Nexxen has introduced a generative AI-driven assistant within its Nexxen Discovery insights tool, aimed at simplifying the transition from audience analysis to campaign execution. Dubbed nexAI, the feature is part of Nexxen’s latest upgrade to its data platform and is now live for clients including LG Ad Solutions.
The AI-powered user interface leverages generative technology to automate audience profiling, strategy development, and activation processes.
This includes instant generation of market research summaries, campaign presentations, and actionable strategies that feed directly into Nexxen’s demand-side platform (DSP).
“The Nexxen Data Platform has always been powered by advanced machine learning.” said Karim Rayes, Chief Product Officer at Nexxen. “With the introduction of generative AI and the nexAI Discovery assistant, we’re taking that foundation to the next level… removing friction from the entire workflow, enabling advertisers and agencies to move from insights to activation faster, smarter and with greater confidence.”
Karim Rayes, Chief Product Officer, Nexxen.
Key benefits of nexAI include shortened insight development timelines, easier access to Nexxen’s proprietary behavioural datasets, and streamlined activation capabilities.
Nexxen describes it as a tool that turns “complex datasets into clear, strategic guidance in an instant.”
LG Ad Solutions is one of the first adopters of the upgraded platform. The company is uploading its first-party data to Nexxen and combining it with contextual data from Discovery to identify audience trends and consumption behaviours. This integration supports the development of pre-campaign insights and media strategies.
“At LG Ad Solutions, we’re focused on translating data into real-world impact,” said Ioanna Protogiannis, Senior Director, Measurement and Reporting Solutions at LG Ad Solutions. “nexAI’s integration of generative AI into audience discovery marks a meaningful evolution — giving our teams the ability to surface insights faster and with greater clarity.”
The enhanced Nexxen Discovery tool interprets user behaviour across digital, social, and TV on-demand content, enabling brands to build multi-dimensional views of their audiences.
The new generative AI capability allows advertisers to produce audience reports that include brand share of voice, sentiment analysis, and tailored recommendations using only minimal input.