Seven’s daily shows Sunrise and The Morning Show have a ratings record that would be the envy of the TV world. As the month of August comes to an end, Seven is able to confirm that both programs have again won the TV survey year.

Audience leadership

Sunrise has now been the #1 breakfast TV program for 17 consecutive years. The Morning Show has been #1 for every year since launch 17 years ago.

Seven reports Sunrise reaches more than 4m viewers nationally, with Weekend Sunrise reaching 3.1m and the weekday The Morning Show reaching 3.2m.

This year, Sunrise is #1 across the combined capital cities, leading breakfast viewing in New South Wales, South Australia, Queensland, Western Australia and Tasmania; and is #1 across regional Australia. The national BVOD audience has increased 46% so far in 2024.

In the capital cities, Sunrise has a commanding 43.2% commercial audience share, 2.4 points bigger than its closest rival. Its audience share in regional markets is 48.4%, or 15.2 points bigger.

The traffic is not all one-way for Seven. Nine shared with Mediaweek recently its Today show data for the first seven months of the year showing Nine breakfast growing its audience nationally and across combined metro markets. There was growth also for the Melbourne and Sydney Today audiences year-on-year.

The Seven products seem to have never been more popular. Sunrise could have been battered during Paris 2024. While Nine’s Today show led for the duration of the Olympic Games, Seven Network director of morning television Sarah Stinson told Mediaweek they didn’t actually lose audience during that fortnight. The Olympic halo didn’t last long at Nine either she noted. “Last week Sunrise had its biggest winning margin of the year over Today.”

Driving the show are hosts Natalie Barr and Matt Shirvington, with Edwina Bartholomew, Sam Mac and Mark Beretta.

As sister program The Morning Show, things are going well too. Co-host Larry Emdur has just won the TV Week Gold Logie. He and his co-host Kylie Gillies refer to their lead-in program as the warm-up for their ratings winning two-and-half-hours on air.

Stinson has just started her 20th year at Seven after joining Today Tonight as a producer in 2005.

The Gold Logie winner

“It was like a win for the whole industry,” Stinson said of the Larry Emdur Gold Logie.

“Larry has worked on everything and with everyone for all the networks. I feel like the industry really needed that win as well. It celebrated TV.

“It celebrated what everyone does best, the vaudeville, the breaking news, the entertainment. We were all laughing with him. It was like an obituary…but without having to die! We celebrated his best moments.”

The Morning Show’s Larry Emdure and Kylie Gillies.
Top image: Sunrise’s Natalie Barr and Matt Shirvington

Constantly refreshing

Getting a gig on Seven’s morning television shows is hard. Although Sunrise has lost Kochie and Sam Armytage in recent years, there’s been limited opportunities for newcomers.

The exceptions have included Sunrise co-host Matt Shirvington and reporter Katie Brown. And Shirvington’s dog Murphy too of course. A regular Friday visitor, Murphy also turned up on International Dog Day this week.

Stinson explained she and the team are always looking to refresh things. “You have to evolve things. Doing the same thing day in and day out is a fast road to failure. I always say you’ve got to fix problems before they become an emergency.”

The Morning Show has had consistency with its hosts. Larry and Kylie have been there since it started.

But the format has evolved. “We used to get away with doing an eight-minute or nine-minute segment. Now they’re a lot shorter,” explained Stinson.

“We cram in a whole lot more for people who choose to spend time with us. We want to make sure that they’re getting as much value as they can in a very short amount of time.”

Seven Network director of morning television Sarah Stinson

Seven’s morning TV leadership team

Running a team filling up to six hours of TV across seven days a week needs a talented team. He is Seven’s morning TV leaders under Sarah Stinson.

Chloe Flynn: “Chloe is executive producer of The Morning Show. We’ve worked together for over 15 years. She’s an outstanding executive. She’s creative. She’s driven. She’s a compassionate leader. She is brilliant. She’s one of the absolute best in the business.”

Sean Power: A morning TV champion who’s recently been poached for 7News later in the day. “We came over and started at Sunrise together. His leadership style…so selfless his approach. It’s very much about the team. It’s very much about the content. You don’t really hear much about him. He’s got all those leadership qualities that are so vital for success. He’s compassionate and he’s curious.”

Jake Lyle: “Jake has started as executive producer. Jake is one of the brightest, younger talents. He hasn’t worked in broadcast as long as some of the dinosaur veterans. But he’s great. He’s so focused. He has a great pedigree. He started with Ben Fordham in radio. Having been trained with him, he’s definitely well ahead of the game. He had a stint at the Today show and then he was with us in a senior producer role. He’s doing great things.”

Holly Fallon: “Holly is the executive producer of Weekend Sunrise. She’s brilliant. Dedicated and passionate. We always talk about our team as PLU, people like us. I don’t hire, I cast. It’s important the kind of person someone is. I look for similar qualities, but different skills. To be on a leadership team here you’ve got to be passionate.”

Having a team like this means Stinson has the luxury of arriving at work about 6.30am on weekdays. Except for Friday when she’s on board for the 5.30am start.

Moving from Martin Place to Inner West

The people at Seven’s Martin Place news HQ might have been apprehensive about the move out of the CBD. Stinson explained how things started to change there some time ago.

“Martin Place changed significantly after the Lindt Cafe siege. We used to have so many people around the windows. After that though bollards went up around the windows restricting access.

“There was also the building of the new metro station. There was a lot of scaffolding and construction. There wasn’t as much foot traffic. And then there was Covid.”

All the team enjoy what the new studios offer. “Everything works, and we have much more space.”

See also: Sunrise officially makes the move to Seven’s new newsrooms and studios in South Eveleigh

Sunrise reporting team

Despite cost pressures on staff members right across all media companies, Sunrise is still able to maintain a team of metro reporters around Australia. That team is Liam Tapper – Sydney Reporter, Teegan Dolling – Melbourne, Andrew McCormack – Melbourne, Georgia Chumbley – Brisbane, Georgia Costi – Brisbane/Gold Coast and Hayden Nelson – Adelaide.

If big stories break around breakfast Sunrise can supplement the team with reporters from 7News.

The reporters need to be early birds too. Live and on location is important. And they need to be in place before 5am for crosses to Seven’s Sunrise 5am News bulletin.

“We have two million active customers, and they’re looking for more than just discounts. They’re looking for community orientation,” Joanna Robinson, CMO of The Iconic, told Mediaweek.

After her presentation at the ADMA Global Forum on navigating Gen Y and Gen Z through the power of building predictions, Robinson revealed the online retailer’s plans to launch its own loyalty program.

While the program’s name has yet to be unveiled, Robinson said the move has “been a long time coming” for The Iconic.

“(Customers) want to be rewarded, surprised and delighted in new ways. They want to be recognised for their loyalty.”

Robinson said she wanted to create a system that shows its loyal customers they are valued and important with money can’t buy experiences, early entry to sales or charitable partnerships.

