7-Eleven and News Corp win big at Adobe’s Experience Maker Awards


The global awards program recognises those using Adobe Experience Cloud.

AUNZ brands took home three awards at the annual Experience Maker Awards, held at the Adobe Summit 2024 in Las Vegas.

The global awards program recognises and celebrates those using Adobe Experience Cloud to reimagine customer experience and who have been innovative and made impactful achievements.

This year’s winners from AUNZ include:

The Advocate – 7-Eleven Australia

This award recognises the company demonstrating a customer-first approach to personalise customer journeys. 

7-Eleven used Adobe Experience Manager, Adobe Commerce, Adobe Analytics, and Adobe Campaign to redesign its entire website and app experiences for enhanced personalisation and to eliminate customer pain points. The company now delivers 250 million moments via digital channels each day and boasts 1.2 million active users of its My 7-Eleven loyalty app, which accounts for 15% of online and offline sales.

The Experience Maker Executive of the Year Award, Paul Wallace, digital area lead, 7-Eleven Australia

Wallace set the ambitious goals of quadrupling the delivery of customer moments to 1 billion and increasing digital transactions to 29% of revenue by 2030.

He led the relaunch of 7-Eleven’s app experiences using Adobe products and in addition to earning a near 5-star rating for the app, the company has seen its members fill up their fuel tanks six times more than non-members, increasing total fuel sales by 460 million litres year-on-year.

The Experience Maker of the Year, data technologies capabilities team, News Corp Australia

News Corp’s 150 brands are consumed by an audience of 18.2 million across print, digital, social, and audio channels. The data technology capabilities team used Adobe Real-Time CDP to create more than 20 million unified customer profiles and grow its addressable audience across 130 digital properties. 

Stefania Accardo, head of data technology capability at News Corp Australia said the award “is a testament to News Australia’s dedication to revolutionising customer experiences and ad targeting in a cookieless world.

“Through our collaborative efforts with Adobe, we’ve built a world-leading Customer Data Platform that delivers seamless experiences and exceptional business impact for brands, leveraging the power of Adobe Experience Cloud solutions. This achievement showcases our market leadership in the APAC region, empowering advertisers with unprecedented signal gain and cut-through in a fragmented digital landscape.

“Our technology now enables us to reach the widest range of audience segments in Australia, and since its implementation, we’ve witnessed a 50% increase in consumer segments available to advertisers within our network, utilising a blend of first-party and partner data, and without the reliance of third-party cookies.”

The announcement of the awards comes as Adobe has engaged Accenture to co-develop industry-specific solutions using Firefly, building on the 20-year-long relationship between the two parties. 

Adobe announced the launch of Firefly, its family of creative generative AI models, in September last year following a six-month beta.

Its foundational generative AI models for images, text effects, and vectors support text prompts in over 100 languages, enabling users globally to create personalised content at scale, and accelerate the transformation of content supply chains.

See also: Adobe taps Accenture to co-develop industry solutions with Firefly AI

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