Nine appoints Jordan King as Head of Audience and Automation

King joins from News Corp Australia, where he was Head of Programmatic and Partnerships at Unruly

Nine has hired programmatic and video product specialist Jordan King to be its new Head of Audience and Automation.

King will join Nine’s digital sales specialists team, reporting to Nine’s Director of Sales – Digital Product Nathan Powell. He joins from News Corp Australia, where he was Head of Programmatic and Partnerships for its social viral video company Unruly.

The new position will be tasked with focusing on Nine’s programmatic video offering and ensuring the publisher has the future channel planning necessary to meet the demands of the evolving digital market.

“One of the reasons we hired Jordan is because of his experience and knowledge of the programmatic world, particularly in the video space,” said Pippa Leary, Nine’s Commercial Director – Digital Sales. “We have experienced phenomenal growth in our video handheld sales, almost doubling our video revenue in the past 12 months. Jordan will focus on preparing our business for the shift towards greater automation in the space over the coming years.”

King’s role will see him work closely with Grant Bingham, Nine’s Director of Sales – Programmatic, who joined Nine from AOL back in May of 2017.

“I’m thrilled with the strength of the digital sales team we have put together over the past 12 months,” said Michael Stephenson, Nine’s Chief Sales Officer. “They are putting real, tangible runs on the board and driving sales growth across our key digital properties.”

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