TBWA has promoted Erin Riley, the current CEO of TBWA\Chiat\Day in the US, to the role of global CEO of TBWA.

In addition, Erwan Guillou, who has been serving as TBWA\Chiat\Day’s US CFO and global chief pricing officer, has been appointed as global CFO of the company.

Erwan Guillou

These changes come as Omnicom Group launches a new global entity, Omnicom Advertising Group (OAG), designed to unite its creative networks BBDO, DDB, TBWA, and several other agencies, including Goodby Silverstein & Partners, GSD&M, Merkley & Partners, and Zimmerman, under its Advertising Collective.

Riley takes over from Australian ex-pat Troy Ruhanen, the former Global CEO of TBWA, who will now lead the newly formed OAG.

Ruhanen will be joined by Deepthi Prakash as chief operating officer and Denis Streiff as global CFO, moving from his post as global CFO of TBWA.

Riley, who joined TBWA\Chiat\Day Los Angeles in 2016 as president, took over as CEO in 2021 and later became CEO of Chiat\Day US, overseeing both the New York and Los Angeles offices.

Commenting on her new role, Riley stated: “As I think about the challenges and opportunities that face our industry and our clients, TBWA is exactly where I want to be.

She added: “Over the last near decade, I have witnessed the power of  Disruption – as both a methodology and ethos – transform the fates of brands. I have also seen  brilliant fellow disruptors from across the globe lead with integrity, smarts and humanity.”

Under Riley’s leadership, TBWA\Chiat\Day US won clients such as Discover, Directv, Levi’s, Sephora, and Gatorade. She was recognised as a Campaign US 40 over 40 honouree in 2023.

Troy Ruhanen

Reflecting on Riley’s appointment, Ruhanen said: “Erin is a powerhouse. She leads with both head and heart, with an exceptional sixth sense for what will make a difference for the brands across TBWA’s portfolio.

“She builds enviable talent pools and brings everyone along with her. With Erwan at her side, the 11,000 strong  collective is in the best possible hands.”

Paul Bradbury, president and CEO of TBWA\Australia and New Zealand, added: “Australia and New Zealand has had a special working relationship with Erin and her US team over the last eight years, we are excited to see where her leadership drive for creativity and innovation excellence takes us  as a global collective over the coming years.”

See also: Omnicom unites creative networks and agencies under new Omnicom Advertising Group banner

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Top Image: Erin Riley

A tough year for the media didn’t miss Southern Cross Austereo (SCA). A challenged ad market and costs associated with the ARN/Anchorage Capital bid cut into the profit.

The metro and regional radio giant SCA released its full-year results this week.

CEO John Kelly was up and about during the earnings call and that positivity carried through into his results day media interviews.

“The story today is about the outlook and about the momentum that we have in the second half [of FY24] and into FY25,” Kelly told Mediaweek. “That’s the absolute story.

“We’ve guided that we’re going to be lower on our cost base next year. Our capex has reduced to $10m from $15m. We’re very excited about the future.”

The positive outlook gathered pace around the time the ARN/Anchorage Capital Triple M bid faltered.

“From about May onwards, there was a big sigh and let’s get on with business attitude. The one thing those sort of near-death moments do is really galvanise the leadership team, the management team and the entire 1500-strong workforce across our 50 markets.”

SCA: Getting TV of the books

SCA has tried to divest its regional TV business before without luck. It’s trying again. This time Kelly speaks like he’s got a deal almost sorted. He mentioned being able to find a buyer “in the short term”.

“We want to find the right home for those assets and for our people who work on those assets.”

As to what might happen to any proceeds from a sale, Kelly said: “We’ll finalise the process first and then we’ll also consult with our shareholders in the coming days as to their views.”

SCA as a pure audio play

Kelly: “If we become just an audio company, we’ve got the best metro share in 20-54s. We reach 70% of Australians with our original audio assets. Our digital audio revenues are $35 million and growing at 57% compared to ARN’s $22 million growing at 25%.”

SCA’s new confident swagger has been evident in everything from recent SCA programming moves, to revitalised promotions activity through to this week’s results presentation.

As the financials showed this week, it also coincided with SCA revenue share improvement.

Kelly: “Probably one tipping point for us was the launch of our ad tech hub for Listnr. We went from growing 30% all of a sudden to 50% then 60% and we’re innovating in that space. When the market’s growing 30%, we’re growing 57%, we’re effectively growing the market.”

Although digital revenues are climbing, they are still just around 10% of what linear radio brings in. Kelly noted that if digital continues to grow at current rates, it could soon hit $50m annually and that becomes lot more meaningful. “I’m not projecting that,” cautioned Kelly. “But it’s certainly going to grow more than other media. There’s no doubt about that.”

With Listnr now profitable, every extra dollar earned is accretive.

Industry collaboration

Although there was a tussle with ARN that saw the predator back away, Kelly noted the industry is focused on sector growth.

He mentioned that company CEOs are all in on the big picture. “Ciaran [Davis], Pete [Charlton] and Tom [Malone] all believe in audio and we all believe in the power of broadcast radio. That was highlighted this week with CRA talking about the growth of audiences. We are an incredibly collaborative industry.”

SCA share register agendas

“That’s one of the problems., said Kelly candidly. “I don’t want to go into all the detail. But I think you’re well aware we’ve got ARN owning 15% of us. We’ve got ACM’s Anthony Catalano and Alex Waislitz owning 15% of us.

“We’ve also got Spheria Asset Management, which is effectively an activist investor who brought in at the same time as the proposal owning 10%.”

New SCA board member

Another part of a refresh was the addition of a new board member – Marina Go – the former editor of Dolly is no stranger to the media sector after a long career that includes time in publishing and sports management.

SCA chair Heith Mackay-Cruise said this week: “I am delighted to welcome Marina Go to our board. Her appointment follows an extensive search led by an external search consultant. After meeting with several outstanding candidates, we agreed that Marina has the ideal experience, skills, and personal attributes for SCA’s needs.”

