Orange Line has partnered with US-based health and wellness company Sports Research to lead a full-funnel digital strategy focused on e-commerce performance.
Sports Research is a family owned and operated company that was founded in 1980 and based in Los Angeles. It offers over 300 nutritional supplements and workout products.
The independent digital marketing agency will oversee Sports Research’s digital strategy covering search engine optimisation (SEO), conversion rate optimisation (CRO), email and SMS marketing, paid media, website development, and data and analytics.
“Partnering with Orange Line has been an exceptional experience,” Marshall Spellmeyer, UI/UX Designer at Sports Research, said.
“They bring stellar organisation in their ways of working, clear communication, and a truly enjoyable team dynamic. Their innovative, forward-thinking strategies consistently adapt to evolving market and technology trends, keeping our brand ahead of the curve.
“Every interaction with Orange Line reflects a commitment to excellence and insight, making collaboration both effective and genuinely fun to partner with such a great team. I’m confident we’ll see rapid success partnering with Orange Line and value their team tremendously.”
David Klein, Co-Founder at Orange Line, added: “We’re really excited to work alongside Sports Research during this important phase of growth.
“With our team members based in both Sydney and LA, we’re able to offer seamless, real-time support across time zones. Combined with our data-driven approach and strong commercial focus, we’re well-placed to help accelerate their growth and deliver long-term impact.”
This partnership expands Orange Line’s growing US client base and further establishes the agency as a leader in delivering performance-driven, digital marketing solutions for global clients.
Earlier this year, the agency was named the digital marketing partner for The Australian Institute of Personal Trainers (AIPT) and Foundation Education.
Orange Line oversees paid media, SEO, CRO, content and data & analytics for both brands, leveraging their expertise to drive growth and enhance digital performance.