Online travel agent TripADeal has created the world’s richest travel prize – a $1 million travel voucher for one lucky winner to enjoy over the next five years.
TripADeal, which sends more than 60,000 travellers around the globe every year, is promoting the $1 million travel campaign through a multi-channel advertising and marketing campaign, including print and digital advertising, digital and direct marketing, retail activations, editorial support, ATL media amplification on radio, TV and outdoor, as well as a creative PR campaign.
To participate, entrants need a daily code word published in one of 28 participating News Corp Australia newspapers over 15 days from September 7 to 21.
Rich Johnston, co-founder of TripADeal, said: “Our core belief is that travel should be an experience enjoyed by everyone and our goal is to offer bucket list experiences at unbelievable prices. We are proud of the fact we make travel an affordable option for all, and believe this promotion and its creative execution with News Corp Australia will reach the largest audience.
“This is the biggest initiative we’ve ever undertaken to boost our brand and our unique offering. We hope people will actively share this competition with friends and family, to increase their chances of winning and be invited along to enjoy the prize.”
Ben English, editor of The Daily Telegraph said: “This exclusive promotion will resonate with our readers, as like all Australians, our audiences love to travel.
“The TripADeal $1 Million promotion offers added value to our audiences across Australia, and due to its exclusivity, its expected to drive an increase in retail sales, while also generating subscription leads for our mastheads.
English said: “We are thrilled TripADeal chose News Corp Australia platforms to execute their campaign, recognising the depth in audience reach and the power of our brands. We are proud that our readers will have the opportunity to win big, with one of the world’s richest travel prizes.”
Twenty-eight News Corp Australia metro and regional print titles in NSW, VIC, QLD, SA, NT and TAS will be participating in the $1 million TripADeal competition, running over 15 days in September.
To be in the running to win, readers must purchase any of the participating News Corp Australia newspapers any day for 15 days from Saturday 7 September through to Saturday 21 September, find the code word in-paper and enter online at million dollar travel.com.au. In addition, all 28 mastheads will be giving away one $500 TripADeal voucher every day across the 15 days.
The lucky Million Dollar TripADeal winner will be able to spend $200k every year across a five-year period, with the freedom to choose any dream TripADeal holiday anywhere in the world.
Top Photo: Rich Johnston (TripADeal), News Corp Travel Editor Jana Frawley, Daily Telegraph Editor Ben English and Norm Black (TripADeal) with sand sculpture at Bondi Beach