Mark Green has been appointed global CEO of Droga5, as the Accenture Song creative agency plans for international expansion.

The new role for Green, co-founder and CEO of The Monkeys and current lead of Accenture Song – Australia and New Zealand, will see him relocate to New York City and take on the role of global CEO of Droga5 starting in October 2024, succeeding from Sarah Thompson.

He will work alongside the recently appointed global chief creative officer, Pelle Sjoenell, to oversee all Droga5 creative offices around the world, including in Dublin, London, New York, São Paulo and Tokyo.

This transition will also bring The Monkeys under the Droga5 umbrella, with The Monkeys’ offices in Auckland, Melbourne and Sydney becoming part of Droga5, as of 1 December 2024.  

With the integration of The Monkeys into Droga5, which has a global presence, local clients will gain greater access to one of the world’s most influential and recognisable creative entities. This integration leverages Accenture Song’s tech, design, and data capabilities to help clients grow, innovate, and move at the pace of opportunity.

Green and Sjoenell’s remit will be to lead the agency into its next exciting tech-infused chapter while upholding Accenture Song’s promise to clients to drive business growth and relevance.

Green’s successor as Accenture Song lead in Australia and New Zealand will be announced in due course.
 
“Droga5’s mission has always been to deliver creativity rooted in strategy and purpose, that is humanity-obsessed,” David Droga, CEO of Accenture Song and founder of Droga5, said.
 
“We create experiences that deeply connect with people and add value to their lives. Mark is a proven leader, who embodies these ambitions and will take Droga5 to the next level of excellence and meaningful influence.”

David Droga

Mark Green, incoming global CEO of Droga5, said: ”I’m a firm believer creativity can influence business and people in big and impactful ways. We have proven that our combination of creative firepower and tech transformation is a winning formula in the current market.
 
“It’s a privilege to take on this role at Droga5 to steer it into its next chapter, and I’m particularly thrilled to have the incredibly talented team at The Monkeys on board with me for the journey,” he added.
 
This announcement follows a year of growth and success for Droga5, whose client roster includes some of the most influential brands from around the world, including JPMorgan and Chase, Molson Coors, and Tourism Australia, among others.
 
Droga5, founded in 2006 by David Droga, has consistently helped redefine the global marketing and advertising landscapes with creativity, ambition and reinvention. The advertising agency has also been recognised with a slew of industry and media trade accolades.
 
The Monkeys, one of Australia’s most awarded advertising agencies, was acquired by Accenture in 2017.
 
Since becoming part of Accenture Song, and under Green’s leadership, The Monkeys has experienced strong growth through major account wins, as well as global creative recognition, including Grand Prix awards at the Cannes Lion Advertising Festival for the last two years in succession.
 
This year, it won the Film Grand Prix for ‘Play It Safe’, celebrating 50 years of the iconic Sydney Opera House, and in 2023, it took home the Titanium Grand Prix for ‘The First Digital Nations’ for the Government of Tuvalu.
 
–
 
Top image: Mark Green

“If the last 18 years are anything to go by the next chapter leading Droga5 will be equally exciting,” Mark Green wrote in a LinkedIn post following the news of his appointment as global CEO of Droga5.

Green leaves The Monkeys after nearly two decades as CEO and at the helm of iconic campaigns such as Qantas’ I Still Call Australia Home, Meat & Livestock Australia’s ‘You Never Lamb Alone’ and Telstra’s ‘Hello Christmas’.

“What a ride and privilege it has been to start The Monkeys with Scott Nowell and Justin Drape. And then build something with so many talented people.”

Among those he thanked in the post were Fabio Buresti, Matthew Michael, Tara Ford, Barbara Humphries, Scott Dettrick, Damon Stapleton, Storm Day, Penny Brown, Ant Keogh, Paul McMillan, Michael Derepas and Justin Mowday.

Green’s new role will see him relocate to New York City to officially begin the role in October. He will work alongside Pelle Sjoenell, who was recently appointed global chief creative officer.

They will oversee all Droga5 creative offices around the world including in Dublin, London, New York, São Paulo and Tokyo.

Green and Sjoenell will lead the agency into its next exciting tech-infused chapter while upholding Accenture Song’s promise to clients to drive business growth and relevance.

Green’s move will also see The Monkeys offices in Auckland, Melbourne and Sydney become part of Droga5, from 1 December 2024.  

This integration will give the The Monkeys’ local clients greater access to Droga5, which is known as one of the world’s most influential and recognisable creative entities. It also leverages Accenture Song’s tech, design, and data capabilities to help clients grow, innovate, and move at the pace of opportunity.

Among the clients that will benefit from this is Tourism Australia which appointed Accenture Song, The Monkeys, and Droga5 to handle its integrated global creative and digital services last month.

The agencies secured a five-year contract with the government agency that initially spans three years with options for two one-year extensions.

This year alone saw the agency record strong growth through major account wins, as well as global creative recognition.

The Monkeys has won Grand Prix awards at the Cannes Lion Advertising Festival for the last two years in succession. This year, it won the Film Grand Prix for ‘Play It Safe’, celebrating 50 years of the iconic Sydney Opera House.

It was also crowned Agency Network of the Year at the 45th annual AWARD Awards earlier this month, held as part of This Way Up at Sydney’s Museum of Contemporary Art.

–

Top image: Mark Green speaking at the 2023 Mediaweek 100 event

Mediaweek and a massive week in radio

Eight days ago ARN reported its half-year results. That started a week of non-stop news and analysis.

Monday we dropped our Survey 5 GfK Preview.
Tuesday those Survey 5 results dropped and Mediaweek released its analysis of every station in every market. This survey Jasper Baumann was on ratings duty with me.
Wednesday we interviewed Nova Entertainment’s Brendan Taylor who talked about the Nova’s brand’s new #1 show in Melbourne. Plus we reported on the full-year financials for Nine Radio.
Thursday Jasper highlighted the Top 5 DAB+ stations in each metro market. We also reported on the full-year performance of SCA.
Friday we speak with ARN’s Duncan Campbell below. SCA chief executive John Kelly also explains why the whole company has a spring in its step.

