The National Rugby League (NRL) has announced that Hisense Australia, global company in consumer electronics and home appliances, is extending its major sponsorship for a further three years.
Following a three-year relationship spanning the 2020 – 2022 seasons, Hisense is again an official partner of the NRL Telstra Premiership, and newly appointed partner of the NRL Telstra Women’s Premiership.
The partnership will kick off in line with the start of the NRL Telstra Premiership on Thursday 2 March, encompassing all 204 Premiership matches over 27 rounds.
NRL CEO Andrew Abdo said: “The NRL is proud to have a strong group of sponsors who invest in Rugby League, none more so than Hisense Australia. They are a partner that enable a great sports entertainment experience to fans through their technology. We’re looking forward to continuing to grow the partnership to drive even greater value for fans of the game.”
Gideon Lui, Head of marketing at Hisense Australia, said: “After three great years as an official partner of the NRL, we’re thrilled to be continuing our relationship through to 2025. As a popular league and brand across both Australia and New Zealand, this partnership gives us the invaluable opportunity to convince fans to ‘Go Bigger’ and showcase why Hisense is the brand of choice for viewing crisp, clear and true-to-life sporting moments in the home.”
“Renewing our NRL partnership was a simple choice. In the last three years we’ve seen the popularity of the NRL app on VIDAA (the OS for Hisense TV’s) grow, with over 10 million Hisense’s TV’s now featuring the app.
“The game is ingrained in Australian and New Zealand culture, and we’re proud to play a small part in bringing fans closer to the action across both sides of the Tasman,” Lui added.
in February, Hisense appointed Ryvalmedia to the full media after a competitive review and pitch.