News Corp Australia (NCA) has reported its largest digital audience since Ipsos iris launched, with 18.54 million Australians visiting its sites in August.
According to the Ipsos iris August 2025 rankings, the publisher reached four in five online Australians, growing its audience 4.69% month-on-month and driving an engaged reach of 147 page views per person.
Ipsos iris serves as Australia’s endorsed digital audience measurement system under the Interactive Advertising Bureau (IAB). It measures digital behaviour across 22 million Australians aged 14+ and tracks activity across smartphone, tablet, and desktop.
Audience and engagement benchmarks
At the organisation level, NCA retained its lead as the top news and information publisher in Australia. The group attracted 15.14 million in its core News category, recording 568 million page views.
On average, audiences spent 44 minutes and 40 seconds with its content and generated 73 million video views.
Managing director and publisher, free news and lifestyle, Pippa Leary said the record result reflected both audience demand and the value of engagement: “It’s incredibly rewarding to see the business achieve a record audience of 18.54 million this month. Every day, readers turn to our network of news and lifestyle sites, engaging with our content and ensuring we deliver a highly engaged reach that drives meaningful outcomes for our clients.
“We also continue to see growth in video. Our news video audience reaches more than 54 per cent of video consumers in the news category and our lifestyle video audience now represents more than 72 per cent of the total category.”
Pippa Leary
News.com.au and The Australian lead the way
At a brand level, news.com.au delivered the strongest engagement in the top 10, pulling in more than 12.68 million readers and 322 million page views. The site was responsible for 12% of all traffic in the News category, with readers averaging 25 page views per person.
Video also drove performance, with 63 million views in August – accounting for nearly 65% of all video consumption in the category, five times higher than its nearest competitor. The recent app relaunch in July also contributed, lifting app audiences by more than 52%.
Meanwhile, The Australian reached 5.18 million people, marking its largest digital audience on record since Ipsos iris launched. The result coincides with the introduction of The Australian’s new Wealth vertical and expanded business coverage.
In lifestyle publishing, taste.com.au ranked in the top five and delivered the highest engaged reach in its bracket. The brand recorded an audience of 4.33 million, 54 million page views, and an average of 12 page views per person.