Don’t forget ARN’s other shows

There’s one thing everybody asks ARN national content director Duncan Campbell about. It’s what’s happening with Kyle and Jackie O in Melbourne. We wanted to know too. (See also what CEO Ciaran Davis told us about it here.) But there’s a lot more going on inside ARN too.

“It’s been a challenging first half, but we’re recovering well,” Campbell told Mediaweek.

“The Sydney result this week was fantastic and we worked on WSFM and getting that back and that’s a good result.

Jonesy and Amanda, Christian O’Connell

“Adelaide came back after, but there are still some issues there with breakfast. The key is to make that breakfast show more lively and funnier and more positive.

“Perth’s 96FM is number two and performing well.

“Brisbane’s KIIS 93.7 is not where we want it to be, and that’s a work in progress. With the networking of the KIIS brand up and down the eastern seaboard, we’ve had to move the format of 97.3 from an adult contemporary format to a CHR. At the moment in that market, B105 has the stronger breakfast show and there are three CHR stations – KISS, B105 and Nova.”

K&J & KIIS 101.1 and Christian O’Connell & Gold 104.3

Don’t mention the war: “The reality for Melbourne is there’s been so much noise by the three networks there in terms of marketing breakfast shows,” said Campbell. “There’s five FM stations with a cume over a million.

“There’s not a lot of settling going on. There’s a lot of floating cume moving between those stations. The station with the greatest top of mind awareness gets the ticks in the book at the moment, and Nova Breakfast got that. Nova had some great PR and, you know, they’ve done some marketing.”

While KIIS has yet to power ahead, Melbourne was also a challenge with a fall in breakfast at Gold 104.3.

“We didn’t market Christian O’Connell, so he suffered from a combination of that and a statistically average book in terms of where the survey diaries landed.”

Campbell pointed out Gold was not the only casualty in breakfast with a fall also at Triple M.

“Kyle and Jackie O went up by 0.2, which we’ll take thank you very much. I think there’s still a lot of settling to happen. I really believe that. I think it’s just too early.”

Campbell added it will be interesting to see the shape of the Melbourne market in 12 month’s time.

He also pointed out if Kyle and Jackie O can boast a cume of 750,00 in Sydney, that could be the ultimate prize in Melbourne too.

Campbell added: “There was an expectation it would happen quickly, but it won’t. The messaging and familiarity takes a lot longer to permeate out into the suburbs and the real heartland of listening.”

When asked about the “dirty talk”, Campbell said: “What we’re trying to make sure doesn’t happen is that the the sexualised content doesn’t detract from the other brilliant stuff they do.”

The former KIIS 101.1 breakfast hosts are making it difficult for the new hosts. Does Campbell regret letting Jase and Lauren go?

“Jase was on our network for five or six years. We couldn’t get the show to work. Yet they move across the road, and…I think it’s a perfect storm. There’s some sympathy generated for them leaving, and the way we let them go.”

SCA’s Mike E and Emma

Another former ARN team on the up?

We asked Campbell about our speculation Mike E and Emma might get 2Day breakfast. He noted ARN used to have the duo hosting breakfast at what was The Edge.

“That would not be a dumb move. 2Day breakfast is potentially a poison chalice until Kyle and Jackie O move on. Habitual listing with Kyle and Jackie O is so embedded now. With a Sydney cume of 750,000 it’s going to take an exceptional show to beat it.

“The way to do it would be to commit to a show like [Mike E and Emma] long term. Commit to it and embed it. Give it the support it needs and see if they can over time build an audience that challenges Kyle and Jack.

“If there’s a show that could do it over time, it’s potentially that show. They’re both very good, the chemistry’s great between the two of them, and they’re radio people.”

The second season of Last King of the Cross has just launched on Paramount+. The eight-episode series again comes from executive producer Mark Fennessy and Helium Pictures.

Eighteen months ago, Fennessy explained to Mediaweek the series was initially planned as a three-part fictionalised drama based on three decades in Ibrahim’s life – 80s, 90s and 2000s. With 10 episodes or the first outing, and eight for the second, Fennessy said the plan is still to make a third season. But he noted that might need just six episodes to wrap up the story.

“The way that season two finishes, we could easily finish it at that point,” he noted, in case there is no commission for more.

“We’ve obviously got to have those discussions with Paramount in due course, subject to the performance of season two. They’re delighted with how season one went.

“It ticked every box for them. It was a big success for Paramount and they’ve been really supportive. I’ve got no reason to believe at this stage that there won’t be a third one. We certainly finish on a really natural kind of ending point if we only end up doing the two series.”

Having more episodes to sell to international buyers make it better proposition, said Fennessy. “It’s actually quite challenging in the current climate to sell a scripted series that’s only six or eight episodes. Buyers want the potential for it to do two or three seasons. We’re in very challenging times right now and the whole TV ecosystem is changing.

“If we eventually make 24 all up, it makes it infinitely more saleable to multiple territories.”

Naveen Andrews plays Oxford Street nightclub mogul

Last King of the Cross Season 2 plot

“It is a fictionalised series and I do have to make that point,” said Fennessy as he started talking about the second season.

“The primary antagonist in season two is a fictional character, played by Naveen Andrews. We did have some signposts to work towards, given the fact that the series is really the story of John’s book.

“We learned a lot out of season one. It was a very big undertaking with over 350 speaking parts and an 18-week shoot, four directors over five blocks.

“It was a bit of a beast. But it was a great experience and we were all delighted with the positive feedback.”

Fennessy was reluctant to be drawn on the budget for that first season. It looked expensive, but all he would tell us was that it was significantly less than one reported amount which claimed $50m.

For season two, Helium Pictures was again able to use the Darlinghurst Road set it recreated at Raging Waters theme park in Western Sydney.

Filming took part in summer of 2023. Fennessy said some of the days the mercury climbed very high – “It was searing heat. One day out on set, I held up my phone and showed it to John and some of the crew – it was 47 degrees.