“We’re about to launch a pilot, and we’re inviting a number of our customers across our four different tiers. We are going to spend quite a bit of time unpacking what she wants, what motivates her, what benefits, and what she wants the loyalty program to look like.

“Our point of difference is we’re going to use our customers to design the ultimate loyalty program.”

“We generally find it’s 70/30 split”

Convenience, brand width and fast delivery are among the pillars of The Iconic, particularly with its women consumers.

Research from NielsenIQ earlier this year found that women control an estimated $31.8 trillion of worldwide spending. The study noted that this number will continue to grow over the next five years, with women worldwide predicted to control 75% of discretionary spending.

The data also found that when shopping online, women do thorough research through online comparisons, reviews and detailed product information before purchasing.

Robinson shared that while women continue to be a “very compelling target” for The Iconic, there has been a growing shift toward men who want to “buy for themselves and lean into what fashion means to them.”

“We have a pretty good proportion of men who buy items from our men’s and sports categories because we have a cross-section.

“We generally find it’s 70/30 split. There are some men addicted to The Iconic like we are, but then a lot of the male purchases come from women. She will buy for her partner or husband or her kid.”

Dentsu Creative for The Iconic

“I love briefing agencies with ‘let’s blow shit up'”

Earlier this year, The Iconic launched its new brand platform, ‘Got You Looking’, with Dentsu Creative that threads across paid media, cx, e-commerce and app touchpoints.

The creative has been crafted to draw attention, encouraging viewers to double-take the image. 

Robinson said: “We’ve always had really good agency partners. It starts with good people. At the end of the day, you meet these people, get along, and think the same way.

“I love briefing agencies with ‘let’s blow shit up’, which I think they like about a client. I’ve been working in brands and categories where you have license to do that. Dentsu have been amazing.”

Robinson said she inherited working with Dentsu Creative from the previous CMO, Dean Chadwick. While Robinson said she would have gone with another agency, she found working with them a “beneficial relationship.”

“We’re just about to roll out the next phase in the middle of September. It’ll be ‘Got You Looking’ as a brand platform, not just a campaign, and we’ll see further iterations.”

What’s next in store for The Iconic

In addition to the loyalty program, The Iconic is set to launch phase two of its campaign work with creative agency partner Dentsu Creative.

“We’re repurposing some of the beautiful creative because it has not worn out yet. But we did shoot some more.”

Robinson noted that the brand will be pushing its exclusive brands, such as AERE, Atmos&Here and Dazie. She said: “That means not only our private label brands but also the international brands you can only get at The Iconic.”

“So, you’ll see more disruptive, beautiful creative that’s about elevating our fashion credentials and introducing people to The Iconic and what it stands for, as well as to its categories,” she added.

Robinson also shared that changes to customer service are also on the cards for The Iconic.

“There was so much narrative today about customer service being the voice of the customer. So, how do we take some insights from customers talking to us daily on every channel, particularly the unhappy customers? Rather than ignoring them, how can you convert a customer who is unhappy about your brand or customer proposition?

“Then they’re the golden nuggets that you can lean into and target. We’re going to be doing a lot more around customer service and how we embed that and the insights behind that across the organisation, not just customer service being a bolt-on to the side of the business,” Robinson added.

–

Top image: Joanna Robinson

Seven has signed Australian football media’s most quoted voice, Port Adelaide great, Kane Cornes. He will join Seven’s AFL coverage in 2025.

The potential trade of Melbourne’s Christian Petracca is being touted as one of the biggest player trades ever. The move of Cornes from Nine to Seven is one of the biggest sports media trades for some time. It is probably on the same level as Gerard Whateley leaving the ABC for SEN in 2018.

A 300 gamer, premiership player and four-time Port Adelaide best and fairest winner, Cornes will join the 7AFL team for season 2025 and beyond.

News shows for Cornes

Seven has said he will provide live expert commentary on screen for the first time, as well as delivering opinion and analysis throughout the week across multiple programs. Cornes this morning said he’s looking forward to working on Seven’s Thursday night footy. He hinted he will also be part of a new panel show coming to Seven. There could also be a column for 7News.com.au plus a new podcast too.

Footy fans can also expect to see Cornes on screen frequently across the week, when he lends his voice to the biggest and most controversial AFL news and issues on 7NEWS.

Ahead of his arrival at Seven, Kane Cornes said: “I’m thrilled to join the Seven Network in 2025 and beyond. I have immense confidence in the network’s leadership and the exciting direction of 7AFL’s cutting-edge broadcast.

“The chance to work on the biggest games in free-to-air coverage and share my insights across 7NEWS and throughout the week is an incredible opportunity.

“Seven is the true home of the AFL, and next season promises to be the most exciting one yet and I’m looking forward to being a part it,” he said.

The new signing is the biggest move at Seven sport with new leadership following the recent departure of former head of sport Lewis Martin.

Kane Cornes

Seven sports team that dropped the bomb

New Seven Network director of sport, Chris Jones, said: “Kane is an agenda setter who backs up his opinion with an unrivalled work ethic and passion for the game.

“Kane’s demonstrated history of sharing his hard-hitting opinions with footy fans, paired with his signature candid commentary will take Seven’s AFL coverage to a new level in 2025.

“In a massive year of growth for Seven, the 2025 season will also see the introduction of digital rights, meaning footy fans all over Australia will be able to stream every round of the footy live and free on 7plus for the first time,” he said.

“As we embark on an epic run home to the 2024 AFL Grand Final – broadcast live and free on Seven and 7plus – we have our eyes set firmly on the future and we cannot wait to share more of our plans with all Australians very soon.”

See also: Seven West Media redundancies – Three of network’s top executives exit

Seven’s director of news and current affairs and Seven West Media editor-in-chief, Anthony De Ceglie, added: “Kane is the number one voice in footy. He’s either creating the news or presenting the smartest take possible on issues.

“We cannot wait to welcome Kane into the Seven family and look forward to hearing his sharp insights regularly on 7NEWS throughout the year.”

Seven’s head of AFL and sport innovation Gary O’Keeffe said: “With an already talent-stacked group of experts and world-class match callers, Kane’s arrival will further bolster Seven’s unbeatable AFL coverage and we couldn’t be more excited.

“Alongside a group of the most trusted voices in the game, led by Brian Taylor, James Brayshaw, Abbey Holmes, Matthew Richardson Luke Hodge and Dale Thomas, Kane will bring an extra edge to Seven’s AFL broadcast that cannot be replicated. It’s going to be massive.”

Cornes to stay with SEN for radio work

Speaking to Garry and Tim on SEN 1116 today, Cornes confirmed he will be staying with SEN. Among his work for SEN, Cornes co-hosts the Melbourne breakfast show with David King. Garry Lyon and Tim Watson asked Cornes about other TV shows on the network. He said he definitely would not do Dancing with the Stars, but he would be keen to do SAS Australia if Seven brings it back.

SEN chief executive Craig Hutchison indicated to his Melbourne breakfast hosts he may have to fine tune some parts of Cornes’ contract with the radio network.

