Outdoor dollars: New financial year starts strongly

Outdoor sector starts new financial year strongly with July ad revenue up 9.5% YOY

The Out-of-Home (OOH) industry has reported net revenue of $47.9 million for the month of July, an increase of 9.5% from the same month last year, which posted a net revenue of $43.8 million.*

Year-to-date revenue has increased by 17.5%, tracking at $350.8 million, up from $298.6 million* for the same time last year. Digital Out-of-Home (DOOH) year-to-date makes up 24.0% of total revenue, up from 15.5% of total revenue for the same period last year. The OOH industry finished 2014 on a record high of $602 million, a 10% increase from 2013.

Category figures July 2015:
•  Roadside Billboards (over and under 25 square metres) – $17.1 million
•  Roadside Other (street furniture, taxis, bus/tram externals, small format) – $14.7 million
•  Transport (including airports) – $9.0 million
•  Retail, Lifestyle and Other^ $7.1 – million

* The figures have been adjusted for 2014 revenue to reflect changes within categories, allowing direct comparisons in revenue year-on-year.

^ This rapidly growing category reports shopping centre panels as well as all place-based digital inventory including office media – covering  inventory in lifts and office buildings, café panels and the inventory of the OMA’s newest member Tonic Health Media which includes digital screens in doctors surgeries and medical centres.

Source: Outdoor Media Association

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