Thursday May 2, 2024

Emily Copeland
ABC appoints ARN’s Emily Copeland as head of music across six platforms

By James Manning

New role sees ABC focus to make its brands “the home of Australian music.”

The ABC has appointed Emily Copeland head of music in the ABC Audio team.

This is a new role at the broadcaster after an executive search that started late in 2023.

Previously a similar title at the organisation was head of music and young audiences. A role previously held by Meagan Loader. Just two weeks ago it was revealed Loader has been appointed chief curator at the National Film and Sound Archive in Canberra.

Copeland will lead and manage the music strategy across a broad portfolio of triple j, Double J, triple j Unearthed, ABC Country, ABC Classic and ABC Jazz.

‘ABC’s music brands and platforms are world-class’

Of her appointment, Copeland said: “It’s an honour to have the opportunity to work with such iconic Australian music brands.

“The ABC’s music brands and platforms are world-class and I’m excited to work with the team to continue to build on their incredible legacy and help lead these brands into the future.”

Audio CV: Emily Copeland

Most recently, Copeland was director of audience innovation and music partnerships at ARN. In that role, she led partnerships with the Australian music industry and oversaw projects focussed on audience growth and brand innovation.

Copeland joined ARN in 2021 and was responsible for the strategy that led to the launch of CADA. ARN’s multi-platform youth offering launched in early 2022 and the strategy was reshaped 12 months ago in May 2023. There were further changes at CADA at the start of 2024 with a scaled-back team taking the brand forward.

During eight years working in subscription TV, Copeland managed the Foxtel music and factual channels’ advertising and brand partnerships teams. She also worked with Foxtel’s advertising arm MCN (now Foxtel Media).

During her time at Foxtel, Copeland worked alongside ABC head of audio Ben Latimer during his stint in subscription TV.

Other time Copeland spent with major music and media organisations included Sounds Australia, TEDxSydney and Chugg Music as the founder and director of partnerships agency Good Authority. She was also on the board of FBi Radio.

Ben Latimer said of the appointment: “Emily brings an exceptional range of skills and experience to the role and her understanding and appreciation of Australian music across genres is phenomenal.

“Emily will play a pivotal role in bringing a focus back to the ABC as the home of Australian music.”

Copeland will start in the new role on May 6.

See also: “Beyond audio:” Why ARN’s The Edge made the switch to CADA

Exclusive: CHEP's Nick Zonnios moves to Icon Agency
Exclusive: CHEP's Nick Zonnios moves to Icon Agency

By Amy Shapiro

“After seven years, I wanted to see if I could take everything that I’d learnt and apply it in a different environment, and to learn something new myself.”

Nick Zonnios has joined Icon Agency as director of consumer to lead its newly launched consumer practise, Mediaweek can reveal, departing from his previous position as head of PR at CHEP Network.

Zonnios began at Icon this week, alongside Georgina Rees, who has been appointed as director of brand and campaigns within Icon’s communications department.

Speaking to Mediaweek, Zonnios said: “I was at Clemenger Group (BBDO and CHEP) for seven years, and it was great. I worked with some amazingly talented and creative people who supported me in developing my own creative taste and opinion. And I learnt more than I could have imagined about creativity and importantly, how the disciplines of PR and creativity can benefit from a greater understanding and appreciation of each other.

“But after seven years, I wanted to see if I could take everything that I’d learnt and apply it in a different environment, and to learn something new myself. Icon felt like a great agency that knew where it was going and had created an environment that was ripe for creating great work, so I’m looking forward to playing a part in the agency’s ongoing success.”

Zonnios was promoted to head of PR at CHEP in May 2022, a position which saw him grow and develop the agency’s PR on a national scale. Before this, he served as general manager at Clemenger BBDO, establishing and leading its PR team for five years.

Throughout his career, Zonnios has worked across a number of high profile clients including ANZ, Barbie, Carlton & United Breweries, Doritos, Flybuys, Officeworks, Origin Energy, and Telstra.