With two less episodes this season, Helium Pictures saw the shoot reduced from 18 weeks to 13.

Lincoln Younes as John Ibrahim trying to blend in on Oxford Street

The new series is all about the nightclub action if a different part of Sydney

Fennessy: “All the activity, the crowds, the business, the energy, all moved to Oxford Street in those booming clubs along Oxford Street. At the time there were clubs like Big Blossom, Good Bar, and DCMs.

“John moved his focus to those clubs. At one stage, he owned 11 or 12 of them.

“John is an exceptional businessman. He was very street smart.”

John Ibrahim’s involvement in Last King of the Cross S2

“John’s fascinated in the entire production process. He’s a very fast learner, and he’s heavily involved in the scripting.

“There’s more of the Ibrahim family in season two which presents some sensitivities and some challenges for him.”

Ibrahim was fascinated with the art of filmmaking and drama production.

“By season two, he’s an expert in every role on the production,” said Fennessy. “He makes incredibly great suggestions. The writing team really benefited from that and welcomed his involvement.”

Season two starts in Ibiza. Helium used stock footage for some of the location shots and then filmed in a Sydney party location. There is also a Spanish prison recreated which Fennessy found near La Perouse in Sydney’s east.

Does Kyle Sandilands show up in new season?

One of John Ibrahim’s great friends is Kyle Sandilands. The breakfast radio host told his listeners once his character might make it into season two. So does that happen?

“Yes,” said Fennessy. “Someone plays Kyle, and does a very good version of Kyle. It’s a bit of a blink and you’ll miss it appearance. There’s a very funny moment in the last episode with Kyle that I’ll leave for viewers to discover.

“It’s how Kyle wanted to be depicted to a degree and it’s typical of his sense of humour. He came out on set on one occasion. He and John are very close friends. Kyle has always been a great supporter of the series.

Body+Soul will unveil findings of its Body+Soul 2024 Sex Census this weekend in partnership with sexual wellness brand VUSH.

The census provides insights into the habits, attitudes and behaviours shaping the nation today.

The nationwide survey of more than 2000 people aged 18 – 75 uncovers how sexual health, wellness, education, dating, and relationships have changed in Australia over the last five years. The survey looked into how satisfied Australians are with their sex lives and the major societal shifts impacting relationships—from stress and the cost of living to the meteoric rise of technology and dating apps.
 
The release of the Body+Soul Sex Census kicks off a four-week editorial and marketing campaign designed to break taboos and present the unfiltered facts.

“As a brand, Body+Soul believes that topics like sexual health and pleasure should be spoken about as openly as any other aspect of physical and mental wellbeing,” Jacqui Mooney, Body+Soul editor-in-chief said.

“In fact, we’ve made it our mission to normalise conversations in this space. Which is why, after a break of five years, we’ve brought back one of our biggest and most iconic initiatives.

“Our intention with this research isn’t just to understand what’s happening in (and out) of Aussie bedrooms, but to deliver advice from leading experts to help our audience build stronger, healthier relationships. I’d also like to thank our presenting partner, VUSH, for getting behind this truly important campaign,” Mooney added.
 
Liana Lorenzato, VUSH general manager and chief marketing officer, said: “We’re thrilled to partner with Body+Soul for their national Sex Census. At VUSH, we’re committed to breaking down the barriers surrounding conversations about pleasure and sexual wellness.
 
“By joining forces with a platform as trusted and influential as Body+Soul, we’re able to reach even more people and support an open dialogue that is inclusive, empowering, and essential for fostering a healthier, more informed approach to sexuality.”
 
The census will launch this Sunday across The Sunday Telegraph (NSW), Sunday Herald Sun (VIC), The Sunday Mail (QLD) and Sunday Mail (SA), coverage continues for four weeks and will be amplified across the News Corp Australia network.
 
A comprehensive marketing campaign will support the initiative, with promotion across digital, print, audio and social channels.

Jim Jeffries is opening up to Rolling Stone AU/NZ as the cover star of the September – November issue, which hits newsstands in Australia and New Zealand from 2 September.

The all-access interview covers everything from his viral gun control comedy routine, the ensuing death threats – and whether or not he takes them seriously – to the question of if he has an issue with women.

“My mother was a hard person to grow up with. She was a very hard woman. [She] was physically and verbally very abusive. So sometimes, I imagine I have had a chip on my shoulder about women,” he says in the honest and raw interview.

Jeffries also opens up to the publication about whether there’s a joke he regrets, and the unparalleled diverse comedy career he’s experienced both locally and internationally.

“I’m very interested in doing as many different things in entertainment as possible. I like a challenge. I like doing something new. I don’t know if there’s a stand-up comic from Australia who’s had a more diverse career. You know what I mean? I think of myself like I’m an entertainer more than a comedian,” he says.

Rolling Stone AU/NZ’s September – November issue also includes an exclusive zine for Victorian readers, which is available nation-wide online.

The zine features cover stars Peking Duk, including band member Adam Hyde, who opens up about his recent experiences with melanoma. In collaboration with the Cancer Council Victoria, the zine reveals how Hyde is not an outlier and what readers can do to reduce their cancer risk.

Elsewhere in the latest edition, there’s a special report into Australia’s music festival landscape, which reflects on both the carnage and the ongoing optimism of the past few years as many major festivals have exited the scene. The piece questions if it is indeed too late to turn things around.

Rolling Stone AU/NZ’s print editor, James Jennings, said: “This is a jam-packed issue of Rolling Stone AU/NZ – there’s something for local and international music fans, comedy aficionados, those interested in health and wellbeing, and much more.

“We really try to set the benchmark for exciting long-form journalism in Australia, and this issue has it all.”

Rolling Stone AU/NZ’s September-November issue is available on newsstands from Monday.

Seven has revealed its lineup of new signings to its 7Cricket commentary team for the upcoming Summer of Cricket, live on Seven and for the first time, streaming on 7plus. 

