decade career in media includes roles in the UK at Viacom and Sky Media, and in Australia at MTV, Southern Cross Austereo, FremantleMedia and Fox International Channels. Her most recent roles include head of business development at the Australian Film Television & Radio School and head of client partnerships at Are Media.

“Embracing the dynamic landscape of content, broadcast and streaming, I am excited to step into the role of group business director at Seven,” Scales said. With a passion for innovation and a commitment to driving growth, I look forward to navigating our team and our clients towards new heights in this ever-evolving industry.

“By championing innovation, we’ll push the boundaries of content and advertiser messaging, ensuring our 17 million reach extends further and our impact is felt deeper than ever before.”

See also: Kurt Burnette and Seven sales team challenge TV narrative, comment on recent headlines

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