Zonnios said that when the Icon team got in touch “to build the best consumer PR practice in the country, it was too good to pass up.”

“Brands are facing an ever more complex and competitive landscape when marketing to consumers. It takes sharp strategy, brilliant creativity and flawless execution to drive tangible impact for clients, and it was abundantly clear that Icon had built its agency on those principles.”

CHEP declined to comment on Zonnios’ departure and any plans to replace him.

Rees, meanwhile, moves to Icon from Mahlab, where she was marketing director, leading integrated clients and teams at agencies in London and Sydney.

Commenting on her appointment, Rees said that Icon “goes far beyond integration by taking an interdisciplinary approach which delivers exceptional work and massive value to clients.”

“Helping lead this offer is an incredibly exciting opportunity, and I can’t wait to get stuck in,” she said.

Icon’s executive director of communications, David Radestock, said the additions of Zonnios and Rees “reflect our limitless ambition, rapid growth trajectory, and unique offer to the market.”

“Nick and Georgina easily meet the criteria to join the Icon team, which is to be both wonderfully talented and wonderful people. They will transform our offer by delivering world-class, interdisciplinary consumer work, and I’m delighted to be working with them,” he said.

In the past year, Icon’s communications department has more than doubled in size. The agency also won Meta’s account, and developed new programs with the Department of Home Affairs and the Department of Foreign Affairs and Trade.

See also: CHEP Network appoints Nick Zonnios as director of PR
 

 
Top Image: Georgia Rees and Nick Zonnios

Finalists revealed for Mediaweek's Next of the Best Awards

Poppy Reid, Jaimes Leggett, Georgie Tunny, Henry Innis and more.

Mediaweek is proud to announce the finalists for the 2024 Next of the Best Awards.

The current and future leaders’ entries were assessed by an all-star judging panel, and a further round of judging will be held to decide on the winners, who will be announced at the awards night on 13 June 2024 at Sydney’s Ivy Ballroom.

Event details and tickets are available here.

The finalists are…

Leadership

Toby Aldred, Saatchi & Saatchi Australia and The Neighbourhood
Kate Blakeley, ARN
Erin Hudson, PHD
Henry Innis, Mutinex
James Lambert, GroupM
Joshua Lee, Zenith
Jaimes Leggett, Today the Brave
John McNerney, Yahoo
Brad Palmer, JCDecaux
Davor Vilusic, carsales

Ad Tech

Janette Higginson, Index Exchange
Surbhi Mishra
, oOH! Media
Andie Potter
, PHD
Taylor Svarc, OMD
James Vongdara, Paramount

Audio Talent

George Sargent, SCA
Jimmy and Nath
, SCA
Leigh Livingstone, Popcorn Podcast
Nicola Dale and Di Edwards, Over the back fence – with Di and Nicola
Sean Brown, SCA

Audio Producer

Jenna Benson, ARN
Luca Gonano, Nine Radio
Lindsey Green, SCA
Leon Sjogren, SCA

Changemaker

Ellie Angel-Mobbs, SCA
Tiff Ng, The Social Story
Poppy Reid, The Brag Media
Emma Watkins
Sarah Young, oOh! Media

Creative Agencies

Toby Aldred, Saatchi & Saatchi Australia and The Neighbourhood
Celia Garforth, Special Australia
Psembi Kinstan, DDB Group Melbourne
Jaimes Leggett, Today the Brave
Jade Manning and Vince Osmond, Today the Brave

Culture Award

Emily Cook, Dentsu
Andrew Harris, UM
Enrico Resuta, News Corp
Jessica Winch, essenceMediacom

Data and Research

Stefania Accardo, News Corp
John Cochrane, Val Morgan
Tara Coverdale, oOh! Media
Dan Krigstein, News Corp
Tom Sheppard, Atomic 212

Digital Video – Talent

Dr Matt Agnew
Karla Paniagua Coutinho
Anthony Farah
Justin Hill
Esme Louise James