Aaron Finch leads the roster of new recruits, including:

• 7Cricket’s captain, Ricky Ponting, who continues his expert commentary role with Seven, signing a long-term deal with the network.
• Former Indian captain and opening batsman Sunil Gavaskar signs on for Seven’s coverage of the Border-Gavaskar Trophy
• Australian fast bowler Mitchell Starc joins Seven’s coverage of the Women’s Ashes
• Rachel Khawaja makes her 7Cricket debut, reporting direct from Test match venues for the Border-Gavaskar Trophy.

Finch’s Seven stint will begin with the first two Test matches of the border-Gavaskar Trophy, in Perth and Adelaide and the 2024-25 Big Bash League (BBL) season.

Ricky Ponting

Finch will also host this Sunday’s WBBL and BBL Draft alongside Seven’s Lisa Sthalekar and Andy Maher, live and free on 7mate, 7two and 7plus from 3.00 pm AEST.

Ahead of a fiery Summer of Cricket on Seven, Ponting said: “I’m so thrilled to have locked in with my 7Cricket family long term.

“I love the team we work with on and off air and can’t wait for an epic Test Series against India and another massive season of Big Bash.”

Gavaskar will return to Seven’s coverage for all five test matches within the Border-Gavaskar Trophy Series, as the travelling side looks to clinch victory from Australia following their historic upset in 2020-21.

Starc will join the commentary team for Seven’s Women’s Ashes coverage for white ball matches, starting at North Sydney Oval on 12 January on Seven and 7plus.

Rachel Khawaja will join Seven’s Australia v India Test Series coverage, connecting viewers with the people closest to the Australian cricket teams’ players – their families.

Seven Network director of sport, Chris Jones, said: “Ahead of the first Australian Summer where everyone can stream the cricket for free, we are excited to welcome so many new faces to our 7Cricket family, including the BBL’s most popular player, Aaron Finch.

“Having worked with Finchy across our coverage in recent seasons, we know he’s a natural commentator who can take us behind the play like nobody else. As a captain, he saw ahead of the game and will bring that to his commentary across our Test and BBL coverage this season.

“Ricky Ponting is in our opinion, the world’s best expert commentator, and we are so thrilled to continue to share his unrivalled insights with Australian viewers. He is the captain of our commentary team and has led from the front both on and off air since his arrival at Seven,” he said.

This week’s Meeting of the Minds sees Sally Lawrence and Tracy-Lea Meyer from full-service digital agency Enigma reveal their leadership heroes, current streaming binge, and career goals.

The Mediaweek series showcases diverse perspectives, thoughts and opinions by bringing together two different points of view from an industry rookie and an experienced expert.

Sally Lawrence – executive director of media – Enigma

Favourite podcast/read – Where to start? My daily routine is listening to The Squiz, followed by The Guardian’s Full Story. Outside of that I am a sucker for American politics. The BBC’s Americast is a personal fave. Trace and I have also bonded over ‘We Mean Well’. No shame at all Trace.

Current streaming binge –  Presumed Innocent on Apple TV. So good.

Guilty pleasure content – Schitt’s Creek on Netflix. 100% guaranteed to make you laugh.

What do you have on repeat – Country music. Makes me laugh. Makes me cry.
 
Best career advice – Focus on what you can control. Detach yourself from external outcomes and instead channel your energy towards what you can influence and what truly matters. The more you focus on what you can control, the more control you’ll have. Truly life changing.
 
Leadership hero – My mum. She may not be a leader at work, but she has been my own personal leader my whole life. She is my sounding board, confidant, she grounds me when I need it and she is the reason I am who I am today. She has taught me to be the person I want to be, and I think that is a big part of how I have got to where I am.
 
Best training course/session – I have a big passion for the people and I was lucky enough to go through Brene Brown’s Dare to Lead workshop a couple of years ago. Then as most people do, I became obsessed with her work. So much of what Brene teaches  in her book is relevant to all elements of life. I would highly recommend familiarising yourself with Dare to Lead, as well as her other books. For anyone who is also passionate about the people and wants to be a better leader for their teams I’d recommend subscribing to Medium. So much great and informative content to learn from.
 
I wish someone had told me – no one is going to die. To be fair someone did tell me this, I just wish I had listened when I first started in the industry.
 
Favourite place to network – My preference is actually 1:1’s with media owners and industry people. I have met so many amazing people this way, some that I now consider friends. Through these people I have learnt a lot, been given amazing opportunities and they have gotten me out of a pickle or two.
 
Something that’s surprised you about the industry – it is small! Make friends from day one! It’s important.
 
What is your hot take on the industry – we need to stay curious. With so much happening around automation and AI the need to show the power of the human mind is becoming increasingly important. No technology or platform will ever do better than what we can achieve as humans. We’re lucky to work in an industry where we can be creative and push boundaries. Make the most of it.
 
Career goal for 2024 –  Lead a happy and fulfilled team!

Tracy-Lea Meyer – media coordinator – Enigma

Favourite podcast/read – No judgment zone… We Mean Well with Lu and Jarch is hands-down the funniest podcast I’ve ever heard. If you’re looking for educational content or deep thoughts, I would most certainly not recommend. This podcast is all about the laughs and good vibes. Basically, it’s the opposite of what Sal listens to!

Current streaming binge – Trying to get into The Bear? But also can’t resist rewatching Gossip Girl on the side.

Guilty pleasure content – Mamma Mia… It is the perfect film to put on for literally any mood.

What do you have on repeat – A few things I’ve had on repeat in my life: Fred Again, endlessly scrolling through cooking TikToks, lifting heavy weights, and devouring spring rolls (I know, random, but they’re just too good).

Best career advice – My two key principles: staying continuously curious and learning from my gains and losses. As Nelson Mandela wisely put it, “It is in the character of growth that we should learn from both pleasant and unpleasant experiences.”

