'If it doesn't align with me, I don't think it's worth it': Brooke Blurton on the value of authenticity
"Being real, being authentically you is important; if a brand doesn't like that, it's a brand you probably don't want to work with."
by Alisha Buaya – Jul 24, 2024
Keeping it Reel and deadly: How Meta is bringing the industry to First Nations creators
"It's incredible to support young and emerging creators, as well as showing them how to succeed in this business."
by Tess Connery – Jul 24, 2024
TV Ratings 23 July 2024: Tipping Point wins Tuesday night for Nine
Cash closed in on the River Boys during Home & Away.
by Jasper Baumann – Jul 24, 2024
Manage parasocial relationships and the 'cultural load': ReachOut shares tips at Meta First Nations Creators Program
"Don't feel that just because somebody has this parasocial relationship with you that you owe them anything."
by Amy Shapiro – Jul 24, 2024
Prime Video rolls out improved streaming interface
The new updates will feature personalised recommendations to users powered by generative AI.
by Jasper Baumann – Jul 24, 2024
La Famiglia unveils 'To Die For' platform and vampire mascot via Connecting Plots
"He’s a playful representation of just how irresistible the allure of our product is and a unique new angle for La Famiglia that is distinctly, un-Italian."
by Amy Shapiro – Jul 24, 2024
Nina Christian: The important difference between personal branding and positioning
"You simply can’t have effective positioning if you don’t have a strong personal brand."
by Kate O'Loughlin – Jul 24, 2024
Tourism NT appoints CHEP Network to martech account
Mark Gretton: "Building local skills in effective technology solutions that are both easy to execute and highly effective was central to our strategy."
by Alisha Buaya – Jul 24, 2024
Half Dome and Meta present panel on state of advertising on social platforms
Joe Frazer: "A cultural shift is required in many organisations to unlock volume within social platforms."
by Alisha Buaya – Jul 24, 2024
'Google cannot be relied upon:' Industry reacts to third-party cookies backflip
"This move by Google only reinforces that we can no longer rely on legacy big tech to innovate and drive the digital marketing agenda."
by Frank J. Cortese – Jul 24, 2024
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