OMA: March out-of-home revenue up 3% YOY

A March improvement follows rises in January and February

The out-of-home (OOH) sector has posted a revenue increase of 5.7% year-on-year in the first quarter of 2017, recording $186.7 million, up from $176.7 million for the first quarter in 2016.

A March improvement follows rises of 12.4% in January, and 2.7% in February.

In March, net media revenue increased 3.6% year-on-year to $73.2 million. Digital revenue is sitting at 44.4% of total net media revenue year-to-date, which is an increase over the recorded 36.0% for the same period last year.

Category figures quarter one 2017
• Roadside Billboards (over and under 25 square metres) $77.3 million
• Roadside Other (street furniture, bus/tram externals, small format) $51.0 million
• Transport (including airports) $29.5 million
• Retail, Lifestyle and Other $28.9 million

Source: Outdoor Media Association

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