Leadership hero – I feel incredibly fortunate to work under an amazing line of powerful women. Every day, I’m surrounded by these inspiring women at work, from my Manager and Director (shoutout to you, Sal!) to the Founder of Enigma, Lisa Sutton Gardner. Among these women are not only incredible friends, mothers and visionaries, but also absolute bosses in the workplace. They embody everything I aspire to be, and I count myself lucky to be in their company.

Best training course/session – Anything Meta! Their Blueprint training and Agency Acceleration Workshops have been fantastic learning experiences for me, led by some truly brilliant people. I would recommend them to anyone and everyone who advertises through Meta.

I wish someone had told me – It’s okay to make a big leap even if you have absolutely no idea what you’re doing. It’ll all work out in the end.

Favourite place to network – I would have to agree with Sal on this one; I’m much more into 1:1 interactions. I like to keep it casual over coffee so you really get to know someone. However, I’m trying to put myself out there more at networking events and get more comfortable in larger groups of people I don’t know.

Something that’s surprised you about the industry – There truly is no “one size fits all” approach, and this is precisely what makes the industry so exciting. When I interviewed for my job, I was told that no two days would be the same. While I wanted to believe that, I also knew it was a common refrain.

However, it turned out to be entirely true! In my role at Enigma, I have the opportunity to be involved in everything—from strategising to making recommendations, planning, and buying. This has given me the experience to indicate just how diverse our audiences are and how smart we need to be in our media buying strategies. For a single client, we might need to target four different audiences, each requiring a unique approach.

What is your hot take on the industry – I believe that creative and media teams need to work together more to create truly effective campaigns. A standout example of this collaboration is the Pedigree campaign. If you haven’t seen it, I highly recommend checking it out. The campaign seamlessly combined smart media placements with creativity and machine learning technology, transforming every ad into a promotion for a dog shelter.

My favorite aspect was how media utilised geographic data, such as proximity to parks and household sizes, to target ads featuring adoptable dogs to households best suited to house them. I believe that the most effective campaigns come to life when we all work together as one.

Career goal for 2024 –  Say ‘yes’ to every opportunity that comes your way, whether it’s attending a networking event, joining a club, or even grabbing coffee with a colleague. You never know where these experiences might lead you.

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To take part in future editions of Meeting of the Minds, please email: [email protected]

Past editions of Meeting of the Minds.

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Top image: Sally Lawrence and Tracy-Lea Meyer

Mediaweek’s Media Movers charts the biggest people moves in the industry over the past week.

Mark Green has been appointed global CEO of Droga5, as the Accenture Song creative agency plans for international expansion.

After the news was circulated, Green took to LinkedIn and said: “If the last 18 years are anything to go by the next chapter leading Droga5 will be equally exciting. What a ride and privilege it has been to start The Monkeys with Scott Nowell and Justin Drape.”

TBWA has promoted Erin Riley, the current CEO of TBWA\Chiat\Day in the US, to the global CEO of TBWA.

Erwan Guillou, who has been serving as TBWA\Chiat\Day’s US CFO and global chief pricing officer, has been appointed as global CFO of the company.

These changes come as Omnicom Group launches a new global entity, Omnicom Advertising Group (OAG), designed to unite its creative networks BBDO, DDB, TBWA, and several other agencies, including Goodby Silverstein & Partners, GSD&M, Merkley & Partners, and Zimmerman, under its Advertising Collective.

Dan Beaumont, former director and partner at The Royals, has launched a new independent creative advisory firm, GAME.
 
GAME enters the marketing and communications landscape with a focus on building and transforming brands. The firm aims to help businesses invent, reposition, revitalise, or resurrect their brands to positively impact performance.
 
Annie Flynn has joined Werner Film Productions as its new head of productions. Flynn brings with her a 20 years of experience spanning feature films, television drama, comedy, documentary, and live stage shows.
 
Seven has signed Australian football media’s most quoted voice, Port Adelaide great, Kane Cornes. He will join Seven’s AFL coverage in 2025.
 
ABC managing director David Anderson will resign after almost six years leading the national broadcaster. He will remain in the role until early 2025.
 
Natalie Wolfe has been appointed to the role of editor of 7NEWS.com.au, reporting to Seven Network director of news and current affairs and Seven West Media editor-in-chief, Anthony De Ceglie.
 
Are Media has appointed Sammy Preston to the new role of head of shopping, effective 2 September.
 
Michael Brooks was announced as general manager for Australia and New Zealand at Warner Bros. Discovery [WBD], in addition to his existing role of managing director, Warner Bros International Television Production Australia [WBITVP].
 
The Coogee-based independent creative agency Emotive has revealed a slew of new creative hires and promotions.
 
Further to the appointment of Ashleigh Bruton into the newly created role of head of fame and off the back of campaigns for Google, Optus, Revlon and St Hugos, Emotive has bolstered its creative offering further with the arrival of a new creative team in Al Hill and Lucy Karsai.
 
Alongside the new hires, Edward Macaulay has also been promoted to associate creative director. The agency has bolstered its client service offering. Andrea Dalton Doran has been promoted to client services director. Liam Walker has also been promoted to business director, and Elisa Donato is a new hire as senior account manager.
 
Melbourne-based integrated brand agency Scooter has made several new hires. Olivia Gatt has joined as associate creative director, previously holding the role of associate director, design at Ellis Jones. Matt Strutte has been appointed group account director, having recently served as group account director at Sunday Gravy.
 
Both will support executive creative director Luke Carson and general manager Pete Murphy in leading the Bupa account.
 
Genero has named Jess Lake as its new senior client director for Australia and New Zealand. Lake joins the creative platform from her previous roles at News Corp Australia and most recently as solution design director at WPP-owned marketing implementation agency, Hogarth.
 
Magic has appointed data analyst Edward McMutrie as its head of signal, reporting to newly promoted CEO Shahram Ghaffurian.

Bupa has launched its latest campaign with creative agency Thinkerbell, building on the health insurer‘s role as the Official Healthcare Partner of the Australian Paralympic Team to demonstrate a commitment to inclusive and accessible healthcare that extends beyond the games.