Cornes told SEN breakfast it was a hard decision to leave Nine. “They have been amazing and it was a great place to work.” Kornes was part of Nine’s Sunday Footy Show and Footy Classified.

GFK Radio Ratings Survey 5, 2024

Sydney

2GB and KIIS lead, Ben Fordham only big mover, most other breakfast flat

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Melbourne

3AW and smoothfm lead, Ross & Russ up, Christian down, K&J steady

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Brisbane

B105 on top despite the biggest point drop

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Adelaide

Triple M keeps the crown as Mix102.3 rises

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Perth

Nova93.7 take #1 but followed closely by 96FM, rising 0.7

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See also: Radio Ratings 2024, Survey 4: Highlights + Full Results

Sydney Radio Ratings

GfK Survey 5 2024

Radio ratings survey period: Sun May 19 to Sat Jun 22 and Sun Jul 7 to Sat Aug 10

Biggest movers
UP: KIIS 106.5 +1.2
DOWN: 2GB -0.7

2GB 13.3% (14.0%)
Cume: 709,000 (-41,000)
2023 results Best (Worst)
Best 10+ 14.3% (11.0%)
Best Breakfast 18.1% (14.0%)

Ben Fordham and Ray Hadley continue to lead the way. Fordham’s breakfast share dipped 1.4 to 15.6% but he remains clear breakfast leader and still ahead of KIIS breakfast. Ray Hadley’s share slipped 0.7 to 15.7% and he is the clear timeslot winner still.

KIIS 1065 10.9% (9.7%)
Cume: 1,233,000 (+35,000)
2023 results Best (Worst)
Best 10+ 13.0% (10.0%)
Best Breakfast 17.9% (13.9%)

Station share climbed back into double figures. Kyle and Jackie O in breakfast and Will and Woody had modest increases. But there was big movement in morning (+2.9 to 12.0%) and afternoon (+2.2 to 10.5%).

As ARN chief Ciaran Davis shared here last week, there’s certainly been no instruction to breakfast to cut the frank discussions around sex. Kyle and Jackie had a guest early today that made it sound like the censors had a day off! And the Sydney audience is loving it.

KIIS lost share 18-24, but remained #1 in the demo. It grew share significantly 18-14, and 25-39, strengthening its leadership in both.

WSFM 9.4% (9.0%)
Cume: 886,000 (-65,000)
2023 results Best (Worst)
Best 10+ 9.4% (7.6%)
Best Breakfast 10.2% (7.7%)

WSFM has moved into third place overall and #2 FM station. Jonesy and Amanda pushed breakfast share higher to 9.3%, just short of their best in 2023. Biggest move at the station was evening which lifted 2.5 to 7.1%.

WSFM strengthened share 40-54 and remains overall leader 55-64.

smoothfm 95.3 9.3% (9.8%)
Cume: 1,244,000 (-43,000)
2023 results Best (Worst)
Best 10+ 11.4% (9.1%)
Best Breakfast 8.3% (6.5%)

Although share only dipped 0.1, the station has seen both KIIS and WSFM move ahead of it. smoothfm continues to boast the biggest cume audience in Sydney though. Breakfast with Bogart Torelli was steady on 7.9%. Share dipped narrowly in all demos over 25.

Nova 96.9 7.0% (5.9%)
Cume: 1,206,000 (+64,000)
2023 results Best (Worst)
Best 10+ 7.7% (6.4%)
Best Breakfast 7.3% (6.3%)

Cume has jumped over 100,000 in the last two surveys.

Breakfast with Fitzy, Wippa and Kate Ritchie was steady on 6.7%. Growth at the station came from morning, afternoon and drive which were all up over 1.0.

Nova is strongest with listeners 18-24 and 25-39 with share growing in both demos.

104.1 2Day FM 4.9% (4.4%)
Cume: 772,000 (-86,000)
2023 results Best (Worst)
Best 10+ 5.8% (4.7%)
Best Breakfast 5.4% (4.0%)

2Day has lifted from #6 FM to #5. Cume audience has continued to fall away though, with a dip of over 160,000 in last two surveys.

Breakfast managed to lift, but it is still ranked six of six FM licences with a share of 4.2%.

104.9 Triple M 4.7% (5.3%)
Cume: 638,000 (-68,000)
2023 results Best (Worst)
Best 10+ 6.1% (5.0%)
Best Breakfast 5.8% (4.6%)

Like its SCA counterpart, cume audience continues to tumble. Down over 100,000 in last two surveys.

Breakfast with Mick and MG is hovering still around 5.0%. Station low is 3.9% in morning with a high of 5.7% in drive.

2UE 954 3.8% (3.7%)
Cume: 260,000 (+52,000)
2023 results Best (Worst)
Best 10+ 4.5% (3.3%)
Best Breakfast 2.9% (1.7%)

Breakfast with Trevor Sinclair was up 0.3 to 2.6%. Rest of the day is not brilliant with the only other dayparts over 1% being drive and weekends.

SEN 1170 2.6% (2.7%)
Cume: 138,000 (+7,000)
2023 results Best (Worst)
Best 10+ 0.7% (0.4%)
Best Breakfast 0.8% (0.2%)

Station share was steady. Vossy and Brandy continue to build in breakfast with share up 0.2 to 2.6%. Morning and drive were up, with Joel and Fletch the new station leaders with a drive share of 3.7%.

Sky Sports Radio 1.3% (1.2%)
Cume: 182,000 (+28,000)
2023 results Best (Worst)
Best 10+ 1.7% (1.2%)
Best Breakfast 2.3% (1.2%)

The smallest possible rise for station share. Breakfast did a lot better though, up 0.3 to 2.6%. Cume climbed too.

See more radio ratings here.

Brisbane Radio Ratings
GfK Survey 5 2024
Survey Period: Sun May 19 to Sat Jun 22 & Sun Jul 7 to Sat Aug 10.

UP: 4BH +1.4
DOWN: B105 -1.1

B105 13.3% (14.4%)
Cume: 626,000 (-30,000)
2023 results Best (Worst)
Best 10+ 12.8% (11.1%)
Best Breakfast 14.3% (11.7%)

B105 has stayed at the top of the market despite dropping 1.1 points for a share of 13.3%.

Remaining stagnant, the breakfast show of Stav, Abby and Matt has maintained the top spot in the daypart with a 15% share.

In Drive, Carrie Bickmore and Tommy Little have dropped 0.2 points for a share of 17.5%.

Nova 106.9 11.3% (11.2%)
Cume: 657,000 (-34,000)
2023 results Best (Worst)
Best 10+ 12.7% (11.6%)
Best Breakfast 14.1% (12.1%)

A lift of 0.1 points has seen Nova move to second in the market with an 11.3% share.

The breakfast team of Ash, Luttsy and Susie O’Neill has lifted 0.8 points, bringing them to a share of 12.5%.

The drive slot has dropped 0.9 points with the national team of Ricki-Lee, Tim and Joel finishing with 13.3%. This puts the show at number two in the daypart.

