Seven confirms Julia Lefort director of Corporate Affairs & Publicity

• Lefort joins SWM with over two decades of experience in stakeholder communications and engagement

Seven West Media chief marketing officer Charlotte Valente has announced the appointment of Julia Lefort (pictured) as director of corporate affairs and publicity. Lefort commences in the role immediately.

Commenting on the appointment, Valente said: “I’m thrilled to welcome Julia to the team. Her experience in shaping and leading communication strategies across both corporate and consumer stakeholders will be key as we continue to transform Seven West Media into an audience-centric business.

“Julia is perfectly suited to lead both our corporate affairs and publicity teams, driving strategy and ensuring synergistic messaging across both functions.”

Lefort joins SWM with over two decades of experience in stakeholder communications and engagement, most recently as director communications at the department of premier and cabinet, New South Wales. Prior to this, she led corporate affairs at Scentre Group and held senior corporate affairs and public relations roles at Westfield Group, as well as consumer-facing publicity roles at Pacific Magazines and Opera Australia, where she started her career.

Lefort said: “I’m delighted to be joining Seven West Media at such an exciting moment. The Seven brand is a tremendously powerful one, reaching 18 million Australians each month and I am looking forward to shaping and driving the way with communicate with our audiences into the future.

“I’m excited to be working as part of the SWM team as we continue to transform the business.”

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