Nova Entertainment has announced the appointment of Adam Johnson to the newly created role of chief growth officer.
In addition to overseeing Nova Entertainment’s brand marketing and communications efforts, Johnson will lead the group’s growth in connected audiences through its digital product and content development whilst driving forward Nova’s data and distribution strategy.
Peter Charlton, Nova Entertainment’s CEO, spoke of the opportunity Johnson’s appointment provides to extend on Nova’s market leading strength in all of audio.
“As Nova Entertainment continues to capitalise on and grow our strategic audio aspirations, Adam’s extensive experience working with some of the world’s biggest media and technology brands, combined with his consumer and data focus, will allow us to continue to grow audience across all our channels, facilitate effective promotion of Nova’s assets across our platforms and help deliver data and insight about our growing consumer base for our advertisers.”
Adam Johnson said, “There’s never been a more exciting time to join an audio business with the scale and ambition that Nova has. With brands and personalities that audiences already love, I can’t wait to work with the amazing teams at Nova to help make and promote more content that people want to spend their time with, delivered on platforms that give our advertisers even more opportunities to connect with their customers.”
With over 17 years business and marketing experience across media, digital and global technology, prior to joining Nova Entertainment Johnson was based in London in the role of chief marketing officer for Global, one of the world’s leading media and entertainment companies.
Responsible for overseeing Global’s activities across the Marketing spectrum, including brand marketing, communications, customer support and B2B marketing, Johnson also led Global’s direct-to-consumer Enterprise division. During his six year tenure Johnson helped deliver record audience figures, pioneered digital audio growth with the launch of Global Player, and integrated out-of-home into Global’s commercial positioning and B2B marketing efforts.
Prior to joining Global, Johnson was the UK marketing director for Microsoft’s Mobile Devices division, responsible for the development and delivery of Microsoft’s smartphone Marketing strategy. He spent eight years in Sydney from 2003 to 2011, initially with the creative agencies George Patterson/Y&R before taking on a client-side role at Nokia Australia in 2006.
Adam Johnson joins Nova Entertainment’s group executive team, reporting to CEO Peter Charlton, and starts in his new role Jan 17.