ninemsn Honey becomes #1 fashion and beauty site

ninemsn Honey debuts in Nielsen rankings as #1 fashion and beauty website

Boutique fashion destination ninemsn Honey has launched as the number one website for fashion and beauty content for the month of April.

According to the latest Nielsen data, ninemsn Honey delivered a unique audience reach of 344,000 for the month of April, taking the title of Australia’s most popular Fashion and Beauty content publisher just one month after launching.

Sister site ninemsn Coach reached 307,000 across April, while viral news destination ninemsn Pickle delivered the highest number of ninemsn’s three new Lifestyle sites with 646,000.

Hal Crawford, editor-in-chief and publisher at ninemsn, said: “To deliver such impressive numbers just one month after launch is a fantastic result for all three sites. Our new sites are gaining audiences day by day. We are building from this solid base with a stream of great stories and product refinements.”

As a collective, the ninemsn Lifestyle sites reached an inaugural audience of 955,000 in April.

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