oOh!media will upgrade its Study network with the further digitisation of its inventory at two leading universities.
The outdoor company has secured long-term contract renewals with University of Sydney (USYD) and the University of Western Australia (UWA).
The upgrades are the start of the next phase of growth plans for the Study network, which has trebled in size since it was added to oOh!’s offering to help advertisers target the hard-to-reach university audience.
Under the agreements, oOh! will install new slimline screens at UWA and convert all USYD classic panels to digital formats.
Adam Cadwallader, group director of Locate by oOh!, said, “Since acquiring the Study network we have trebled our Study portfolio and now have more than 200 digital screens and 120 classic panels across more than 100 campuses. These two university contract renewals have further cemented our strength in the study space.
“We know that students spend 17 hours per week on campus, and 5.5 hours within the student hubs and common areas, so if advertisers want to target students, Locate by oOh! can reach them like no other medium.
“oOh! prides itself on offering up-to-date and relevant information and news to students, connecting them with relevant brands and pertinent products.
“This is evidenced by the fact we provide and continue to develop UniJunkee.com, Australia’s first integrated online and digital out-of-home content platform that showcases emerging journalism, photography and video, speaking to students in relevant and engaging tones with this content on our displays, online and social.”
In addition to digital and classic out-of-home opportunities strategically located in student hubs around campus, oOh!’s Study portfolio also includes comprehensive campus experiential campaigns and online solutions including native content.