Marketing – Brands

Rosie Fay, Lion
Antonia Icaza
, Advisible
Harry McGregor
, Asahi
Jessie Petterd, iSelect
Natascha Rey-Barry, NBCUniversal

Marketing – Media

Brittany Banfield, SCA
Marcus Billingham-Yuen, News Corp
Rosalinde Czysnok, News Corp
Claudine Hall and Joyce Li, Are Media
Holly Moody, Val Morgan

Media Agency – All Agencies

Justin Arlt, Wavemaker
Nicholas Chin, OMD
Sarah Heitkamp, Zenith
Cameron Law, dentsu
Sophie Price, essenceMediacom

Media Agency – Independent

Jacqui Capel, Today the Brave
Rory Heffernan, Atomic 212
Euan Macdonald, Half Dome
Jonathan Mandel, Bolster Group
Annie Marendaz, The Media Store

New Business Growth – Agency

Emilia Ball, dentsu
Rory Heffernan, Atomic 212
James Lambert, GroupM
Adam Steward, Hatched
Celia Wallace, Today the Brave

On Screen Content – Talent

Michael Genovese, Nine
Ursula Heger
, Paramount
Robert Irwin
, Paramount
Hannah Sinclair, Nine
Georgie Tunny, Paramount

On Screen Content – Producer

Rachael Brand, Paramount
Ashley Carter, Nine
Chris Perry, Fremantle/ Eureka
Keeshia Pettit, Life Uncut
Caro Wallace, Paramount

PR

Tess Fisher, Paramount
Jonelle Lawrence, Clear Hayes
Hayley O’Connell, Paramount
Brittany Stack, Seven
Julie Wright, Anchor & Co

Publishing

Sohan Judge, Val Morgan
Laura Masia, Pedestrian Group
Scott Purcell, Man of Many
Erina Starkey, News Corp

Salesperson

Marissa Duque, Paramount
Christopher Fifer, Seven
Lisa Marie Lavocah, Mamamia
Sophie Monaco, Paramount
Tim O’Connor, Vevo

Social Media Specialists

Jenna Benson, ARN
Patrick Effeney, Nine
Georgina Harris, Endemol Shine
Kieran Simpson, Paramount
Joshua Summers

Best Use of News Publishing

Samsung Z Series phone – Nathan Livingston and Brittany Daniel, News Corp
True North – Lucia Ordenes Sanchez, News Corp
The AFR, About Time Watch Fair (ATWF) 2023 – Nine Publishing
High Flyer – Amanda Upton, Nine

Sharon Edmonston exits M&C Saatchi Sydney as GCD
Sharon Edmonston exits M&C Saatchi amidst creative restructure

By Amy Shapiro

“As M&C Saatchi embraces the optimum creative structure for our clients’ needs and evolving capabilities, the necessary yet difficult decision has been made to reshape select roles.”

Sharon Edmonston, group creative director at M&C Saatchi Sydney, has left the agency amidst a restructuring of the creative department.

Edmonston has been with the agency for nearly nine years, initially joining in 2015 as creative director before being promoted to GCD in February 2023. She has not disclosed her next career move.

Her departure follows the exit of chief strategy officer Emily Taylor in February, who left after three and a half years. Chief creative officer Cam Blackley departed in October last year, subsequently replaced by Steve Coll.

Globally, a restructuring effort is being led by M&C Saatchi board executive chair Zillah Byng-Thorne, who was appointed to the position last year.

Recently, the business sold off stakes in Hong Kong and Sweden subsidiaries.

Last year, the agency consolidated its Singapore and Malaysia offices. Following the restructures and staff layoffs in APAC and in the UK, M&C’s Australian arm confirmed redundancies of fewer than 10 staff members last December.

In the Asia Pacific region, these changes followed the departure of M&C Saatchi’s Asia CEO, Richard Morewood. Justin Graham, M&C’s AUNZ chief executive, assumed the broader APAC role in the wake of Morewood’s departure.

