Maurice Blackburn Lawyers has appointed independent creative agency Orphan as its new creative partner. The appointment follows a competitive pitch process managed by Dan Johns at Tumbleturn Marketing Advisory.
Jacob Varghese, CEO of Maurice Blackburn, said the agency showed a strong understanding of the firm’s purpose.
“Maurice Blackburn has a long history of standing up for everyday Australians and helping people access justice when it matters most,” Varghese said.
“Orphan demonstrated a strong understanding of our brand and our purpose, and we’re looking forward to working together.”
Stephen McKeown, General Manager Marketing at Maurice Blackburn, said Orphan’s strategic creative approach stood out.
“Orphan impressed us with their strategic creative credentials.
“They quickly understood who we are as a firm and the responsibility we carry in advocating for people who have suffered injustice.”
Orphan on the partnership
Ant Hatton, Founder and Chief Creative Officer at Orphan, said the agency was proud to partner with Maurice Blackburn.
“From our very first chat, it felt right to us – there was a shared sense of ambition and belief.
“We can’t wait to get stuck in and work alongside Stephen and the team to create work that genuinely moves the needle for the brand.”
Top image: Orphan