104.5 Triple M 10.7% (11.5%)
Cume: 506,000 (-3,000)
2023 results Best (Worst)
Best 10+ 13.3% (9.5%)
Best Breakfast 13.2% (9.2%)

Dropping 0.8 points, Triple M has recorded a 10.7% share.

The Big Breakfast with Margaux, Marto, and Dan Anstey dropped 1.3 points and recorded a total share of 10.8%. The drive show, The Rush Hour with Liesel, Liam and Dobbo was down 1.2 points for a 11% share.

4BH 10.3% (8.9%)
Cume: 239,000 (+17,000)
2023 results Best (Worst)
Best 10+ 9.8% (7.9%)
Best Breakfast 8.2% (6.6%)

4BH is up 1.4 points for 10.3%. In this survey, breakfast with Bob Gallagher rose to a 9.6% share.

The station has maintained its top spot in the 65+ demo. 4BH has regained the 55-64 demo where it has a 17.6% share – up 4 points.

KIIS 97.3FM 9.7% (9.8%)
Cume: 519,000 (-4,000)
2023 results Best (Worst)
Best 10+ 11.8% (9.7%)
Best Breakfast 11.5% (9.5%)

Dropping 0.1 points, KIIS has recorded a share of 9.7%. 

In breakfast, Robin and Kip have dropped 0 points to record a 10.7% share. In drive, Will and Woody have dropped 0.5 points for a total of 8.4%.

4BC 4.6% (5.5%)
Cume: 153,000 (-17,000)
2023 results Best (Worst)
Best 10+ 8.4% (6.2%)
Best Breakfast 9.0% (6.4%)

4BC has dipped 0.9 points in this survey for a share of 4.6%. Breakfast with Laurel, Gary and Mark has slid 0.5 points for a share of 4.3%.

In Drive, Peter Gleeson’s show is down 0.5 points for a 3.7% share.

SENQ 1% (1.3%)
Cume: 47,000 (+2,000)
2023 results Best (Worst)
Best 10+ 1.1% (0.3%)
Best Breakfast 1.4% (0.2%)

Survey five has seen SENQ drop 0.3 points for a 1% share. Cume has lifted 2,000, up to 47,000. Breakfast with Pat and Heals is down 0.6 points for a share of 1.8%.

Brisbane Radio Ratings:

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The Australian Communications and Media Authority (ACMA) has found that streaming service 10 Play, operated by Network Ten, breached gambling advertising rules by airing gambling ads outside permitted hours during two live-streamed sports events.

The industry watchdog‘s investigation followed complaints from a viewer about two specific live streams on 14 October 2023: the A-League Women’s Central Coast Mariners vs. Newcastle Jets match and a Socceroos friendly match against England.

Under current regulations, gambling ads are not allowed during live sports events between 5am and 8:30pm, including in the five minutes before and after the event. The international match was streamed early in the morning, while the Women’s A-League match was in the afternoon, both falling within the restricted period.

“These rules are in place to minimise potential harm caused by gambling promotional content,” said ACMA authority member, Carolyn Lidgerwood.

“Streaming services are expected to have systems in place to provide their ads in line with the law.”

Following its findings, the ACMA issued a formal warning to Network Ten for the breach.

Lidgerwood noted this was the first time Ten had violated the rules around gambling advertising in live sports and that the company had cooperated throughout the investigation.

Network Ten attributed the breach to an error in a manual coding process and has since upgraded its processes to include more automation in the scheduling of gambling advertisements.

The ACMA has indicated it may take further enforcement action if there are any future breaches of gambling advertising rules by Ten.

This incident comes on the heels of a similar finding against Kayo, the sports streaming service provided by Foxtel’s Hubbl, which was also found to have breached gambling advertising rules during live sports events outside of permitted times.

The ACMA’s investigation into Hubbl was prompted by complaints about sporting events streamed on Kayo in June.

These actions come down amid a broader push for stricter gambling advertising regulations in Australia.

Recently, Tabcorp became the first wagering company to support a proposed gambling ad ban as the government considers finalising its proposal.

In its submission to a parliamentary review, Tabcorp suggested betting ads should only be shown in places where “people go to gamble, including pubs, clubs, or racetracks or on exclusive platforms dedicated to gambling events such as Sky Racing TV and radio.” 

The submission suggested over half of Australians believe there is too much gambling advertising.

See also: Betting giant Tabcorp backs proposed gambling ad ban

Michael Brooks has been announced as general manager for Australia and New Zealand at Warner Bros. Discovery [WBD], in addition to his existing role of managing director, Warner Bros International Television Production Australia [WBITVP].

Juliet Peterson (VP, head of networks ANZ) and Andrew Bromell (VP, Consumer Products ANZ) will now report to Brooks, while retaining their respective positions. WBITVP New Zealand remains within its current reporting structure, reporting into WBITVP headquarters in London, and is not part of Brooks’ expanded remit.

The former senior vice president & head of networks Warner Bros Discovery Australia, New Zealand & Japan, Glen Kyne, left the company several months ago. Mediaweek met Kyne in Auckland just two weeks ago where he is now co-hosting the popular New Zealand media podcast The Fold with The Spinoff founder Duncan Grieve.

See also: Warner Bros Discovery ANZ leadership shakeup: Glen Kyne out, Juliet Peterson in

Glen Kyne and Juliet Peterson

Michael Brooks has been with Warner Bros. Discovery since 2016. In this newly expanded role, he will oversee all non-theatrical businesses locally, comprising networks and streaming, content licensing and home entertainment, consumer products and games, as well as WBITVP Australia. Brooks will report into Singapore-based James Gibbons, resident, APAC and Europe-based Ronald Goes, president, WBITVP.

James Gibbons and Michael Brooks comment

“ANZ is a key market in the region with strong assets and clear opportunities for growth,” said Gibbons. “Michael is a seasoned leader with strong understanding of the local industry, and global expertise across several business verticals. Together with our local heads, I have every confidence that our ANZ business is set up to drive optimum value.”

“It’s a time of immense opportunity as we continue to evolve with our rapidly changing industry,” said Brooks. “We have fantastic initiatives on the horizon across all of our business units and the more closely we are aligned, the stronger we’ll perform. I’m excited to get stuck into this new role and work with the leadership team to leverage our world-class brands and drive growth, innovation and exceptional results for our audiences and partners.”

Michael Brooks

Brooks is based in WBD’s Sydney office. Prior to joining WBD, he spent more than 10 years in the United States, including leadership positions at BBC Studios and Endemol Shine North America. His newly expanded role of general manager, Warner Bros. Discovery Australia and New Zealand and managing director, Warner Bros. International Television Production Australia is effective immediately.

See also: Warner Bros. Discovery on local production plans and possible Max launch date

MFA has named the finalists for the 2024 NGEN Award finalists following a series of impressive live presentations to judges last week.

