Culture Shock: Grey Matters and The Rise of the Super Consumer
Why Marketing Matters, I Am What I Am – Identity and Brands, and The Great Debate
Nine's Big Ideas Store wraps up its 2023 event on Friday
More than one third of brands studied failed to resonate with supporting people’s identities
Day three covered Dativity: Defining the Future of Technology and Creative, and Giant Slayers: The big ideas helpings SMEs win big
Day two topics explored greenwashing in advertising and the changing mindset of consumers
“What this highlights is that it’s such an exciting time for brands to move the conversation beyond price and injecting value into...
The Big Ideas Store will run for one week to Friday, May 19
Day One: Pre-Presentation Briefing and Go Big or Go Nowhere: Why Brands Need Big Ideas in 2023
Plus: The 2023 Big Ideas Store schedule
• The key trends emerging for marketers to tap into are less wasteful gifting; inclusion in marketing of the festive season; ‘framily’...
• The research discovered Australians are looking to brands for better representation
• The platform will provide greater insights into audiences
• Dubois also talks about the event's growth over the years and the blockbuster line-up
