Wednesday November 6, 2019

Media at the Melbourne Cup: Good times for 10, Herald Sun & Crocmedia

The media sector continues to be battered by the winds of change and a volatile ad market, but there were few signs of hardship at the media compounds inside the Birdcage at Flemington on Cup Day.

Network 10, the Herald Sun and Crocmedia all had significant constructions housing corporate racegoers across the four Flemington days of the Spring Carnival.

The HWT investment housed guests of the HWT’s Herald Sun across three floors with a very popular rooftop giving visitors uninterrupted views of the Flemington straight.

Network 10 certainly had the party vibe going from early in the day until a self-imposed noise restriction close down the doof-doof and Aussie rock classics moments before The Project went to air at 6.30pm from 10’s ground floor Birdcage studio.

The Project’s Carrie, Pete, and Tommy

10 is making the most of its VRC $100m five-year partnership. Studio 10 broadcast with a 7am start on Cup Day, while a significant technical undertaking took place at 5.30pm with 10’s three east coast news bulletins live-to-air from specially constructed studios on the other side of the track after the last race.

Studio 10 Network 10 Marquee

Crocmedia entertained guests on one level positioned near the main Bird Cage entry and seemed to be overflowing with advertisers and sports stars. Live entertainment was on offer later in the day.

Some of 10’s key execs and special guests managed to avoid the traffic snarls by arriving and departing in a chopper. The CBS-owned broadcaster was occupying much of Crown Towers this week with a helipad conveniently located just across the river.

10 CEO Paul Anderson hosted the 10 crowd and was on duty early and stayed until well after the last race. Much of his talent worked the room and the dancefloor as did many of the executives. Sales chief Rod Prosser was full of beans and is now halfway through a busy four Spring Carnival days of hosting clients and agencies. Prosser took time out to visit some of his corporate neighbours, including a trip inside the Herald Sun track tower. He was on duty too back at Crown later in the evening to host the after-party at the recently opened level three whisky and karaoke bar Ocean 12.

Paul Anderson, Toni Skaife, and Rod Prosser

10’s national sales director Lisa Squillace had some early wins and looked a good person to follow for form. She generously shared part of several very detailed tipsters texts she was working from.

Others in the 10 team included chief content officer Beverley McGarvey, CFO Carla Webb-Sear, COO Annabelle Herd, GM Adelaide Frank Filosi, GM Perth Paul Townsend, GM Brisbane Angela Neville, GM Melbourne Toni Skaife, head of network programming Daniel Monaghan, national sports sales director Nisar Malik, head of regulatory affairs James Boyce, executive producer factual Sarah Thornton and corporate comms chief Vida Scott.

The newish comms minister Paul Fletcher spread himself around the Birdcage, but he did spend quite a bit of time at 10.

MasterChef Judges

10 talent included all The Project team on duty that night, the new MasterChef judges, Studio 10 host who went to air earlier that day from 7am. One of the hardest working stars turned out to be Lindsay Lohan who spent most of the day in the party palace, finally taking her entourage away after 6pm and a pre-record with The Project’s Carrie Bickmore. Lohan said she was looking forward to The Masked Singer moving to Melbourne next year and she added the recording for 2020 could be happening sooner than we think!

Lindsay Lohan

Mediaweek managed to sneak into the Herald Sun home after dropping the magic word at the entrance: “I’m here to see Peter Zavecz”. It is something that former well-paid Australia Post delivery man and NAB CEO Ahmed Fahour should have tried. He was stuck, momentarily, at the entrance, patiently spelling out his name for the reception team.

News Corp Victoria and Tasmania MD publishing Peter Zavecz was holding meetings on the first floor, looking after clients and agency contacts along with News Corp Australia’s national MD sales Lou Barrett.

Also working the room inside the Herald Sun was the man with the single biggest News Corp Aust audience, news digital networks MD (news.com.au boss) Julian Delany. We also saw HWT Victorian MD editorial Peter Blunden, Christopher Dore and Nicholas Gray from The Australian, Sky News chief Paul Whittaker and Herald Sun editor Damon Johnston.

There was quite a fuss inside the corporate palace as photographers, professional and amateur, sprang to attention when the entourages of Anthony Pratt and Gina Rinehart arrived at the same time, both greeted by HWT chair Penny Fowler.

Outside the Herald Sun building later in the day, the prolific business columnist Will Glasgow was filing his Cup report for The Australian with his laptop balanced on his knees. His prose was ably accompanied by photographer Aaron Francis who easily had the best social portfolio on the day, including great images of Pratt and his golden shoes.

