It has been revealed this week that Conde Nast is also selling its Brides brand. The magazine used to be thick with advertisers wishing to reach a lucrative market. However the new owner has revealed they will be closing the print edition.
The magazine has been one of several Conde Nast has been offering for sale.
Brides, founded 85 years ago, has been the leading authority in the wedding space that inspires, encourages, and guides from a proposal through engagement, to the wedding and honeymoon. The property is a cornerstone brand in the wedding category with a strong reputation among consumers and advertisers, said its new owner, online publisher Dotdash.
“We’re excited to build on the historical excellence and incredible reputation of the Brides brand,” said Neil Vogel, CEO, Dotdash. “Adding Brides to our portfolio of brands gives us a powerful platform to take on the wedding space and extends our ability to reach young women at key moments in their lives.”
The Brides print magazine will be discontinued after the August/September issue in the US and the September/October issue in the UK.
Dotdash is among the largest publishers online, and its brands include Verywell, The Spruce, The Balance, Investopedia, Lifewire, TripSavvy, Byrdie, MyDomaine, Brides and ThoughtCo.
Dotdash is controlled by IAC, which is chaired by US investor Barry Diller. IAC is also the owner of the dating app Tinder.