This year’s finalists include Initiative’s Jasmyn Dawkins, Cassandra Deegan and Charlotte Israili from Match & Wood, NewsCorp’s Marcus Billingham-Yuen and Angelina Das, and Caitlin Watters and Kate Brown from UM.

The NGEN Award gives media professionals with less than five years’ experience the opportunity to create positive impact, and showcase their skills and develop their capabilities, by responding to a real brief to solve a charity client communication challenge.

This year’s charity is Dress for Success NSW & ACT, and the campaign aimed to increase client numbers across all of the organisation’s services. Through its signature styling service and career support offerings, Dress for Success aims to help women overcome bias and discrimination when entering or re-entering the workforce.

For the first time this year, the top-scoring NGEN entrants were invited to present to a panel of judges in Sydney and Melbourne within four hours of being informed they had made it to the judging round, gaining valuable experience in presenting and responding to a tight deadline.

“As always, the NGEN Award cemented for me that the future of our industry is in great hands,” Melanie Aslanidis, head of NGEN. “The NGENers who presented on NGEN Award Day demonstrated astute strategic thinking, bold creativity, confident storytelling skills and passion for living up to our industry’s We Are The Changers purpose. We’re excited to watch you supercharge your careers through the NGEN Award and the NGEN program.”

Samantha Lee, marketing, communications and digital manager at Dress for Success NSW & ACT, added: “The presentations were truly inspiring, showcasing the creativity and strategic thinking of the NGEN finalists. The NGEN Award has highlighted our mission and amplifies our efforts to empower women to a brighter, more independent future.”
 
The winners will be announced at the 25^th MFA Awards on 19 September at White Bay Cruise Terminal, Sydney.
 
Winning NGEN Award entries have gone on to become actual campaigns, such as 2022 winners Ben Breden and Olivia Coxon from Initiative, who turned their entry into a fundraising campaign for youth mental health charity batyr – in a perfect demonstration of the media agency industry’s We Are The Changers purpose – with the help of 19 media partners and $1.3 million in donated media.
 
The 2024 MFA Awards sponsors are:
 
Grand Prix Sponsor: Seven Network
Platinum Sponsors: Meta, Outdoor Media Association, SBS
Gold Sponsors: Ad Standards, Cartology, Foxtel Media, News Corp, Nine, OzTAM, YouTube
Silver Sponsors: Commercial Radio & Audio, LinkedIn
 
See also: MFA EX announces Inspiration X session speakers

Dan Beaumont, former director and partner at The Royals, has launched a new independent creative advisory firm, GAME.

Beaumont spent a decade with the independent creative agency before his departure was announced in July. At that time, he hinted at a “new project.” The Royals confirmed to Mediaweek that Beaumont’s responsibilities are now being managed by co-managing partner Andrew Siwka.

GAME enters the marketing and communications landscape with a focus on building and transforming brands. The firm aims to help businesses invent, reposition, revitalise, or resurrect their brands to positively impact performance.

According to Beaumont, GAME’s approach rejects traditional agency models in favour of “radical collaboration,” which involves working closely with independent talent to offer a full suite of services.

The new advisory is designed to address current client demands, including tighter budgets, a shift toward project-based work, and a growing trend toward in-house capabilities. Despite these challenges, Beaumont believes there remains a need for high-quality creative ideas that can provide businesses with a competitive edge.

Dan Beaumont, founder and managing director of GAME

“GAME’s philosophy is simple – we help brands play to win,” said Beaumont

“GAME doesn’t have a brand line, but if it did, this would be it. Playing to win is a far more successful approach than trying not to lose. Our aim is to assist marketers and business leaders to build brands with conviction.”

Discussing the power of brand building, Beaumont stated: “the strongest brands in any category have a positive energy, they believe in something and stand firm on it. Strong brands also know their voice and use it powerfully, building momentum for an organisation. It’s doing the right things really well, over and over. That’s playing to win.”

Describing GAME’s working model, Beaumont portrayed the firm as an advisory “that is constantly thinking creatively about everything it does, to add value to the way clients approach their business and category. When you combine our type of radical collaboration with ambitious clients you get a really exciting partnership.”

He continued: “I hope working with GAME will be professionally satisfying, personally fulfilling, and build the lives of everyone who works with us.”

See also: Dan Beaumont departs The Royals after ten years

Creative agency 72andSunny has enlisted former West Coast Eagles player Nic Naitanui for its latest campaign to launch Google’s Pixel 9 smartphone series in Australia. The campaign will air during the 2024 AFL Men’s Finals and AFLW season.

The TVC, directed by Spencer Susser, focuses on Google Pixel’s ‘Circle To Search’ feature, showcasing how the Pixel’s AI technology can inspire creativity in everyday moments.

The ad is set to Baker Boy’s new single KING, marking the second collaboration between 72andSunny, Google, and Baker Boy.

The first, Google’s Helping You Help Others campaign, won the inaugural ARIA Award for ‘Best Use of an Australian Recording in an Advertisement’ last year.

“As a proud partner of the AFL for the last seven years, we couldn’t think of a better context in which to showcase all of the magic that’s possible when Australians have access to the best of Google’s AI in the palm of their hand,” said Emma Dodd, head of devices and services marketing at Google AUNZ.

Ross Berthinussen, president of 72andSunny ANZ, added: “Google’s partnership with the AFL offered us an opportunity to bring to life the cutting edge innovation of Pixel AI in a context Australians care about.

“Athletes are a point of inspiration to Aussies in every aspect of their lives, from what they wear, how they style themselves, to the products they use – Nic Nat was the perfect choice to help launch the stylish new Google Pixel 9 and demonstrate the magic of Pixel AI.”

Nic Naitanui

The film will run across TV and BVOD, supported by a broader integrated marketing campaign for the Google Pixel 9, 9 Pro, 9 Pro XL, and 9 Pro Fold across various media channels.

This campaign follows 72andSunny’s earlier work this year with Tennis Australia, marking Google’s entry into the Australian Open as the Official Smartphone and Official Camera of the Grand Slam.

The campaign, which launched the Pixel 8, was a joint effort between Google, 72andSunny, PHD, and MFG.

See also: Google Pixel joins forces with 72andSunny as official Smartphone and Camera partner for Australian Open

Credits:
Client: Google Australia
Creative: 72andSunny
Media: Media Futures Group / EssenceMediacom
Director: Spencer Susser
DOP: Stefan Duscio
Executive Producer Collider: Tom Slater
Production Company: Collider
Offline edit: ARC EDIT
Post production: ARC EDIT / White Chocolate
Sound Studio: MassiveMusic

–

Top Image: Nic Naitanui 

QBE Insurance and the Sydney Swans have launched an out-of-home brand campaign that celebrates their 38-year strong partnership.

As the Swans challenge for their first premiership since 2012, QBE’s campaign will seek to rally Sydney siders behind them.

The hero visual in the OOH ads features player Isaac Heeney celebrating on the field at the Sydney Cricket Ground, with QBE’s branding displayed in the background.

