Australia’s largest annual Christmas event, the Woolworths Carols in the Doman has announced that SCA will be its official radio partner.
SCA will get behind the event, including 2DayFM in Sydney, Hit 106.9 in Newcastle and Hit 101.3 Central Coast as well as its national radio network. The newly announced partnership also includes Santa Radio on the LiSTNR app.
“We’re so excited to be partnering with Woolworths Carols in the Domain for the next three years,” said Ryan Tothill, 2DayFM content director. “To be part of the most iconic Australian Christmas event celebrating the best time of the year is something we know our listeners will love as much as we do.”
2DayFM will also launch a special “Carols Staycation” competition to celebrate the new partnership and SCA’s popular entertainment reporter Justin Hill will take up a prime position on the Carols Red Carpet, interviewing all the stars and celebrities before the big event.
Carols long-standing executive producer, Michael McKay, said: “Getting the support of a truly national radio partner was really important to us because our broadcast on Channel 7 goes right across Australia and our fans are spread right across the country.”
A recent survey showed 47% of Carols-goers come from outside a 50km radius of the Sydney CBD, including those from interstate and even overseas.
The 41st Woolworths Carols in the Domain will take place in Sydney on Saturday, December 16, 2023. Tickets are available here.
In August, the fifth radio ratings survey of the year released, with SCA chief content officer Dave Cameron celebrating the achievements of the brand’s stations throughout the country.
Cameron said: “SCA starts the day the number one way with absolutely brilliant results from our Breakfast shows today, now winning the FM Breakfast shift in three out of five metro markets.
“It doesn’t get any more exciting than The Fox winning breakfast in Australia’s biggest commercial market, Melbourne, with Fifi Fev & Nick storming home to take the No.1 FM spot for the first time since 2019.”
See also: “Absolutely brilliant”: Dave Cameron celebrates SCA’s Survey 5 radio ratings results