Away from the Birdcage hustle and bustle racing fans didn’t need any special passes to gather around the stables as Cup horses were prepared for the big race. The Herald Sun’s Andrew Rule (Underbelly and Winx author) was keeping an eye on what was happening and he fills pages 4 and 5 of his paper today. Former rights holder Seven got a cheeky pre-race interview with trainer Chris Waller, pity they couldn’t call it an interview with the Cup-winning trainer. Waiting patiently for a chat with Waller and a chance to meet race favourite Finche were Lord and Lady De La Warr, visiting from De La Warr Racing who operate from Buckhurst Park in East Sussex.

Mediaweek attended the Melbourne Cup as a guest of Network 10

Who is going into 10’s jungle? The first star is revealed

Network 10 has reminded its massive Melbourne Cup Day audience that it is just two months to the day until it launches its 2020 TV season.

On January 5 it will premiere the new series of I’m A Celebrity…Get Me Out Of Here! And there was no platform better than dropping the first promo and revealing the first star than Cup Day.

10 yesterday asked its audience is there anything better than dropping a bunch of showbiz superstars into the South African terrain, with little more than the clothes on their backs, all in the name of ratings and good old-fashioned home entertainment?

Fire up those jungle drums, dust off that old safari suit and get ready to play detective this summer when I’m A Celebrity…Get Me Out Of Here! season six premieres on Sunday, 5 January, 2020.

The new season will return for five nights a week, live via satellite from the South African jungle.

Hosted again by Dr Chris Brown and Julia Morris, 10 is promising the season will deliver plenty of fun and laughter, the most hideous and hilarious trials seen in I’m A Celebrity…Get Me Out Of Here! history, heart-stopping adventure and of course, endless surprises.

The network also started what could be a long two months of clues about who will be part of the new season.

10 yesterday announced that an Australian comedian, an AFL legend and a television megastar will compete to win a hefty $100,000 cheque for their chosen charity, and the gloating rights of being crowned 2020’s King or Queen Of The Jungle.

It also released a video revealing the name of the first contestant – Miguel Maestre.

The co-host of 10’s TV Week Logie-Award winning The Living Room will be trading in his chef hat for an Akubra.

Watch the I’m A Celebrity…Get Me Out Of Here! promo here.

 

TV Demand: Stranger Things #1 + GoT, BoJack, Modern Love, Love Island & more

By Trent Thomas

Stranger Things now has the sole record for most consecutive weeks on top of the Australian TV Demand charts, bringing the impressive total to 20 weeks as it passes Game of Thrones.

While the show has also been dominant in New Zealand it has been unable to string together the same consecutive number of weeks at number one, including this week where it slipped to second on the overall TV Demand charts behind Game of Thrones.

While GoT wrapped its 73 episode, eight season run in May it has been given a boost in the TV Demand charts by all the buzz surrounding its new spin-off and the spin-off that is not to be. Along with the announcement of the new series House of the Dragon being picked up by HBO on October 29, it was also announced that the previously announced prequel Bloodmoon has been axed after filming its pilot starring Naomi Watts.

House of the Dragon will focus on the beginning of the end for House Targaryen with the 10-episode series based on material from Fire and Blood. While Blood Moon was set much further back than House of The Dragon with the series to be set in the Age of Heroes roughly 10,000 years before the events of Game of Thrones and was planning to cover aspects of the mythology of the series such as the foundation of family Houses, the Long Night (when the White Walkers first descended upon Westeros), and the Andal Invasion( when the Andals invaded from Essos and conquered most of Westeros).

The highest rising show over the past week was BoJack Horseman which released the first part of its sixth and final season on Netflix on October 25. The final 16 episodes will conclude the story of the titular BoJack Horseman (Will Arnett)  who is a washed-up star of the 1990s sitcom Horsin’ Around who battles with a series of personal demons alongside a strong supporting cast of characters voiced by Amy Sedaris, Alison Brie, Paul F. Tompkins, and Aaron Paul. 

Modern Love also joins the charts this week and joins the influx of Amazon Prime series that have joined the TV Demand charts. The anthology series is based on a weekly column by The New York Times and covers love in its multitude of forms and features a big name ensemble cast which includes Anne Hathaway, Tina Fey, Dev Patel, John Slattery, Brandon Victor Dixon, Catherine Keener, Julia Garner, and Andy García.