The campaign also wraps Sydney’s trams in QBE’s signature cyan, while inside the carriages, there are posters with a creative twist on the typical tram line map, where each stop represents a pivotal game in the Swans’ journey to the finals this year.

David Hirsch, general manager of marketing, QBE Australia Pacific, said: “This campaign is about more than just celebrating a successful season; it’s about honouring the resilience and passion that the Swans and their fans have shown over the years. We’re proud to have been part of this journey and look forward to what’s next.”

The QBE and Swans campaign comes as The Core Agency also launched a new integrated campaign for Just Better Care this month.
 
The creative agency’s campaign for the in-home aged care and disability support services provider features 15-second vignettes highlights how the provider offers individual services to every customer.
 
“Our latest campaign authentically demonstrates the individuality in which Just Better Care empowers its customers,” Jon Skinner, co-founder and creative partner at The Core Agency, said.
 
“It’s great to show older Australians and people living with disability continuing to be active with their hobbies and passions all whilst remaining engaged in their communities.”
 
Alison Chandler, chief executive officer of Just Better Care Australia, added: “One brand value that has remained consistent in our 19 years of operation is that the customer always comes first, and that each person has choice and control over their services, this campaign only serves to reinforce and celebrate this benefit for all our customers.”
 
See also: The Core Agency launches new campaign for Just Better Care

oOh!media has launched a double-sided large format digital billboard in one of Adelaide’s busiest commuting corridors.

The new digital site at Gepps Cross, part of oOh!’s Signature Series, is positioned at a critical intersection in Northern Adelaide, providing a high-dwell environment with maximum visibility for brand fame.

Gepps Cross is a five-way intersection that includes Grand Junction Road (east/west), Main North Road (south/north-east), and Port Wakefield Road (north).

It is a pivotal junction for highways from Adelaide to Western Australia, the Northern Territory, and New South Wales. South Australia’s largest homemaker centre, the Gepps X Home HQ, is also close to the busy crossroads.

The landmark Gepps Cross large-format digital site joins two other major new Out of Home builds oOh! launched in Adelaide this year, including Mile End on South Road and Campbelltown on Lower North East Road.

These three new locations further extend oOh!’s footprint and capability to deliver impactful advertising solutions across key commuter routes in Adelaide.

Complementing oOh!’s new out of home investment in Adelaide is the installation of 60 new digital panels across the City of Adelaide Street furniture network. This significant expansion follows oOh! securing the long-term prestigious contract in 2022.

The newly installed and upgraded digital assets, combined with oOh!’s existing network, aims to deliver a 100% weekly reach within the City of Adelaide, contributing to a total network reach of 97% across the entire Adelaide market.

Paul Sigaloff, oOh!’s chief revenue and growth officer, said: “Our ongoing investment in Adelaide’s Out of Home advertising infrastructure underscores our commitment to providing brands with the most innovative and effective solutions available.

“The launch of the Gepps Cross digital billboard, along with our new builds at Mile End and Campbelltown, and the digitisation of our City of Adelaide Street furniture network, significantly enhances our ability to drive brand fame and deliver exceptional results for advertisers at scale across the South Australian capital.” 

Belle, Are Media’s design and lifestyle magazine, has launched its 50th-anniversary issue, celebrating five decades as a prominent player in Australia’s premium interiors and luxury lifestyle sector.

The special edition features the title’s first AI-generated cover, presenting “the perfect Belle house,” derived from an analysis of design elements beloved by the magazine’s audience.

The anniversary issue reflects on Belle’s influence on Australian architecture, art, and design, giving readers a retrospective of the best Belle covers, architectural triumphs, and design trends.

“Belle stands as Australia’s most prestigious homes brand, leading the design landscape for an impressive half a century,” said Are Media director of content Sally Eagle.

“More respected than ever before by consumers and the design industry alike, Belle has always been at the forefront of Australian and global trends.”

“Belle is proud to have been a central part of inspiring, informing and celebrating Australia’s design and architectural scene for five wonderful decades,” added Belle editor, Tanya Buchanan.

“To commemorate this significant milestone in the Australian design and publishing world, we are taking a look back at 50 fantastic years of Belle. But we are also looking toward the future with our first ever AI generated cover.”
 
In addition to its editorial content, the anniversary issue revisits the work of former editors and personalities such as Babette Hayes, Eric Matthews, and Neale Whitaker. Plus contributions from experts like Steve Cordony, Karen McCartney, David Harrison, Harry Roberts, Judy Pascoe, Kristie Clements, and Benjamen Judd.
 
The anniversary comes amid a booming luxury market, projected by Forbes to reach US$1.65 trillion this year, including categories like cars, experiences, wines and spirits, home furnishings, and art. ‘Personal luxury’ goods, such as clothing, accessories, beauty products, jewellery, and watches, are expected to account for 24% of the market, or US$400 billion.
 
Earlier this year, Are Media’s general manager of fashion and beauty, Nicky Briger, told Mediaweek magazines hold significant influence in the luxury category for both brands and consumers.
 
The confidence in the market’s strength was best evident in March when Are Media brought back the print edition of its iconic fashion title, Elle Magazine, to consumer shelves.
 
See also:
Mediaweek’s Magazine Rack: Welcome back Elle Australia
Good dining: Gourmet Traveller Annual Restaurant Awards crown 2024 winners

Magic has appointed data analyst Edward McMutrie as its head of signal, reporting to newly promoted CEO Shahram Ghaffurian.

In the role, he will be responsible for math and modelling disciplines across the agency, driving growth with data science while activating modelling and analytics to drive ROI for clients.

McMutrie will also be a key part of Magic’s recently appointed, new-look leadership team, which includes Ghaffurian, along with new appointments Bernie Cullen as head of media, Sarah Baskerville as head of growth, Sam Terminelli, who was promoted to head of strategy, and Tommy Glover, Magic’s head of SEO.

McMutrie joins the independent media agency with more than a decade of data-driven strategy experience, providing targeting and reporting expertise for brands such as Jetstar, Bunnings, IAG Insurance, Officeworks, Movember, and the New Zealand Defence Force.

Before joining Magic, he was the data science chapter lead for ANZ and had a three-year stint at The Lumery, leading its data and analytics function.

Ghaffurian, said: “We are extremely excited to welcome Ed to Magic. He brings significant math and modelling capabilities to our clients, which will be fundamental to helping us realise our growth and expansion goals.

“Signal is a critical discipline that leads the realisation of our Mediamatics methodology across all streams of our service offering. Ed will be instrumental in growing our clients’ businesses with math-driven media and marketing excellence, and our own growth, via productising our Mediamatics platform and supporting new partnerships.”

McMutrie said of his appointment: “Having led data science for some of Australia’s most iconic brands, I have a deep understanding of how insights can be leveraged to offer more relevant, meaningful and impactful customer experiences at scale.

“I am beyond excited to be joining the Magic crew and playing a key role in building out our ‘Mediamatics’ offering. It’s great to be part of a company that values the power of data and is putting it at the forefront of everyday, and strategic decisions to drive real results for our clients. What an opportunity.”