During her tenure, Edmonston served as the joint head of AWARD School’s 2024 NSW and national sessions alongside M&C Saatchi’s joint national executive creative director Scott Dettrick. She also held the position of co-chair of M&C’s Employee Led Women’s Network.

Derrick joined M&C in March from his role as creative director at The Monkeys.

In response to Edmonston’s departure, an M&C Saatchi spokesperson said to Mediaweek: “As M&C Saatchi embraces the optimum creative structure for our clients’ needs and evolving capabilities, the necessary yet difficult decision has been made to reshape select roles.

“We are sad to part ways with colleagues that have played significant roles in delivering exceptional campaigns for our valued clients; for which we would like to say a heartfelt thank you. Small changes to our creative structure are required to channel our big ambition and purposefully continue M&C Saatchi Group on its trajectory of success.”

Top Image: Sharon Edmonston

Top Gear Australia
Top Gear Australia roars into action at Sydney Motorsport Park

By Jasper Buamann

Triple M’s The Rush Hour with Gus Worland, Jude Bolton, and Wendell Sailor was broadcast live from the event.

Top Gear Australia hosts Blair Joscelyne, Beau Ryan and Jonathan LaPaglia fronted a launch party for the show last night, arriving to the branded track by helicopter.

Ahead of the show’s 17 May premiere on Paramount +, The Stig also pulled up in a Paramount+ Top Gear Australia branded V8 race car.

Then there were the customised McLarens, Lamborghinis and other done-up rides from TUNED. Triple M’s The Rush Hour with Gus Worland, Jude Bolton and Wendell Sailor broadcasted live from the event. Fasttrack Experience took guests around the track in V8 race cars with professional drivers, with some guests treated to a Hot Lap with The Stig. 

Top Gear Australia

Network 10’s Angela Bishop welcomed guests with a taster reel of the new season, which sees the hosts travel around the world driving whatever they can get their hands on and completing outrageous challenges.

Paramount ANZ president Beverley McGarvey then took to the stage to explain why she commissioned the series, commending the new hosts on their electric chemistry while announcing the series will also premiere in Canada on 17 May and in Latin America, Italy, Germany, Switzerland, Austria, France, and Japan later this year. 

Top Gear Australia

The night finished with the Airtime Freestyle Motocross Team launching motorcycles high in the air, while pyrotechnics provided a thrilling backdrop. 

The eight-part series will take audiences across Australia, through the French Alps and the historic streets of Rome, around the St Tropez coastline, and to the rugged Colombian jungle.

Mediaweek was on the ground at the F1 in Melbourne earlier this year when co-host Ryan said the trio finished filming with a ‘hot lap’ around the Albert Park circuit.

Ryan emphasised how unusual it is to take four months to film just eight episodes.

“This is the most excited we’ve been for a show in 10 years,” he added.

See also: Paramount is ‘unshackling from FTA competitors’ with ad tier launch

carrie tommy
'We are exhausted': Carrie and Tommy swap roles to highlight national crisis

By Tess Connery

“If 32 people were killed by terrorists, we would take immediate action.”

As Australians once again take to the streets to protest men’s violence against women – 34 Australian women have been killed so far this year, an increase of nearly 30% year on year – Hit Network’s Carrie & Tommy have tackled the conversation in a different way. 

“I’m thinking if you read out the thoughts that I wrote down, it might mean more people will listen. Or if it might just give a different perspective about what it feels like to be a woman in this country,” Carrie Bickmore said on Wednesday night’s show, handing her notes to co-host Tommy Little.

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

 

A post shared by Carrie and Tommy (@carrietommyshow)

 

“It’s taken me days to work out what to say about the crisis that our country is in at the moment, not because I don’t have things to say about the apparent number of women dying every week in our country by the hands of a man. Not because I no longer know what to say, because it feels like we are yelling into the abyss. We are exhausted,” Little began, on behalf of Bickmore.