On the back of Halloween, Castle Rock has crept into the TV Demand charts after releasing its second season on October 23. Inspired by characters, settings, and themes from famed novelist Stephen King’s fictional town of Castle Rock, Maine his work such as Cujo, The Dark Half , Needful Things, The Body, Rita Hayworth and The Shawshank Redemption are either set there or contain references to the town. The series is a reimagining that explores the world that unites King’s universe that connects some of his most popular works.

The only Australian show on the TV Demand charts this week is the new entry Love Island Australia which sneaks in at number 10 on the Overall TV charts. Screening Monday to Friday on Nine, each episode of the show airs within 24 hours of being filmed. Australia has been tuning in to find out which couple will win a pot of money to start their new lives together unless one of them decides to walk away with it all for themselves.

TV Ratings Analysis: November 5

By James Manning

• 10’s Cup runneth over: 1.44m (national 1.92m) watch big race
• Did 10 test new strategy: Studio 10 breakfast, News at 5.30pm?
• Nine wins primetime with last reveals as judges have their final say

Monday Week 45 2019

• Seven News 848,000/839,000
• Nine News 825,000/877,000
• A Current Affair 764,000
• ABC News 665,000
• 7.30 504,000
• The Project 306,000/444,000
• 10 News First 430,000
• The Drum 155,000
• SBS World News 123,000

Breakfast TV

• Sunrise 284,000
• Today 179,000

Seven

After 609,000 on Monday, Home and Away did 528,000 last night.

Bride and Prejudice: The Forbidden Weddings then did 444,000 after 426,000 on Monday.

Nine

Cup Day on A Current Affair means the race day crowd report from the Cup King, Martin King, which was followed from a look inside the Birdcage with Tineka Everaardt. The episode did 764,000 after 794,000 on Monday.

The last reveals on The Block had the judges doing their final voting for the front courtyards on the properties to be auctioned this weekend. Mitch and Mark had a shocker as they had run out of money, with El’ise and Matt winning their second space in a week and last night also getting a new VW. The audience was again just short of one million.

Love Island then did 315,000.

10

10 dominated daytime viewing with 1.44m metro watching the Melbourne Cup making its one of the biggest TV audiences this year.

Did 10 test out future plans maybe with Studio 10 starting early at 7am in more of a breakfast slot?

Then later in the day 10 News First went to air at 5.30pm after the last race. If 10 considered that for the future it could move The Bold and the Beautiful to 5pm daily?

10 News at 5.30pm yesterday did 430,000 after its average last week of 317,000.

The Project was then live from Flemington too with Tommy Little right into the cup spirit. The episode featured interviews with the winning cup jockey and trainer. The show did 444,000 after 7pm.

The fourth episode of The Amazing Race was again in Vietnam with 511,000 watching after 522,000 on Tuesday last week.

ABC

The channel’s best after 8pm was Prince Charles: Inside the Duchy of Cornwall with 375,000.

SBS

Scotland from the Sky did 190,000, followed by Insight on 219,000.

Week 45 TV: Tuesday
TUESDAY METRO
ABC Seven Nine 10 SBS
ABC 10.5% 7 15.6% 9 23.5% 10  11.1% SBS One 5.0%
ABC KIDS/ ABC COMEDY 2.5% 7TWO 3.3% GO! 4.3% 10 Bold 4.7% VICELAND 1.2%
ABC ME 0.7% 7mate 3.4% GEM 4.1% 10 Peach 2.3% Food Net 1.1%
ABC NEWS 1.3% 7flix 1.7% 9Life 2.3%     NITV 0.1%
    7Food 0.6%         SBS World Movies 0.8%
TOTAL 14.9%   24.6%   34.2%   18.1%   8.2%

 

TUESDAY REGIONAL
ABC Seven Affiliates Nine Affiliates 10 Affiliates SBS
ABC 9.8% 7 18.5% 9 16.4% WIN 9.0% SBS One 4.0%
ABC KIDS/ ABC COMEDY 3.1% 7TWO 4.4% GO! 5.6% WIN Bold 4.3% VICELAND 1.1%
ABC ME 1.0% 7mate 5.3% GEM 6.5% WIN Peach 1.5% Food Net 1.1%
ABC NEWS 0.9% 7flix (Excl. Tas/WA) 2.3% 9Life 2.6% Sky News  on WIN 2.0% NITV 0.0%
    7food (QLD only) 0.4%            
TOTAL 14.8%   31.0%   31.2%   16.8%   6.2%