See also: New CEO appointment leads Magic’s refreshed leadership team

–

Top image: Edward McMutrie

TOP 5

1. Deadpool & Wolverine – $2,960,563 (1)

Walt Disney’s Deadpool & Wolverine continues to perform exceedingly well, hitting over $1 billion in box office gross globally. This is the Merc with the Mouth’s first appearance in the MCU, which is now possible due to Disney buying Twentieth Century Fox in 2019. Aussie Hugh Jackman also returns as Wolverine. The film now has the eighth-biggest opening weekend of all time globally. Coming in first place this week, Deadpool & Wolverine took $2,960,563 in its fifth week, averaging $5,898 over 502 screens.

Total Australian Box Office gross to date: $58,766,009

Synopsis: Deadpool’s peaceful existence comes crashing down when the Time Variance Authority recruits him to help safeguard the multiverse. He soon unites with his would-be pal, Wolverine, to complete the mission and save his world from an existential threat.

2. It Ends With Us – $2,546,911 (2)

Sony’s It Ends With Us is based on the bestseller of the same name, written by Colleen Hoover. Boasting a massive debut, a sequel, is assumingly all but confirmed. It will also assumingly be based on the book ‘It Starts With Us’. Coming in second place this week, It Ends With Us took $2,546,911 in its third week, averaging $4,861 over 524 screens.

Total Australian Box Office gross to date: $14,117,976

Synopsis: Lily Bloom moves to Boston to chase her lifelong dream of opening her own business. A chance meeting with charming neurosurgeon Ryle Kincaid soon sparks an intense connection, but as the two fall deeply in love, she begins to see sides of Ryle that remind her of her parents’ relationship. When Lily’s first love, Atlas Corrigan, suddenly reenters her life, her relationship with Ryle gets upended, leaving her with an impossible choice.

3. Alien: Romulus – $1,891,393 (3)

Disney’s new entry in the Alien franchise comes from the director of the Evil Dead remake, Fede Alvarez. Starring Cailee Spaeny in the leading role, the film returns to its horror roots while also adopting classic filmmaking techniques such as using animatronics, not CGI and building large sets, and not relying on green screen. Coming in third place this week, Alien: Romulus took $1,891,393 in its second week, averaging $4,318 over 438 screens.

Total Australian Box Office gross to date: $6,279,704

Synopsis: Space colonizers come face to face with the most terrifying life-form in the universe while scavenging the deep ends of a derelict space station.

4. Blink Twice – $827,544 (debut)

Coming in fourth place this week, Warner Bros. Blink Twice took $827,544 in its first week, averaging $2,523 over 328 screens.

Synopsis: When tech billionaire Slater King meets cocktail waitress Frida at his fundraising gala, he invites her to join him and his friends for a dream vacation on his private island. Wild nights soon blend into sun-soaked days, but when strange things start to happen, Frida must uncover the truth if she hopes to make it out alive.

5. Stree 2 – $488,944 (5)

Coming in fifth place this week, Stree 2 took $488,944 in its second week, averaging $6,607 over 74 screens.

Synopsis: The town of Chanderi is being haunted again. This time, women are mysteriously abducted by a terrifying headless entity. Once again, it’s up to Vicky and his friends to save their town and loved ones.

Top 6 – 10

6. Despicable Me 4
7. Inside Out 2
8. Coraline 15th Anniversary
9. Twisters
10. Trap

Wild Turkey’s Music 101 platform, now in its second year, wrapped its 2024 program with a takeover of The Abercrombie in Sydney, rebranding as The Wild Turkey House of Music 101. The event was led by BRING, a creative agency powered by Universal Music Group.

The Music 101 mentorship program offers ten emerging Australian artists an opportunity to learn from industry professionals, culminating in a final performance over two nights. This year, the cohort supported headline act Angus & Julia Stone.

The program was done in collaboration with TBWA’s PR and social specialist agency, Eleven, which led the Music 101 Mentorship Programme and PR efforts. Yakusan, a brand experience group, managed the experiential and event design, while Mindshare handled media.

Wild Turkey Music 101 cohort

“Music 101 has continued to develop into a platform that supports the the artists of tomorrow by bringing them closer to renowned industry talent and giving them a stage to find new fans,” said marketing director, Campari, Paolo Marinoni.

“The House of Music 101 has created an ownable space to bring fans into the Wild Turkey brand to show, not tell them what it means to ‘Trust Your Spirit.'”

Angus & Julia Stone

The platform’s first year featured solo artist Matt Corby as the face of the brand and led to music events across Australia with artists like duo Busby Marou and rock band Killing Heidi. Among the program’s graduates is Will Clift, who gained attention following a studio recording opportunity with mentor Corby.

“We are thrilled to embark on our second year of partnership with Campari Australia and Wild Turkey and are excited to continue to help them solidify their voice in music,” said Brooke Pilton, executive partnerships director at BRING.

“With the addition of Angus & Julia Stone to the headline spot for 2024 we continue to deliver artists who are known for their craft, push boundaries and will help amplify the brand story of ‘Trust Your Spirit’ in a compelling way that resonates with and helps to recruit the next generation of Wild Turkey drinkers.”

Angus Stone

The Wild Turkey Music 101 event follows BRING agency’s recent work, including the launch of Coke Studio in Australia and New Zealand alongside Ogilvy and OpenX. The campaign united Australian artists Tones And I and Young Franco, and New Zealand’s CHAII for an original music track and video, (Can’t Get You) Off My Mind.

BRING has also announced its latest collaboration with BWS, featuring G Flip as the next artist to headline the BWS Cool Room as part of the brand’s launch of BOX Alcoholic Juice.

See also: Coke Studio launches in AUNZ with Tones and I

–

Top Image: Angus & Julia Stone

Genero has named Jess Lake as its new senior client director for Australia and New Zealand.

Lake joins the creative platform from her previous roles at News Corp Australia and most recently as solution design director at WPP-owned marketing implementation agency, Hogarth.

Commenting on her appointment, Lake stated: “Joining Genero is an exciting opportunity to be part of a company that truly understands the importance of flexibility in creative partnerships.

“I’m looking forward to working with the talented team here and helping our clients achieve lasting impact.”

“Jess understands the challenges that marketers face today and brings both strategic and practical expertise in brand building and  AI-powered content creation that will be a huge asset to our local and global clients,” said Chris Dodson, Genero’s managing director for Australia and New Zealand.

The appointment is the latest in a series of hires by Genero, a platform for collaboration between marketers and a global network of professional creatives, and an official partner of Meta, Google, TikTok, Pinterest, and Amazon.

Earlier this year, Dodson was hired as managing director after spending six years leading YouTube’s consumer and business marketing in Australia and later managing YouTube’s subscription and music business across EMEA from London.

Chloe Lane joined Genero last year as managing director of global client solutions, where she oversees global client strategy, focusing on both in-house and outsourced creative solutions.

