News Corp’s News Sport Network teams with ad-tech platform Partnerbrite


Partnerbrite has already made ground in the UK with clients including Premier League clubs Everton and Crystal Palace.

News Corp’s News Sport Network has joined forces with ad-tech platform, Partnerbrite, to transform partnerships with fan-targeted digital campaigns on social, video, and display channels. 

Developed in the UK, Partnerbrite bridges the gap between data-rich sports organisations and targeted marketing campaigns, enhancing fan-brand connections.

The collaboration will bring together News Sport Network’s large sporting audience and relationships across all major sports and brands in Australia with Partnerbrite’s platform and increasing client base of top-tier brands and sporting brands globally. 

News Sport Network and Partnerbrite will work to sell their offerings together, work with brands to identify appropriate properties in the sports industry to invest in and work with sporting partners to identify appropriate commercial partners for available categories. 

News Sport Network managing director Michael Wilkins said: “We think the product is innovative and could be a game changer for brands and how they engage with audiences in the sport sector.

“With our own deep relationships across many sporting bodies as well as with many household brands, we think we can collectively enhance the current way brands invest and leverage their relationships in sport.”

Partnerbrite has already made ground in the UK and US with a number of major clients including Premier League clubs Everton and Crystal Palace, as well as beginning to work with some NFL franchises.

“What makes Partnerbrite so innovative is we can now target rights-holders’ audiences, without data ever being shared, putting a more tailored and measurable digital solution at the heart of the sports industry,” Partnerbrite co-founder Nick Lockwood said.

“This solution, including campaigns across paid, programmatic and video content, offer a level of fan engagement that extends beyond the reach of traditional sponsorship methods, and brings sport’s offerings into the new marketing mix where digital is at the forefront.

“This approach enhances the value of the sports partnership, allowing a full funnel approach and ensures sports fans receive more relevant and engaging content.

“This is why News Sport Network is the natural partner for Partnerbrite in Australia given their expertise in the industry. It’s also apparent we both have a desire to grow our business by focusing on better serving brands and the sporting industry at large.”

Partnerbrite also recently secured investment from TTB Sport Capital, where former England Cricket Test Captain Sir Andrew Strauss is executive chairman. 

To Top