Ashley Earnshaw has been appointed to the role of Nine’s director of sales – regional TV working with Nine and WIN to maximise the opportunities for advertisers as part of the new regional affiliate arrangement.
Earnshaw, a former CEO of media agency Vizeum, joined Nine four months ago as director – regional sales transformation, where he managed the affiliate sales transition and laid the foundations for the Nine and WIN national sales teams to work together on the sale of 9Network inventory, including the relocation of the WIN national sales teams into Nine offices in Sydney, Melbourne, Brisbane, Adelaide and Perth.
In the new role, Earnshaw will have dual reporting lines reporting to WIN CEO Andrew Lancaster and Nine chief sales officer Michael Stephenson. He will be a member of the WIN Senior Management Team and will be responsible for delivering the WIN national sales revenue target (excluding WIN’s Network Ten affiliation) and the implementation of the regional TV operational sales plan.
WIN Network CEO Andrew Lancaster welcomed Ash to the role and said “Ash’s agency and media experience is a great asset for WIN and Nine sales. It will ensure our national clients have a seamless experience when buying Nine in WIN’s regional markets. He will also be pivotal as we continue the integration and increased collaboration between the WIN and Nines Sales Team.”
“It has been brilliant having Ash on board and a part of the Nine family for the past few months,” said Michael Stephenson, Nine’s chief sales officer. “He is one of Australia’s most well-respected media leaders and has ensured the WIN team has hit the ground running from day 1 capitalising on the significant audience lift that has come to WIN’s regional markets from the change over to the 9Network.
“Ash will continue to ensure that the Nine and WIN sales teams are well positioned to deliver to deliver a better experience for our advertising partners.”
The appointment is effective July 19.