SCA appoints Oliver Newton as Executive Head for LiSTNR Commercial

Oliver Newton

“I am truly excited to lead LiSTNR’s commercial strategy and work with the incredible sales team at SCA.”

SCA has announced the appointment of Oliver Newton as Executive Head for LiSTNR Commercial.

In his new role, which begins on July 24, Newton will lead the brand’s commercial strategy and drive the digital audio commercial division within the business.

Newton joins Southern Cross Austereo from Amazon, where he was AdTech Sales Director, and he will be reporting to and replacing SCA chief commercial officer, Seb Rennie.

Rennie, said: “I could not be more delighted to welcome Olly to SCA and LiSTNR. He is an exceptional sales leader with a proven track record of delivering revenue growth.

“Having worked closely with Olly while I was with Group M, I can confidently say that he has strong strategic skills and an impeccable reputation and relationships with agencies. I look forward to seeing LiSTNR’s commercial strategy continue to gain momentum as we deliver a leading digital audio service and an engaged audience at scale for advertisers.”

Seb Rennie

Seb Rennie


Since its launch in February 2021, LiSTNR has rapidly built its audience and currently has more than 8.6 million monthly listeners. The app provides users with live radio, podcasts, and news on demand. It has over 600 podcast titles, 154 Hit and Triple M radio and DAB+ stations, 29 music stations, and additional news and information. Amongst it’s range of international and local podcast partners are Sirius XM, Wondery, the AFL, NRL, Schwartz Media, DM Podcasts, and the Royal Institution of Australia.

Newton said: “I am truly excited to lead LiSTNR’s commercial strategy and work with the incredible sales team at SCA. LiSTNR’s rapid growth and success in market has really been a gamechanger for the digital audio market, which continues to grow at pace. LiSTNR’s innovation in content, technology and user experience is world leading with massive potential for advertisers to reach an addressable audience. I look forward to working with the team to deliver the best commercial outcomes for both advertisers and LiSTNR.”

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