“Just not killing us is not enough. Do something. If 32 people were killed by terrorists, we would take immediate action. If it were 32 men in lycra riding their bikes on a Sunday morning, laws would be drawn up overnight to stop it happening again. Do something to help us women.”

Through Bickmore’s words, Little continued on to say that the message was not political nor a matter of opinion, and that “the facts speak for themselves” with a woman killed every four days.

Little choked up and continued, “Last year the government set a target to reduce the number of women killed by their partners by 25% annually. Instead, deaths have increased by nearly 30% on 2023. Don’t reduce the number by 25% or 50%, how about making it so no women are killed by their partners. 

“We are scared and we are, asking, pleading for help. Do something and stop killing us.”

Online, reactions to the clip have been overwhelmingly supportive, with women sharing their own stories of being stalked and harassed by current or former partners.

Other comments shared stories of family members and friends who had lost their lives to violence.

Activist Tarang Chawla – whose sister Nikita was murdered by her partner in 2015 – wrote: “It’s heartbreaking that so many women have had to die at the hands of violent men for our nation to start taking this issue as seriously.

“No-one should live in such constant fear, with the threat of power and control and risk having their life stolen from them because of the actions of violent men.”

Lifeline is available 24/7 on 13 11 14, or call the national sexual assault, family and domestic violence counselling line on 1800 RESPECT.

Podcast Week: Marc Fennel This Is Not A Game
Podcast Week: KICPOD turns five, Bizarre, Flip the Focus

Plus: 1 in 5 mothers, 1 in 10 fathers.

Compiled by Jasper Baumann and Tess Connery

Five years of KICPOD with Steph Claire Smith

Keep it Cleaner founders Steph Claire Smith and Laura Henshaw have hit the five year mark of their KICPOD podcast, bringing listeners deep conversations on the topics that matter… and also the topics that don’t.

“On the one hand, it feels like it has flown. But on the other, it’s also hard to remember time where it didn’t exist,” Smith told Podcast Week’s Tess Connery.

“For Laura and I, it’s one of our favourite parts of the week. It’s definitely one of our favourite parts of our jobs – it doesn’t feel like a job because we enjoy it so much. It started as another way to share with the community and reach more community members, but it’s now an absolute enjoyment, and we learn and get so much from it ourselves.”

Looking back at the evolution of the podcast, Smith laughs that whilst sometimes it’s hard to listen back to early episodes, it’s a joy to have a record of how far KICPOD has come. 

kicpod

We were really excited to create a platform where we could share people’s stories and get a lot of insights from people that we looked up to, or we knew that our community looked up to. So when it started we felt like we needed to always have a guest on with us, and it was a very interview style Q+A – and Laura and I really structured who was asking each question before we came on,” Smith said.

“What it’s turned into, which has been so beautiful, is a space where Laura and I have felt very, very comfortable to share very, very openly stuff that’s going on in our life. To be able to do it in that kind of longer form format is so much easier than say an Instagram post.”

With over 180,000 unique listeners last month, Smith said she and Henshaw will never take the community that they’ve grown for granted.

It’s a testament that we are working together as a team and with listeners so well, in really hearing what the community are loving and what they’re wanting to hear more of.”

Looking ahead, the podcast won’t be slowing down any time soon, with a miniseries on the horizon.

“Laura is in a phase of her life at the moment where she and her partner are trying to decide on whether or not they want to have kids. From what she has found in podcasts and online in that space, there aren’t too many super honest conversations where people have shared their own decisions and the pathway to making that decision,” Smith said.

She’s got an incredible miniseries launching in a couple of weeks. There’ll be two episodes a week where Laura has a guest on, as well as sharing a lot of her own discovery within the topic. It’s one of those big taboo topics that women hold a lot of shame around if they are questioning it or not sure, it’s about removing that shame and just having some really honest conversation.”

[Listen to KICPOD here]

Mick Molloy and Titus O’Reily expand ‘Bizarre’ podcast on LiSTNR

Bizarre with Mick Molloy and Titus O’Reily has expanded, featuring more episodes and stories.

