MTV has announced a partnership with Flight Centre to create #openmyworld, a bespoke digital destination designed as a part of Flight Centre’s Early Bird Campaign:
The aim of #openmyworld is to create FOMO (fear of missing out) for young travellers, by utilising the powers of social media influencers, and offering a stimulating viewing experience housed on the MTV website at mtv.com.au/openmyworld.
The campaign features 2014 Big Brother contestants and social media influencers Jake Richardson (76.1k Instagram followers) and Lisa Clark (96.2k Instagram followers). MTV produced content in Croatia, Paris and Rome utilising Flight Centre’s touring companies Top Deck, Busabout and Contiki Tours. A second video titled Jake Richardson & Lisa Clark create Fomo in Paris, launched on the website this week and can be viewed at mtv.com.au/openmyworld/videos/jake-richardson-lisa-clark-create-fomo-in-paris
The campaign has come as a result of the year-on-year increase for mtv.com.au in both page views, which are up by 343%, and unique visitors which are up 293%.
Photo: Jake Richardson and Lisa Clark creating FOMO in Paris