Nine has secured a new five-year partnership with Netball Australia, locking in broadcast and streaming rights to Suncorp Super Netball, all Australian Diamonds matches and the Netball World Cup Sydney 2027 from 1 January 2027, in a move that expands both its sport portfolio and commercial offering.
The agreement strengthens Nine’s position as a major destination for live sport, while reinforcing its broader push into women’s competitions as audience demand and advertiser interest continue to grow.
Nine Group managing director of streaming and broadcast, Amanda Laing, said the addition of netball reflects the network’s focus on sports with deep cultural and community ties.
“We’re building a portfolio around the sports Australians care most deeply about, and netball belongs in that company,” Laing said.
“It is woven through schools, suburbs and regional towns across the country, with passionate fans and strong community roots.”
Under the deal, matches will be available live across 9Now and Stan Sport, with a selection of games also broadcast free-to-air on the 9Network. This includes weekly Super Netball matches, all finals, Diamonds internationals and key fixtures from the 2027 World Cup.
A scaled commercial play for advertisers
Beyond content, the partnership delivers a significant commercial platform, positioning netball as a high-attention environment for brands seeking scale and family reach.
Netball remains Australia’s leading team sport for women and girls, with more than 700,000 registered participants and connections to seven in ten Australian families, offering advertisers access to a highly engaged, broad audience.
Laing said the multi-platform distribution would give partners “real visibility and real ambition” across broadcast, streaming and digital environments.
Netball Australia eyes growth phase
Liz Ellis said the partnership aligns closely with the organisation’s growth ambitions as competition intensifies across women’s sport.
“There is tremendous synergy between our vision to showcase an Australia that is Made in Netball and Nine’s corporate vision that Australia Belongs Here,” Ellis said.
“We are so excited about the future ahead and what this partnership can deliver for the entire ecosystem.”
Liz Ellis
Netball Australia CEO Stacey West added that the deal marks a return to a long-standing broadcast relationship.
“Nine was the foundation broadcaster of the Suncorp Super Netball League ten years ago, and it’s wonderful for us to partner once again,” West said.
“We have heard consistently from our fans that they want to see more netball content.”
Portfolio play intensifies
The addition of netball further deepens Nine’s live sport slate, which already includes the NRL, State of Origin, rugby union, football and tennis, alongside a growing roster of women’s competitions including the WTA Tour, NRLW and WNBL.
The deal is the latest step in Nine’s strategy to position itself as a combined sport and entertainment powerhouse, with further broadcast and commercial details expected closer to the 2027 start date.