Following the ongoing success of the pair’s original Sports Bizarre podcast, Molloy and O’Reily are expanding the format to now include an additional weekly episode called Animal Bizarre.

Molloy said: “From seagulls who are too fat to fly, drunk echidnas, a crypto-investing hamster, racoons hell bent on disrupting a ‘gender reveal party’, and a bear who invaded a military base, every week we will be looking at the most bizarre stories from the animal kingdom.”

O’Reily added: “We’ve been thrilled with the ongoing success of Sports Bizarre – and we will continue to find the weird stories from the sports world, but we’ve always wanted to branch out with other topics. When it comes to the stories we tell about animals, we are like David Attenborough if he didn’t fact check and had an incredibly poor understanding of wildlife.”

Bizarre with Mick Molloy and Titus O’Reily will feature two new episodes weekly on LiSTNR.

[Listen to Bizarre here]

Hotwire’s Flip the Focus brings together voices from the comms, marketing, and tech world

Hotwire Australia has launched a new brand platform Flip the Focus, bringing together voices from comms, marketing, and tech.

The first instalment of Flip the Focus will be a podcast series featuring the voices of female funders, founders, and leaders in tech. 

Jen Dobbie, creative director of Hotwire Australia, and host of the first series says, “Flip the Focus will provide us with multiple opportunities to unpack some important conversations in tech. With our first podcast launching around this year’s International Women’s Day, it was a great opportunity to hear from some of the most extraordinary female voices in the industry.”

Episode one of the series featured Noga Edelstein, venture partner at Black Nova VC, NSW Government adviser on systemic changes to the tech industry, and former general counsel at Yahoo!

[Listen to Flip the Focus here]

1 in 5 mothers, 1 in 10 fathers returns for second season on LiSTNR

Davina Smith returns to host the podcast that explores the often silent truth of perinatal depression and anxiety (PNDA). 

Nine News presenter Smith and her husband Mark gave birth to their daughter Rose in 2016. The isolation of being away from family and friends and with their baby daughter experiencing reflux and food allergies, along with sleep deprivation, saw Smith diagnosed with PNDA after several months.

In season two of the podcast, Smith, who is now a Gidget Foundation ambassador, will provide listeners with raw and honest accounts from some of the 1 in 5 mothers and 1 in 10 fathers living with PNDA.

Paired with expert insights from psychologists and counsellors in the field, this podcast explores the realities of parenthood, breaks down the stigma surrounding perinatal mental health, and gives parents the tools on how and when to seek support.

Gidget Foundation Australia was established 23 years ago to support the emotional wellbeing of expectant and new parents to ensure they receive timely, appropriate and specialist care. Gidget was the nickname of a young mother who took her own life while experiencing postnatal depression, a diagnosis that she kept to herself.

1 in 5 mothers, 1 in 10 fathers will have eight episodes in season two, released fortnightly every second Wednesday on LiSTNR.

[Listen to 1 in 5 mothers, 1 in 10 fathers here]

Podcast Week: KICPOD

sean rigby qms
QMS nabs Sean Rigby as national trading and partnerships director

By Tess Connery

Rigby left his previous role as oOh!media’s group revenue director earlier this year.

QMS has appointed Sean Rigby as national trading and partnerships director. He will commence the role in Q4 this year and will be based in Sydney.

Rigby left his previous role as oOh!media‘s group revenue director earlier this year, and will fill the role left by former general manager – trading, John Glynn. In his new role, he will be responsible for revenue strategy, analytics, pricing and inventory, business intelligence, revenue reporting, and trading partnerships.

Rigby has over 20 years’ experience in the out-of-home industry, and has worked in key agency sales roles at JCDecaux and Clear Channel in the UK.

QMS chief executive officer, John O’Neill, said he was “delighted to welcome Sean to QMS,” and that his “experience, relationships and passion for OOH will make a significant impact on our business.

