After eight years at oOh!, Ben Peel has been promoted to Queensland sales director. He leaves his current position as group sales leader – Victoria. An experienced media sales executive, he was named Media-i Sales Person of the Year for two consecutive years.
Relocating to Queensland for the new position, Peel will play an important role within oOh!’s local and national sales structure, guiding strategic sales objectives and ensuring ongoing success in the Queensland market.
Wade James, head of national sales – agency, oOh! said: “Ben’s deep understanding of Out of Home advertising, strong leadership and results-driven mentality makes him a natural fit. We are delighted to promote such a dedicated and passionate person from within our own ranks.”
Peel added: “As a young family, we are excited to be embarking on a new adventure and the warmer weather is certainly a draw-card. oOh! has such a strong presence in Queensland and I look forward to working alongside the team to deliver market-leading results for our clients and agency partners and make brands unmissable.”
Peel will start in the new role on August 14. His appointment follows the departure of Jamie Wood who spent the past three years at oOh! and is joining Boost Media International in a global role.
James added “We would like to thank Jamie for his significant contribution to oOh! and wish him all the best at Boost.”
Last month, oOh!Media’s POLYGRAPH creative effectiveness study revealed new data that shows brands using full motion out-of-home creative saw a 187% increase in buyers compared to those using static digital only.
The findings, based on the analysis of anonymised customer transactional data, follow the launch of the outdoor advertising and media company’s new product oOh! motion – an offering that delivers full motion video across more than 8,800 screens throughout oOh!’s digital video network.
The outdoor advertising and media company’s tracked the campaign effectiveness of non-FMCG brands using oOh! motion and found that the average increase in buyers was 187%, 16 times greater than the broader category. In addition, brands using full motion creative saw a 66% increase in new customers – three times greater than the broader category.
Read more: oOh!Media study reveals full motion out of home drives ROI