Westfield and The Walt Disney Company will collaborate for a second year to bring to life the magic of Disney storytelling across Australia and New Zealand.
Customers and fans can join in on events and activations throughout 2024, designed to ‘Spark Joy in the Everyday at Westfield’ in a distinctively Disney way.
Disney and Westfield will celebrate three beloved Disney universes: Star Wars (‘Spark Excitement’), Marvel (‘Spark Adventure’), and Disney Princess (‘Spark Magic’).
Lillian Fadel, Scentre Group’s director customer, community and destinations, said Scentre, Westfield’s owner, was looking forward to extending its collaboration with Disney to deliver more events and activations that celebrate the brand’s “famous storytelling and innovation.”
“Our customers have told us they value and enjoy these experiences, and we’re looking forward to sharing more memorable moments with them over the coming months.”
Tim Everett, The Walt Disney Company Australia and New Zealand, vice president and general manager of consumer products, added: “We are so thrilled to continue our partnership with Westfield, sparking excitement, adventure and bringing the Disney magic to their customers and our fans throughout 2024.”
The 2024 program follows a year of activations when both brands first came together to celebrate Disney100 in 2023 for Disney’s 100th anniversary.
This included experiential Disney retail pop-ups, immersive shopping photo opportunities that celebrate iconic Disney moments, inviting in-person access to shop exclusive Disney Store merchandise, larger-than-life LEGO installations, customer competitions and augmented reality experiences.
At the time, Elliott Rusanow, chief executive officer at Scentre Group, said: “We create destinations our customers choose to visit more often and for longer. We’re pleased to be collaborating with Disney in 2023 to celebrate its timeless storytelling across all 42 of our Westfield centres.
“We know the intergenerational appeal of Disney will resonate deeply with our customers and we look forward to welcoming fans of all ages to our destinations from this month.”
See also: Westfield announces year-long collaboration with Disney to celebrate its 100th anniversary