“When Sean became available, we jumped at the opportunity to bring him on board to head up our trading team and continue to help foster strong relationships with our client and agency partners.

“His proven experience and commercial understanding will prove crucial to our ongoing expansion and success.”

Rigby joins QMS in a major year for the company, ahead of both the Olympic and Paralympic Games, and QMS’ Paris 2024 Digital Screen Network.

With 95% of QMS’ inventory being digital, the network will showcase Games content in real time, including a countdown to the Games, breaking news, medal-winning moments, medal tallies, world records, team profiles, and other significant moments from the Olympic and Paralympic Games. The network currently has a ‘100 days to go’ countdown ticking down on screens. 

The Paris 2024 Digital Screen Network is set to reach more than 80% of people aged 18 and older via the City of Sydney street furniture network, The Convenience Network, and Gold Coast street furniture assets. 

See Also: QMS lights up Paris 2024 Digital Screen Network, announces launch partners

CX Lavender CSO - Kim Verbrugghe
Kim Verbrugghe appointed CSO at CX Lavender

By Alisha Buaya

Verbrugghe joins from Boston Consulting Group, where she was general manager of venture and strategic design.

Kim Verbrugghe has joined CX Lavender as chief strategy officer.

In the role, she will oversee all research, brand, comms, and experience planning across the customer experience agency and join CXL’s leadership team.

Her most recent role was as general manager of venture and strategic design at Boston Consulting Group, where she led large corporate ventures and innovation teams for three years.

Verbrugghe previously built strategy departments at independent agency Deepend and Enero Group’s Orchard.

Adam Washington, CEO of CXL, said Verbrugghe’s experience in comms, digital, product, venturing, and consultancy means she is “perfectly positioned to design the future of our strategic offering.”

“Increasing pressures on C-suite to stay competitive in a tough market means we need to consider different ways of delivering value, either through traditional marketing methods or through innovation, experimentation or growth marketing.

CXL exec team May24 (1)

CXL executive team

“We’re bringing together a diverse team of entrepreneurs, consultants and agency people to help our clients withstand that test. We’re building the most progressive and energetic agency in Australia and Kim’s ability to bring world-class insights made her the perfect fit.”

Verbrugghe said the opportunity to join an agency that works across the whole funnel and shows commercial customer-centricity “was too good to resist.”

“The energy, opportunity and creativity of agencies has always been in my blood, but there’s much we can learn from the consulting and start-up world, and the capabilities needed to deliver outsized returns for our client partners.”

CX Lavender’s clients include Westpac, National Broadband Network, Stockland, Audi, BlueScope, and American Express. 

Recently, the agency won the accounts for Blue Mountains tourist attraction Scenic World, and general practice allied health network InterHealthcare.

See also: CX Lavender wins Scenic World and InterHealthcare

Top image: Kim Verbrugghe

Royals
The Royals leads industry pack on 2024 AFR BOSS Best Places to Work

By Alisha Buaya

Equality Media, King Kong, Tracksuit, and PMG rounded out the top five.

Creative agency The Royals has taken the top spot on the AFR BOSS Best Places to Work list among media and marketing agencies.

The annual list, judged by behaviour change consultancy Inventium, ranked the best workplaces in Australia and New Zealand across nine different industries.

Andrew Siwka, one of The Royals’ founders, explained to the publication that one of the agency’s “problems” is becoming what clients want them to be rather than what the agency wants them to be.

“And it’s a delicate balance. Creatives were saying, ‘Well, I don’t have time to work on that.’ So where are the proactive ideas coming from?”

The Royals became known for its Unnatural Fridays initiative, a single creative pitch meeting for the entire team, which won the team the AFR BOSS Best Places to Work title in the media and marketing category in 2024.

Siwka said the meeting “was about us dedicating a day and defending that day [from disruption]. We managed to defend close to 80% of Fridays in a given year.”

