The platform said the feature could create an additional revenue stream for artists and songwriters.
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The company says the partnership will focus on 'responsible' uses of AI across music.
The full Oxygen Around U music video is available to watch now.
Stephan Pretorius: 'This partnership with UMG will allow us to leverage emerging technologies and data insights to create truly innovative music-driven campaigns...
Paolo Marinoni: "Music 101 has continued to develop into a platform that supports the the artists of tomorrow."
Sean Warner: "The partnership with SXSW Sydney, American Express and our artists will play a pivotal role within SXSW Sydney’s Music Festival...
• The theme of the event is Know Your Voice in Music
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