News Corp Australia has launched its second annual national education advocacy initiative, this time with an expanded program.
Over the next six weeks, News Corp Australia’s state-based mastheads will shine a light on the country’s education system.
The campaign will begin with Best In Class, a five-day editorial series exploring the challenges classrooms face which contribute to poor student outcomes, and offering solutions to support education. The series explores the behaviour crisis in modern classrooms as well as a new behaviour curriculum, teacher shortages and resignations, and vaping.
Schools Hub, a data-rich interactive tool featuring the NAPLAN performance of schools over the past five years, will also be released this week. The aim is to help parents compare and decide on the best schools for their children, and will include a feature published on Saturday 4 May that incorporates REA data about school catchments.
On Sunday 5 May, Australia’s Best Teachers returns to celebrate the nation’s educators. Students, parents, and colleagues are encouraged to nominate their favourite educator to be profiled in state mastheads including The Daily Telegraph, Herald Sun, The Courier-Mail and The Advertiser.
News.com.au is also supporting the Best Teachers campaign, alongside other titles including The Weekly Times, Kidspot.com.au and Kids News.
National Editor 360 Commercial Louise Roberts said: “After the success of our first advocacy campaign last year, we’re looking forward to hearing more stories about the life-changing difference inspiring teachers and principals make.
“We were delighted to make an impact with the Federal Government with Education Minister Jason Clare committing to a $10 million recruitment campaign #bethatteacher as a result of our push to elevate the status of and respect for teachers.”
The commercial partners for Australia’s Best Teachers this year include Officeworks, Teachers Mutual Bank, and Melbourne Archdiocese Catholic Schools.
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Top Image: Louise Roberts