During the Paralympic Games, the world celebrates athletes of all abilities, inspiring more inclusive thinking and behaviour. However, once the games end, the focus on the realities of life with a disability often fades.

Featuring Bupa Ambassadors and Australian Paralympians Ben Popham OAM, Curtis McGrath OAM, and Shae Graham, the work aims to address this pattern by shifting attention from Paris to life beyond the games, back home in Australia.

Bupa’s partnership with the Paralympic team is part of a broader ambition to make healthcare more inclusive and accessible for Australians.

The company has been investing in accessible digital health services like Blua, developing its first Access and Inclusion Plan, and funding grassroots sports programs to enable more Australians to participate in sports.

“At Bupa, we are incredibly proud to be the Official Healthcare Partner of the Australian Paralympic Team – but equally so of our commitment to make healthcare more inclusive and accessible for our members,” said Bupda’s director of brand, Penny Ryan.

“It’s a journey we are on, and we’re on it for the long run.”

Bupa and Thinkerbell ensured an inclusive process throughout the project, from strategic planning to creative development and production. This included ambassador interviews, consultation with a strategy expert with a disability, and collaboration with inclusive production experts, Inclusively Made.

The campaign is the first commercial project to be certified through Inclusively Made’s 100-point accreditation process.

“The insight behind the work, and the quiet confidence with which it’s delivered, is sure to cut through in a time when athletic bravado is filling our screens,” said Thinkerbell national chief creative Tinker, Jim Ingram.

“We hope it inspires more Australians to think more inclusively beyond the games too.”

The campaign launched nationally across digital, social, TV, and OOH over the weekend.

The work follows the recent announcement that CHEP Network has been appointed as Bupa’s new creative agency, as the insurer unveils plans for a strategic shift in its creative approach.

The new model will see CHEP Network working alongside support agencies, including 2045, Six Black Pens, and Scooter.

As part of this transition, Bupa will end its three-and-a-half-year relationship with Thinkerbell.

See also:
CHEP Network appointed creative agency for Bupa
Scooter joins Bupa agency village following pitch, announces new hires

Credits 
Client: Bupa 
Agency: Thinkerbell 
Media: Atomic 212 
Consultants: Inclusively Made 
Director: Dani Pearce 
Production House: Revolver 
Post and online: The Editors 
Sound: Rumble 

Independent PR agency, Agent99, has relaunched its brand, introducing a new website and tagline: Smart Ideas with Impact.

The agency describes its rebrand as a reaffirmation of its commitment to ‘PR that Performs,’ combining traditional practices with digital measurement and tactics to enhance performance outcomes.

Sharon Zeev Poole, founder and director of Agent99, commented on the challenges faced by the PR industry in recent years.

“It’s no secret that the past number of years in the PR industry have been tumultuous,” she said.

“From the cost-of-living crisis, to changing consumer appetites and shifting marketing budgets, agencies have been feeling the whiplash.

“We’ve always had a no-nonsense approach to PR centred around driving client results, and exceeding KPIs. However, in today’s economy, we feel that it’s even more important to be able to not only deliver strong campaign results, but also tangibly measure and demonstrate the impact they are having on a client’s business. We want to help clients to not only stand out, but achieve their impact goals.”

To mark the relaunch, Agent99 will host a panel discussion on Thursday 12 September, in Sydney’s CBD: Innovation & Impact: Achieving Cut-Through in a Tough Economic Market.

The move comes as the agency announces the addition of two new clients to its health and wellness portfolio. Following competitive pitches, it has secured contracts with Bausch + Lomb, a supplier of contact lenses and lens care products, and Connect IVF, a Sydney-based fertility clinic.

“We’re thrilled to welcome Bausch + Lomb and Connect IVF into the Agent99 fold,” said Zeev Poole.

“The health space is a continuously growing sector that is gaining ground despite the economic slowdown. We can’t wait to dive in and create bespoke strategies that will truly move the dial for their brands.”

In addition to these new clients, Agent99 has expanded its partnership with ASICS. The agency will manage an earned media campaign for the sports performance brand focused on mental health in the workplace.

Long-term client Emma, a mattress brand, has also extended its engagement with Agent99, tasking the agency with content creation and key message development across its digital channels.

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Top Image: Sharon Zeev Poole

See also: National PR and creative agency Keep Left appoints Tiffany Simon as client partner

Following a successful series with Dean Lewis and Amy Shark, KIIS and iHeartRadio Australia, thanks to EMI Music Australia, has revealed that Keith Urban is heading back home as the next artist to take over iHeartLIVE.

The fan-curated event on Monday, 2 September in a secret Sydney location will showcase Keith Urban in an intimate setting, giving 30 fans the exclusive opportunity to hear songs from his upcoming album ‘HIGH’ before its release on September 20 – his first album in nearly four years.

Hosted by The Kyle & Jackie O Show’s ‘Intern Pete’ Deppeler, superfans will be treated to a performance of never-before-heard music and stories from Keith Urban on how the album was created and his songwriting experience in its totality.

Ahead of his iHeartLIVE event on 2 September, Keith says the album’s name ‘HIGH’ and the feeling of performing live go hand in hand. “Playing guitar, writing songs and the place where I always feel high – playing live,” says Urban. “Every night I get a chance to bring an energy and a release to people.”

In addition, Keith Urban will also be taking over The Kyle & Jackie O Show live on Tuesday, 3 September as the next ‘Kyle & Jackie O’s Songbook’ artist, performing an acoustic version of one of his global hits, along with a cover of a song of his choosing, diving deep into the story of what it means in his life and encompassing it in his own experience.

Keith Urban’s new album ‘HIGH’ is available September 2, with his new single ‘WILDSIDE’ available to stream and download now.

See also: ARN network ratings analysis: There’s more to the business than Melbourne’s KIIS 101.1

TheBird.AI has officially launched, offering brands and agencies access to a roster of AI artists and creators with a unique approach to content creation across the advertising, film, and animation industries.

The new creative platform was created in response to the exploding demand for innovative solutions in content creation. It provides a platform where brands, publishers, and creative agencies can access a diverse roster of AI creators.
 