 

TUESDAY METRO ALL TV
FTA STV
85.0% 15.0%
TUESDAY FTA
  1. 2019 Melbourne Cup Carnival: Melbourne Cup Race  10 1,440,000
  2. 2019 Melbourne Cup Carnival: Melbourne Cup Present  10  1,133,000
  3. The Block   Nine  972,000
  4. Nine News 6:30  Nine  877,000
  5. Seven News  Seven   848,000
  6. Seven News / Today Tonight  Seven   839,000
  7. 2019 Melbourne Cup Carnival: Melbourne Cup Mount  10  830,000
  8. Nine News  Nine  825,000
  9. A Current Affair  Nine  764,000
  10. ABC News  ABC  665,000
  11. Home And Away  Seven   528,000
  12. The Amazing Race Australia   10  511,000
  13. 7.30  ABC  504,000
  14. 2019 Melbourne Cup Carnival: Melbourne Cup Late   10  481,000
  15. The Chase Australia  Seven   477,000
  16. The Project 7pm   10  444,000
  17. Bride & Prejudice   The Forbidden Weddings   Tue  Seven   444,000
  18. 10 News First   10  430,000
  19. Hot Seat  Nine  423,000
  20. Prince Charles Inside The Duchy Of Cornwall  ABC  375,000
Demo Top 5

16 – 39

  1. 2019 Melbourne Cup Carnival: Melbourne Cup Race   10  225,000
  2. The Block   Nine  214,000
  3. 2019 Melbourne Cup Carnival: Melbourne Cup Present  10  167,000
  4. The Amazing Race Australia   10  154,000
  5. 2019 Melbourne Cup Carnival: Melbourne Cup Mount  10  129,000

 

18 – 49

  1. The Block   Nine  406,000
  2. 2019 Melbourne Cup Carnival: Melbourne Cup Race   10  393,000
  3. 2019 Melbourne Cup Carnival: Melbourne Cup Present  10  308,000
  4. The Amazing Race Australia    10  250,000
  5. 2019 Melbourne Cup Carnival: Melbourne Cup Mount  10  235,000

 

25 – 54

  1. The Block   Nine  473,000
  2. 2019 Melbourne Cup Carnival: Melbourne Cup Race   10  409,000
  3. 2019 Melbourne Cup Carnival: Melbourne Cup Present  10  332,000
  4. The Amazing Race Australia    10  277,000
  5. Nine News 6:30  Nine  263,000
TUESDAY Multichannel
  1. Death In Paradise 9Gem 165,000
  2. NCIS (R)  10 Bold  159,000
  3. Terminator 2: Judgment Day   9GO!  157,000
  4. Fat Pizza: Back In Business PM  7mate  147,000
  5. CSI: Miami Ep 2  10 Bold  129,000
  6. Poirot   9Gem  128,000
  7. CSI: Miami Late  10 Bold  125,000
  8. Highway Patrol Ep.2 PM 7mate  123,000
  9. CSI: Miami  10 Bold  122,000
  10. Bluey  ABCKIDS/COMEDY  120,000
  11. Highway Patrol PM  7mate  118,000
  12. Luo Bao Bei  ABCKIDS/COMEDY  117,000
  13. Neighbours  10 Peach  115,000
  14. Floogals  ABCKIDS/COMEDY  112,000
  15. Dino Dana  ABCKIDS/COMEDY  110,000
  16. Nella The Princess Knight PM  ABCKIDS/COMEDY  109,000
  17. Fixer Upper: Behind The Design  9Life  109,000
  18. Play School AM  ABCKIDS/COMEDY  105,000
  19. Spicks And Specks  ABCKIDS/COMEDY  105,000
  20. M  Last Vegas PM (R)  7TWO  101,000
TUESDAY STV
  1. Live: Twenty20: Aus V Pak Game 2  FOX CRICKET  257,000
  2. Live: Twenty20: Aus V Pak Game 2  FOX CRICKET  215,000
  3. Live: Innings Break: Aus V Pak Game 2  FOX CRICKET  196,000
  4. Live: Group 1   Melbourne Cup  Sky Racing  75,000
  5. Live: Twenty20 Pre Game: Aus V Pak G2  FOX CRICKET  68,000
  6. Live: Twenty20 Post Game: Aus V Pak G2  FOX CRICKET  64,000
  7. Jones & Credlin  Sky News Live  56,000
  8. Paul Murray Live  Sky News Live  53,000
  9. Live: Sky Racing 1 Race day  Sky Racing  49,000
  10. Border Security: International  FOX8  43,000
  11. The Bolt Report  Sky News Live  43,000
  12. NCIS  TVH!TS  38,000
  13. Credlin  Sky News Live  38,000
  14. Border Security: Australia’s Front Line  FOX8  38,000
  15. Live: Sky Racing 1 Race day  Sky Racing  36,000
  16. Sunny Day  Nick Jr.  35,000
  17. Paw Patrol  Nick Jr.  34,000
  18. His Dark Materials  FOX SHOWCAS  E 34,000
  19. The Simpsons  FOX8  34,000
  20. Blue Bloods  TVH!TS  33,000

