Business professionals in Australia’s CBDs will be provided with the latest lifestyle news and views when entering their building foyer, catching a lift to their office or taking a break over a coffee, following the launch of oOh!media’s new content platform The Upsider.
The mobile-first platform, theupsider.com.au, follows oOh!’s acquisitions of Executive Channel Network, Inlink and Junkee.
oOh!’s newest platform will feature content about food and drink, arts and entertainment, style and design, and travel and be amplified across more than 4,000 of the company’s digital screens in office and café environments as well as through social channels.
Group director of Locate by oOh! Adam Cadwallader said the latest addition to oOh!’s content platforms – which include Junkee, UniJunkee, Punkee, Shortpress, AWOL, the cusp, and QView – was a further step in the media company’s strategy to build greater audience engagement.
“We reviewed data and insights we had on the office audience and identified a great opportunity to connect with them through rich and relevant content,” Cadwallader said.
The Upsider editorial strategy and delivery will be led by Junkee Media’s managing editor – custom and native Lisa Omagari and The Upsider’s editor Sharnee Rawson, previously a restaurant critic, reporter and contributing editor for Good Food (The Sydney Morning Herald), delicious and The Courier-Mail.
Junkee Media publisher Tim Duggan said The Upsider combined oOh!’s in-depth knowledge of advertising with Junkee Media’s editorial nous and ability to reach online audiences at scale.
“While our roots are steeped in providing great content to the millennial audience, we are excited to be extending our stable of titles to reach new audiences,” Duggan said.
The Upsider goes live at 1pm today with Tourism Tasmania the first launch partner.