POLY and PHD team up to drive impact and awareness for Lynx Africa


The campaign aims to drive, impact and awareness of Lynx Africa across major arterials of Sydney and Melbourne

oOh!Media’s creative and innovation hub, POLY, has collaborated with PHD to showcase its innovative solutions that establish drive, impact and awareness for the Lynx Africa campaign across major arterials of Sydney and Melbourne.

The features out-of-home artwork with a goat and giant 2D G.O.A.T. lettering extensions beyond the border of the site for an eye-capturing moment for audiences that makes LYNX Africa unmissable.

The fun and cheeky campaign uses G.O.A.T, an acronym for “Greatest of All Time”, to represent excellence and distinction, standing out with confidence and unparalleled appeal.

Alex Rog, strategy director, POLY, explained that the bespoke solution reflects the brand’s confidence in sparking consumer imaginations and curiosity by creating intrigue with the use of drive-by formats

“As a complement to their broader media strategies, the minimalist execution exudes confidence, reinforcing why LYNX Africa is the G.O.A.T. in men’s deodorant fragrances.”


John McKeon, head of personal care and beauty and wellbeing at Unilever said the collaboration POLY, PHD, and Lynx showcases creativity and fun

“The provocative concept of the ‘G.O.A.T. of all billboards’ not only captures attention but also reinforces Lynx Africa’s positioning as Australia’s #1 male deodorant fragrance.”

oOh!media launched POLY last year to develop and enhance campaign ideas and content solutions that demand consumers’ attention when they are on the move.

POLY draws on oOh!’s scale, data and insights and brings together a passionate team of creative thinkers and enablers, experienced in bringing bold ideas to life to maximise the impact of Out of Home creativity. POLY runs across oOh!’s network in media and creative agency office towers.

Read more: oOh!media launches POLY to push boundaries of creativity in Out of Home

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