GroupM taps Sebastian Rennie to replace Danny Bass

Danny Bass replacement at Group M announced

GroupM has appointed MEC chief investment officer Sebastian Rennie as GroupM Chief Investment Officer, replacing Danny Bass who is moving to IPG Mediabrands after a period of gardening leave. It is believed Bass may not be able to start his next job until November this year.

Rennie has over 15 years’ media experience in a career that has spanned both the UK and Australia, where he accumulated extensive investment experience having worked at some of the largest agencies in both markets. Rennie joined MEC in 2008.

Bass left his role at GroupM immediately after advising the company of his new post at Mediabrands.

GroupM Australia chairman and CEO John Steedman said: “Seb is one of our brightest talents and is widely respected in the market by both media owners, clients and competitors. At GroupM, we value being able to retain our best and brightest by offering them opportunities within the group.

“I’d also like to thank Danny for everything he achieved for our clients over his time as Chief Investment Officer and wish him well in the next chapter of his career.”

MEC will announce a replacement for Rennie in due course.

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