Lane served for four years as chief operating officer and chief of transformation at Hogarth before working on business transformation projects for Woolworths and Paper + Spark in 2023. She continues to mentor emerging marketers through the Australian Marketing Institute’s program.

The appointments come as Genero continues to expand its team and capabilities, following a new investment from Acorn Capital. 

See also: Genero appoints former Google-exec Chris Dodson as MD across AUNZ

–

Top Image: Jess Lake

Mazda Australia is bringing back its legacy Zoom-Zoom tagline in a new campaign via the auto brand‘s longstanding agency partner, CHEP Network.

The tagline, originally launched globally by Mazda Corporation in 2004, was designed to convey the ‘emotion of motion’ many first experience as children.

The latest campaign aims to revive this concept for a modern audience, focusing on Mazda’s ‘Joy of Motion’ platform.

The brand film for the campaign draws on Mazda’s early 2000s advertisements, re-establishing Zoom-Zoom for contemporary viewers.

The campaign also features a wider interactive campaign including immersive OOH, at-home, and social activations.

Mazda Australia’s national brand Manager, Ashlin Moore, led the development of the campaign in collaboration with CHEP Network.

“This new initiative is a concentration of everything that makes Mazda unique, loved and coveted here in Australia, and it perfectly reflects the enduring mission statement that Zoom-Zoom created,” Moore stated.

Alastair Doak, Mazda Australia’s marketing director, commented on the significance of returning to the brand’s core message.

“We’re reinstating the essence of our brand,” he said.

“Ask any Australian what they associate with Mazda and it will almost certainly be Zoom-Zoom, so it made perfect sense to go back to our roots, reflect on our core purpose and celebrate the pure joy of driving we’ve always striven to deliver through each and every car we make.”

Glen Dickson, CHEP Network’s deputy chief creative officer, added: “Everyone feels the joy of motion in their own unique way. But we’re also ultimately united by it. This is the beginning of bringing Zoom-Zoom back.”

This move by Mazda aligns with broader trends in the Australian automotive industry.

According to the latest Nielsen Ad Intel and Consumer and Media View (CMV) data, the sector saw an 8% YoY increase in ad spending, reaching $690 million for FY 2024. Key contributors to this growth included automakers Toyota, Hyundai, Mitsubishi, Kia, and Nissan.

See also: Drivers start their engines: Auto sector ad spend grew 8% over last 12 months says Nielsen

Credits:
Mazda Australia
Marketing Director Alastair Doak
National Brand Manager Ashlin Moore
Senior Manager, Brand Marketing & Partnerships Sonia Krien
Brand Marketing and Partnerships Specialist Victoria Nguyen

Creative Agency: CHEP Network
Media Agency: OMD
Post Production: White Chocolate
Music Supervisor: Trailer Media
Audio: Rumble
Casting: Felicity Bryne

Melbourne-based integrated brand agency Scooter has secured a position in the Bupa agency village, following a competitive pitch.

This appointment designates Scooter as a key agency partner for the private health insurer across its Australian businesses, including health insurance, dental, optical, hearing, and aged care.

The announcement follows Bupa’s recent decision to appoint CHEP Network as its creative agency for Australia. Bupa revealed plans for a strategic shift in its creative approach, introducing a new model aimed at streamlining its marketing operations.

CHEP Network will collaborate with support agencies including Scooter, as well as 2045 and Six Black Pens.

“We are incredibly proud to have the opportunity to further our partnership with Bupa,” said Scooter CEO, Anna Hodgson.

“The new contract extend Scooter’s longstanding relationship with Bupa that has flourished over the past nine years. This is a true testament to our strong client relationships and our ability to offer innovative and impactful creative services that drive results for our clients.”

Alicia Rieniets, general manager of marketing at Bupa Health Services, added: “We’re excited to extend our partnership with Scooter, whose innovative strategies and retail marketing expertise have helped drive a marketing transformation across the Bupa Health Services businesses.

In light of the new contract, Scooter has made several new hires. Olivia Gatt has joined as associate creative director, previously holding the role of associate director, design at Ellis Jones. Matt Strutte has been appointed group account director, having recently served as group account director at Sunday Gravy.

Both will support Executive Creative Director Luke Carson and General Manager Pete Murphy in leading the Bupa account.

“With a newly appointed and dynamic, talented, and committed team further strengthening our agency offering, we’re really excited to continue delivering engaging, entertaining and effective world-class thinking and creativity for our clients,” said Hodgson.

See also: CHEP Network appointed creative agency for Bupa

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Top Image (L-R): Matt Strutte, Olivia Gatt, Luke Carson, Anna Hodgson and Pete Murphy

Sunday 25 August 2024: VOZ Total TV Ratings Overnight Top 30 – Programs ranked on reach

Total People TV Ratings

Nine’s The Block recorded a total TV national reach of 2,261,000, a total TV national audience of 1,257,000, and a BVOD audience of 187,000.

Nine’s 9News recorded a total TV national reach of 2,217,000, a total TV national audience of 1,309,000, and a BVOD audience of 103,000.

Nine’s 60 Minutes recorded a total TV national reach of 1,731,000, a total TV national audience of 759,000, and a BVOD audience of 70,000.

Seven’s The Voice recorded a total TV national reach of 2,323,000, a total TV national audience of 1,049,000, and a BVOD audience of 81,000.

Seven’s Seven News recorded a total TV national reach of 2,283,000, a total TV national audience of 1,279,000, and a BVOD audience of 53,000.

Seven’s Spotlight recorded a total TV national reach of 1,383,000, a total TV national audience of 614,000, and a BVOD audience of 37,000.

10’s airing of Hunted recorded a total TV national reach of 974,000, a total TV national audience of 469,000, and a BVOD audience of 33,000.

People 25-54

Nine’s The Block:
• Total TV nation reach: 927,000
• National Audience: 552,000
• BVOD Audience: 116,000

10’s Hunted:
• Total TV nation reach: 434,000
• National Audience: 212,000 
• BVOD Audience: 20,000

Seven’s The Voice:
• Total TV nation reach: 733,000
• National Audience: 319,000
• BVOD Audience: 43,000

People 16-39

Nine’s The Block:
• Total TV nation reach: 445,000
• National Audience: 287,000
• BVOD Audience: 69,000

10’s Hunted:
• Total TV nation reach: 171,000
• National Audience: 84,000 
• BVOD Audience: 11,000

Seven’s The Voice:
• Total TV nation reach: 309,000
• National Audience: 134,000
• BVOD Audience: 21,000

Grocery Shoppers 18+

Nine’s The Block:
• Total TV nation reach: 1,701,000
• National Audience: 949,000
• BVOD Audience: 150,000

10’s Hunted:
• Total TV nation reach: 738,000
• National Audience: 357,000 
• BVOD Audience: 26,000

Seven’s The Voice:
• Total TV nation reach: 1,796,000
• National Audience: 831,000
• BVOD Audience: 65,000

Data © OzTAM and Regional TAM 2024. Not to be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without prior written consent of OzTAM and Regional TAM.