Shares all people, 6pm-midnight, Overnight (Live and AsLive), Audience numbers FTA metro, Sub TV national
Source: OzTAM and Regional TAM 2018. The Data may not be reproduced, published or communicated (electronically or in hard copy) without the prior written consent of OzTAM

Media News Roundup

Business of Media

ACCC investigation: No anti-competitive findings in outdoor advertising sector

The Australian Competition and Consumer Commission will no longer investigate issues relating to the use of rebates and discounts in the outdoor advertising sector, following a lengthy investigation, reports The Australian’s Zoe Samios.

The Australian reports the ACCC, which had been assessing whether heavily discounted advertising packages were in breach of the Competition and Consumer Act since early this year, has issued letters to outdoor advertising operators and related parties informing them of the decision.

Letters sent to the businesses on Tuesday said the investigation and been completed and there would be no further investigation into the issues. However, the case could still be reopened at a later date.

The investigation into the sector followed the mergers of oOh! Media and Adshel, and JCDecaux and APN Outdoor last year.

On Tuesday, JCDecaux chief executive Steve O’Connor said the company was happy with the decision.

“We’ve fully co-operated with the investigation and are happy with the ACCC’s decision. We will continue to comply under the Competition and Consumer Act,” O’Connor said.

[Read the original]

Government cools talk of further relaxation of media ownership laws

The federal government will not pursue further relaxation of media ownership laws in the immediate future, Communications Minister Paul Fletcher has signaled, telling restless companies he wants to see the effects of recent reforms play out before taking further action, report Fergus Hunter and Jennifer Duke in The Sydney Morning Herald and The Age.

Before a gathering with industry representatives on Wednesday to discuss the future of local and regional media, Fletcher also cautioned there were “significant questions” and practical issues associated with the competition and consumer watchdog’s call for government grants to support local journalism.

Executives are pushing for loosening of ownership laws to enable mergers in regional areas as traditional media businesses battle to stay competitive in the digital era. Changes would build on legislation passed in 2017, which has allowed for consolidation of companies across audiences and platforms.

“I think in the first instance, we need to see how that plays through because of course it will also go to the question of that merged business’ competitive strategy and the competitive strategy of other players,” he told The Sydney Morning Herald and The Age.

[Read the original]

News Brands

Judge just didn't believe Eryn Norvill, says Geoffrey Rush counsel

The Daily Telegraph lost the Geoffrey Rush defamation case because the trial judge did not regard its star witness – actor Eryn Jean Norvill– as credible, the full Federal Court was told on Tuesday, reports The AFR’s Michael Pelly.

Bret Walker, SC, for Rush, said Norvill was “unwittingly and for some time unwillingly” the source of the paper’s truth defence to allegations it made that Rush behaved inappropriately towards his co-star in a production of King Lear in 2015-16.

He said the “awkward reality” was that her account had been contradicted by key witnesses, including cast members Robyn Nevin and Helen Buday, and director Neil Armfield.

The appeal concluded on Tuesday with the bench of Justice Richard White, Jacqueline Gleeson and Michael Wheelahan reserving judgment.

[Read the original]

Artist Judith Crispin lashes ABC’s use of photo of deceased Warlpiri women

Visual artist Judith Crispin has lashed out at the ABC for illegally using her photo of two elderly Warlpiri women holding hands, who passed away last year, demanding changes to its editorial procedures, reports The Australian’s Lilly Vitorovich.

Crispin says the photo was published last Friday on the public broadcaster’s news website without her permission or the families of the women. She rang the women’s families to tell them about the unauthorised publication of the photo and to stress that she didn’t break Aboriginal law, and then wrote to the ABC.

