Nine has announced that Nikki Rooke will join the company as director of sales – Sydney.
Rooke has spent the last five years at Southern Cross Media as national head of radio sales, and previously at Seven West Media as Sydney sales director.
In a release announcing the hire, Nine said Rooke’s extensive media experience across multiple platforms, her exceptional leadership skills and her proven track record leading large cross-functional teams will ensure that Nine continues to lead the way by creating cross-platform solutions for its clients.
“I can’t think of a more exciting time to be joining Nine,” said Rooke. “The scale of audience and depth of data in combination with some of the most premium environments for brands across TV, BVOD, radio and print provide a proposition that I just can’t wait to be part of.
“In addition, there are so many talented people at Nine, many of whom I have worked with before, and I’m looking forward to learning from them and working with them to deliver brilliant results for advertisers and for the business.”
Michael Stephenson, Nine’s chief sales officer said: “Nikki is one of the most senior sales leaders in our industry and I can’t wait to welcome her into the Nine family. Nikki is an important part of our senior team and will make sure that we continue to lead the way in total TV, total audio and total publishing.
“She has an outstanding track record and is one of the industry’s most respected players for a reason. Nikki has an in depth understanding of what marketers need in a world where consumer behaviour has changed forever. The future of media is total media and Nikki is the perfect person to lead our single largest sales team. I can’t wait for her to start.”