Sydney-based Waterfront Marketing has announced a significant broadening of services following 12 months of integrating into parent company Brand New Media. Building on a 12-year history in entertainment marketing, Waterfront now hosts in-house account service and strategy, analytics, activations and a strategic alliance with creative agency Matterhorn. Additionally, in association with Brand New Media, Waterfront offers sophisticated content creation, amplification and distribution capabilities.
Waterfront is now positioned as ‘Inspired Ideas, Compelling Communications’.
Waterfront director Sean Pickwell said: “We took the decision to expand Waterfront about 18 months ago and the first step was integrating into the Brand New Media family last July, enhancing our digital offer and opening up content opportunities. Since then we’ve fostered a great working relationship with Matterhorn, employed Melissa Key to head events and activations, and built a network of high-quality partners to complement our core offer. Having stress tested our product and service delivery with the Camp Gallipoli Foundation, we’re ready to talk about it”.
Pickwell added: “We provide independent, strategic advice and planning, with creative communication ideas, executed with the right people and right partners for the job.”
Kicking off the new look Waterfront is the announcement of new client project for Hotel Quickly, who this week launched a major outdoor campaign at airports across Australia with APN Outdoor.
Waterfront teamed up with Garry Horner and Matt Kemsley of Matterhorn, and partnered with renowned photographer Andreas Bommert to create the campaign.
The Hotel Quickly campaign launched at airports around Australia this week. Visit www.bnmwaterfront.com.au for the full campaign.
Source: Brand New Media