The final episode of Australian Survivor: All Stars started with 876,000 and ended with 984,000. The Reunion episode then did 625,000 which is the biggest Reunion audience ever. There has never been an All Stars series or a regular series at this time of year before so there is no direct comparison. But here are what previous season finals of Australian Survivor, all broadcast in September or October, have rated:
Overall, Australian Survivor: All Stars lifted 10’s timeslot audience by 49% compared to the same nights in 2019, including an 84% increase among under 50s.
The fifth season of the show on 10 reached 6.05 million people and its broadcast video-on-demand (BVOD) audience this season lifted 7% year-on-year.
The show also achieved:
• National total average audience (including 7 day television BVOD): 1.01 million.
• Capital city total average audience: 814,000.
• National television average audience: 922,000.
• Capital city television average audience: 719,000.
• 10 Play (7 day BVOD) average audience: 87,000.
ViacomCBS Australia and New Zealand chief content officer and EVP, Beverley McGarvey, said: “We took a big swing introducing Australian Survivor in the first quarter when audiences were so used to watching it over the winter months.
“It was a risk that paid off. We have seen year-on-year audience share growth every single week in 2020 driven, in large part, by Australian Survivor: All Stars.”
On social media the show achieved 992,000 total social interactions on Facebook, Instagram and Twitter, according to Nielsen Social Content Ratings.
In the key advertising demographics, Australian Survivor achieved an upswing in each category compared to the same nights in 2019.
• Under 50s: Up 84%.
• 25 to 54s: Up 88%.
• 16 to 39s: Up 105%.
• 18 to 49s: Up 94%.
McGarvey said: “We are really proud of this season and how it has improved our ratings at the start of the year. This season really gained momentum across its run, achieving its highest audiences as it neared its finale.
Network 10’s head of 10 Effect, Tamar Hovagimian, said: “Australian Survivor continues to deliver results for our clients. A big thank you to ahm, Bundaberg Brewed Drinks, Menulog and Canadian Club for their support in bringing this season to life. We really enjoyed collaborating with you and would not have achieved the success we did without you.”