• Women spend the most time engaging with news content on Tuesdays
• Women prefer to engage with news content on their smartphones
Nielsen has released to market the February 2019 Digital Content Ratings tagged data news rankings. In light of International Women’s Day last week, Nielsen also has included a spotlight on female engagement with news content for the month.
Women 13+ spent a total of 609 million minutes engaging with news content, with a preference to accessing on their smartphones devices. Throughout February 2019 as women sought their daily news fix, Tuesday’s were their day of choice with the highest time on average.
Total market news rankings
For this month, news.com.au was the top news entity with a unique audience of almost 10.0 million. Its audience of 9.965m was down from 10.239m in January.
The shorter 28-day month of February meant publishers had three fewer days than they did in January to meet their monthly targets.
Moving into second place is nine.com.au with 8.488m with ABC News websites on 8.305m in third place. The ABC audience was down from 8.496m in January.
Next in the Nielsen news rankings was smh.com.au on 7.336m, down from 8.298m the previous month.
The Daily Mail Australia retained its ranking at #5 with 5.363m despite shedding close to 1m users month-on-month.
Yahoo! ranked #6 again in February with 4.534m after dropping just over 100,000 users.
The Guardian held at #7 with Fairfax Digital Regional Network up one spot to #8 despite losing close to 250,000 users.
The Age dropped to #9 while The West Australian dropped out of the top 10 to be replaced by The Daily Telegraph.