“It’s particularly sensitive because they were both senior central desert law women, and of course Kumanjayi law says that their images are restricted and you shouldn’t say their names out loud and so on,” Crispin told The Australian.

Crispin wrote to the broadcaster’s complaints division after seeing the photo, which was subsequently removed. However, she could still see her photo on MSN, which ran the ABC story.

Crispin finally received a reply on Tuesday morning from Sara Everingham, ABC’s deputy news editor in the Northern Territory, who said the photo was supplied to the ABC in 2017 for use in a story and apologised for its recent use.

[Read the original]

Television

Robert Moran: Has the era of binge-watching TV peaked?

When it debuts with anticipated Star Wars series The Mandalorian later this month, Disney+ will be flirting with frustrated viewers. The new streamer will be releasing episodes of the series weekly, eschewing the sort of buzz-inducing blitzkrieg that Netflix popularised when it launched 13 episodes of House of Cards all at once in 2013, reports The Sydney Morning Herald’s Robert Moran.

Apple TV+, which launched in Australia this weekend, similarly premiered its Jennifer Aniston-starring drama Morning Wars with just three episodes, to be followed by one per week. Even Netflix has started to pull away from the binge model it spawned: its recent hip-hop reality show Rhythm + Flow saw the streaming giant batch-release just three episodes a week, in an effort to prolong intrigue around the series and curtail spoilers about its eventual winner.

Vic Buchan, director of communications at Nine Network, which publishes this masthead and has experimented with its traditional broadcast schedules by offering more binge-like options on their streaming platforms, says a mixed approach is key to sating an audience’s need for choice.

“The thing about this business is it’s all so delicate and inch-by-inch and it’s responding to the audience all the time. Nobody wants it to be predictable anymore, and people are looking for different things in different ways,” says Buchan.

[Read the original]

Peter Ford: Channel 9 offers Sonia Kruger massive three-year deal

Sonia Kruger has been offered a huge new deal by Channel 9, it’s been claimed, reports news.com.au.

The network has offered the star “a three-year contract which would see her continuing to do Today Extra, would see her doing The Voice and other projects as they arise”, entertainment reporter Peter Ford said on 6PR.

“I’m told the amount of money involved is very substantial, you’re looking at $1.5 million plus for the three years, which is good considering the bulk of that is in daytime television,” Ford added.

Kruger, who joined Channel 9 at the end of 2011 after 14 years with Channel 7, is yet to accept the contract extension.

The offer from Channel 9 comes a week after reports claimed that Kruger’s role at the network was “under review”.

[Read the original]

Foxtel drama: Wentworth cast hang out for new scripts

Ask any member of the Wentworth cast and they will tell you: they can’t wait to get their hands on the next script, reports TV Tonight.

Cast are currently filming first episodes of Season 8 but prior to filming are only given an outline of their storyline from script producer Marcia Gardner.

“We hang out!” explained Jacqui Brennan (Officer Linda Miles).

“I can’t wait for the scripts to arrive. I find with this show I don’t do the egotistical ‘actor-y’ thing and look for my name. Even after all this time – and I’ve been here since day one – I read the scripts from beginning to end because I want to know the story.

“It’s the way it keeps reinventing itself. There are a lot of shows that once certain characters leave that’s it. But being a prison, under Marcia’s hand it’s just constantly reinventing itself.”

The nature of a high stakes prison means much is unpredictable. As Brennan recalls from season one, nobody is safe.

“The casting of Catherine McClements in episode one and then bumping her off, she was the last person you’d expect. I thought that was so clever. Right from the get-go it just hit the ground running.”

[Read the original]

Sports Media

Many experts made tips ahead of the Melbourne Cup: Just one nailed it

Since most of us have no idea, the smart play ahead of the Melbourne Cup was to listen to those who do, so Fox Sports collated what the experts were predicting ahead of Tuesday’s race.

Just one got it right.

PETER MOODY, via Courier Mail

1. Vow And Declare

“Vow And Declare has had an ideal preparation for the Melbourne Cup and looks like the horse that is weighted to win the race.

“His run in the Caulfield Cup was an excellent Melbourne Cup trial and this has always been his main target. The step-up to 3200 metres shouldn’t be an issue for him and he will be in the finish. I am not worried about barrier 21, as he gets back in the run anyway.”

A number of tipsters listed Vow and Declare for a place, but Fox Sports notes trainer, tipster and 10 Sport analyst Moody was the only one to tip the horse to win.

[Read the original]

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