This new service model combines traditional media expertise and offers comprehensive production services and specialised support for concept development, ideation, and production.

By Kinda Play

It has already collaborated on AI-led projects for notable brands such as TheVoice, ESPN and the ICC 2023 Cricket World Cup, demonstrating the capability to integrate seamlessly into a variety of creative workflows.

Bob Connelly, director at TheBird.AI, commented: “TheBird.AI is about expanding the horizons of what’s possible with generative AI in content creation. Our creators are blending traditional skills with advanced AI techniques to pioneer new forms of storytelling and visual expression.”

TheBird.AI’s roster features creators with a mix of traditional creative skills and expertise in generative AI.

These creators are not just using new tools, they’re actively pushing boundaries, experimenting with new production pipelines and pioneering creative formats that were previously unimaginable, allowing them to push the boundaries of content production.

By Wabii Sabii

The roster includes Cape Town-based creative director Wabii Sabii, Kinda Play (an artist merging surrealism with sophisticated visuals), Bob Connelly, AI Made Me Do This, Bunty AI (specialist in short-form content and AI-enhanced music videos) and BALLART76 (a creator exploring the intersection of basketball culture and AI-generated art).
 
“We aim to offer flexibility and collaboration to our clients, whether they need full-service production or partnership on specific aspects of a project,” added Connelly.
 
“TheBird.AI is positioned to help reimagine creative possibilities, leveraging both traditional media skills and the latest in AI technology.”

By Bob Connelly

Independent creative agency SLIK, has launched a virtual experience for Paralympics Australia to engage fans and raise funds for the organisation. 

The newly introduced virtual stadium allows fans to explore and interact with features related to the Paris Paralympics. Users can learn about Paralympians’ stories, view messages of support, watch behind-the-scenes content, browse merchandise, and observe other participants in the virtual environment.

The work builds on the previous fundraising campaign for the Tokyo 2020 Paralympics.

To ensure accessibility, SLIK collaborated with Para-athletes and consulted with usability and accessibility experts during the development process.

Paralympics Australia’s interim CEO, Cameron Murray, commented on the project: “The innovative experience brings a new level of support and engagement to fans – all while delivering essential funding for our organisation, which is vital to the sustainability of Para-sport in Australia. SLIK’s creativity, innovation and enthusiasm for the project was critical in shaping the experience.”

SLIK co-founder and head of technology Kyle Bennett added: “We’ve worked hard to raise the bar for donation campaigns, turning a one way purchase process into an engaging virtual experience. We couldn’t be more proud to be helping Paralympics Australia in their mission to transform lives through the power of sport.”

The virtual stadium is now open, and supporters can contribute by purchasing a virtual seat or corporate box, gaining access to the platform and its interactive features.

Earlier this year, Paralympics Australia launched a campaign through Publicis to rally support for the Australian Paralympic team ahead of the 2024 Paralympic Games in Paris.

The campaign was inspired by Paralympics Australia’s new brand positioning: Imagine What We Can Do.

It features athletes Chris Bond (wheelchair rugby), Paige Greco (para-cycling), Taymon Kenton-Smith (para-archery), Rowan Crothers, Katja Dedekind, and Ruby Storm, as they reflect on their triumphs and the challenges they’ve overcome.

See also: Paralympics Australia unveils ‘Imagine What We Can Do’ campaign via Publicis Worldwide

Wednesday 28 August 2024: VOZ Total TV Ratings Overnight Top 30 – Programs ranked on reach

Total People TV Ratings

Nine’s The Block recorded a total TV national reach of 1,857,000, a total TV national audience of 910,000, and a BVOD audience of 145,000.

Nine’s 9News recorded a total TV national reach of 1,938,000, a total TV national audience of 1,187,000, and a BVOD audience of 101,000.

Seven’s The 1% Club recorded a total TV national reach of 1,484,000, a total TV national audience of 856,000, and a BVOD audience of 42,000.

Also on Seven, Seven News recorded a total TV national reach of 2,141,000, a total TV national audience of 1,312,000, and a BVOD audience of 69,000.

10’s airing of Thank God You’re Here recorded a total TV national reach of 1,160,000, a total TV national audience of 590,000, and a BVOD audience of 33,000.

People 25-54

Nine’s The Block:
• Total TV nation reach: 710,000
• National Audience: 405,000
• BVOD Audience: 90,000

10’s Thank God You’re Here:
• Total TV nation reach: 502,000
• National Audience: 277,000 
• BVOD Audience: 21,000

Seven’s The Front Bar:
• Total TV nation reach: 390,000
• National Audience: 194,000
• BVOD Audience: 15,000

Seven’s Home & Away:
• Total TV nation reach: 437,000
• National Audience: 285,000
• BVOD Audience: 71,000

People 16-39

Nine’s The Block:
• Total TV nation reach: 353,000
• National Audience: 209,000
• BVOD Audience: 54,000

10’s Thank God You’re Here:
• Total TV nation reach: 244,000
• National Audience: 144,000 
• BVOD Audience: 12,000

Seven’s The Front Bar:
• Total TV nation reach: 156,000
• National Audience: 73,000
• BVOD Audience: 8,000

Seven’s Home & Away:
• Total TV nation reach: 200,000
• National Audience: 128,000
• BVOD Audience: 43,000

Grocery Shoppers 18+ 

Nine’s The Block:
• Total TV nation reach: 1,443,000
• National Audience: 719,000
• BVOD Audience: 116,000

10’s Thank God You’re Here:
• Total TV nation reach: 885,000
• National Audience: 442,000 
• BVOD Audience: 27,000

Seven’s The Front Bar:
• Total TV nation reach: 1,002,000
• National Audience: 465,000
• BVOD Audience: 22,000

Seven’s Home & Away:
• Total TV nation reach: 1,070,000
• National Audience: 701,000
• BVOD Audience: 101,000

Data © OzTAM and Regional TAM 2024. Not to be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without prior written consent of OzTAM and Regional TAM.