Robb Report Australia and artificial intelligence company OpenDNA have launched a new AI-powered app that features personalisation technology.
The new app, called “Robb Reader”, houses the Robb Report digital magazine and uses the power of OpenDNA’s AI and machine learning technology to deliver content tailored to the specific interests of each individual reader.
Robb Reader is the third app launched by the publication in Australia this year.
OpenDNA CEO Jay Shah says: “Robb Report is not only a household name but a prestigious, well-respected and high-value brand. We are pleased to showcase how our artificial intelligence-driven personalisation technology can enhance the mobile experience for its readership. Through use of OpenDNA technology, content is quickly tailored to each Robb Report reader to create a much richer, more relevant and personalised experience.”
Brand and Communications Director at Robb Report Australia Elizabeth Walker said: “OpenDNA understands the discerning tastes of our audience and we recognised how OpenDNA technology could enhance the user experience. Our readers have come to expect an extremely high level of quality from our magazine content and OpenDNA tailors that experience to the individual reader.”
The Robb Report Australia app is available through Apple Store and Google Play.