QMS has moved to bring the Australian sales representation of its New Zealand business in-house, as it looks to strengthen its trans-Tasman offering for local clients.
The change takes effect from 1 April, with all Australian-based bookings for New Zealand activity transitioning to QMS during Q1. QMS is currently the largest out of home (OOH) operator in New Zealand.
Until now, the company’s New Zealand inventory has been represented in Australia by We Think Media. Under the new structure, We Think Media will continue to represent MediaWorks’ radio business in Australia.
New appointment to support ANZ strategy
As part of the shift, QMS has appointed Nicole Angel as senior account manager, New Zealand. Based in Melbourne, Angel joins from ARN and previously held sales roles at Nova Entertainment in Melbourne, as well as MediaWorks and Radio Bay of Plenty in New Zealand.
In the role, Angel will work with Australian clients on the strategic planning and delivery of trans-Tasman and New Zealand campaigns. She will also liaise with QMS’ Australian team to align capabilities across both markets.
Tim Murphy, chief sales officer at QMS, said: “We Think Media has been a fantastic partner and has done a great job of representing MediaWorks’ OOH assets in the Australian market. We sincerely thank Pete, Jane and the entire We Think Media team for the strong results they have achieved over the years.
“With our transition to the QMS NZ brand and new broader ANZ strategy, the time is right for us to represent our OOH network across both major markets. It’s another exciting step in the development and growth of QMS. With many of our clients now seeking cross-market OOH solutions, the experience and expertise of our Customer Team will provide significant opportunities for our media agency partners and their clients to buy with ease and confidence.
QMS Chief Sales Officer, Tim Murphy
“I’m very pleased to welcome Nicole to the team. As a New Zealander, she understands the local market inside and out, and her experience in Australia means she knows what clients here want. She will be a great asset for QMS and our clients,” he said.
Angel said: “QMS now provides the ability for clients to access OOH across Australia and New Zealand like never before, and I am thrilled to be joining the team to help maximise the enormous opportunities the business can now deliver to clients across both countries with one provider.”
The network was handed over to QMS in October 2025, cementing its position as the largest OOH operator across New Zealand. The assets are being integrated with QMS’ existing portfolio of transit, transport hubs and large format billboards.