In an Australian first for Pinterest, the platform has partnered with The Seven Network to launch an integrated experience in the new home renovation series, Dream Home.
The partnership will capitalise on the room reveals in the new show, which launches 7pm Sunday, 26 May, on Channel Seven and 7plus.
The partnership will allow viewers and Pinterest users to explore the room reveals, curate their own “dream homes” online and buy products from key program sponsors. After each episode, the room reveals will be dropped onto boards on Pinterest, with viewers able to look through and save inspiration for their own home renovation.
Seven West Media chief marketing and audience officer Mel Hopkins said the partnership will have benefits for both viewers and sponsors.
“Seven and Pinterest recognised a desire among viewers to lean into key moments in Dream Home and have their say. This partnership provides a new and compelling way for people to connect with a program,” she said.
“At the same time, this integration closes the loop with the cross-screen experience in a contextually relevant way where people can engage, curate and shop directly with Dream Home.”
Pinterest is running a competition to support the launch, called Pinterest’s Dream Home Curation Challenge, where viewers can mix and match their favourite designs and products from the show on the platform.
Each board based on the show on Pinterest will be judged and the winners will receive a prize including a lifetime of savings from Three Birds Renovations.
Pinterest managing director Australia and New Zealand, Melinda Petrunoff, said the team are “thrilled to be partnering with Seven in a way that Pinterest has never done before.”
“Aussies love searching for and pinning their favourite ideas for home renovations and now Dream Home viewers will have the opportunity to engage with the show in a way that naturally complements their viewing experience.
“Not only can they explore the dream homes on Pinterest, but they can also take action and purchase items they love for their own home.”
The new series will be hosted by Dr Chris Brown as six pairs of contestants battle it out to transform suburban family homes into new dream homes.
Following renovations in each state, the top three couples will have the opportunity to have their backyards made over with new gardens and outdoor living spaces.
The winning couple will receive their renovated home and a cash prize of $100,000.
Dream Home is produced by Endemol Shine Australia (A Banijay company).
See Also: Seven’s new ad product 7CIC to debut on Dream Home