In second place is Equality Media, led by managing director Marilla Akkermans. The Melbourne-based agency, which topped the list last year, boasts a four-day working week that was established in 2022.

Last year, Akkermans told AFR: “A 40-hour work week was so inventive when people could work up to 120 hours a week. But looking into how we can work in this knowledge era, often people are only working four hours a day. Why are we making everybody sit at a desk for five days a week?”

Digital marketing agency King Kong, lead by Sabri Suby follows in third spot, followed by Tracksuit Limited in fourth place, while independent digital advertising agency PMG rounds out the top five.

North Sydney-based In Marketing We Trust claimed sixth spot on the list, and Hatched took seventh place.

The Melbourne-based media agency, lead by CEO Stephen Fisher, created a parental policy that helps its existing staff return to work after taking time off.

Hatched’s policy includes 12 weeks of paid leave for parents in addition to the government’s 18 weeks. It also includes six coaching lessons on navigating the guilt and stress of leaving young children to go to work, and three paid “keeping in touch” days to come back to the office, the AFR reported.

Half Dome boasts its fourth consecutive recognition on the list, this year taking eighth place. Tom Frazer, the independent agency’s managing director, said it was an honour to be on the list for a fourth year as the industry continues to face skills shortages and difficulty securing talent.

“Since the agency’s inception, we’ve been committed to focusing on our most important product – our people.

“We’re proud of the legacy we’re creating at Half Dome and the feedback from our team speaks for itself. Our 2023 workplace survey found 95% of the team were proud to tell others they work at Half Dome, while 98% said Half Dome was a great place to work. An incredible 100% of staff strongly agreed they were treated fairly, regardless of sexual orientation, gender, race, or age.”

Taking ninth place is independent creative communications agency, Cassette, lead by managing director Charlie Goldsmith.

Rounding out the top 10 is dentsu’s iProspect due to its employee value proposition (EVP): “Where the ambitious accelerate the possible.”

At the centre of its EVP is a suite of value-led initiatives co-designed by the team.

Marcelle Gomez, managing director of iProspect said: “iProspect is an agency that is built around accelerating growth, not just the growth of our clients’ businesses, but also that of our people and our culture. Our commitment to creating the very best environment for our people to be their best selves and realise their ambitions, allows us to create innovative solutions for our clients’ business problems.

“I am so proud of what we have achieved as a team, but I am most proud of the culture we have created and how happy our people are coming to work, sharing their knowledge and doing their best every day to live up to the iProspect ethos of where the ambitious accelerate the possible.”

See also: AFR and BOSS Magazine reveal the Best Places to Work in media and marketing

TRA - new starters May 2024
TRA makes six hires across Sydney and Melbourne

By Alisha Buaya

The six new hires will work with clients including Edgewell, Danone, News Corp, and The Real Pet Food Company.

TRA has made six hires to its teams in Sydney and Melbourne to support growth and new business across both markets.

Account lead Nana Kawaura, consultant Sam Stalley, and senior consultant Charlotte Saunders join the Sydney team.
 
Melbourne’s new hires include account lead Alexandra Fulton, qualitative lead Jemimah Gray, and senior qualitative consultant Claire Timmons.

The insights and research agency’s managing partner, Terri Hall, said the additions highlight its commitment to seeking talent who provide quantitative and qualitative experience, coupled with strategic and creative thinking.

“Our expanded team bring a diverse range of skills to the table, underscoring TRA’s desire to hire the best talent in market and enable us to continue to deliver cutting-edge solutions for clients. People are at the heart of what we do. There is an art to knowing people and the success of this hinges on building teams that have unique perspectives and multi-layered skills.”

Hall added that she and co-managing partner Mark Hobart are looking forward to seeing the new additions grow the business in Sydney and Melbourne, working with clients including Edgewell, Danone, News Corp, and The Real Pet Food Company.

“All our new team members will bolster our existing talented teams in each office, and hiring them is imperative to our continued momentum,” she said.

“As more and more clients demand insights-led marketing stratregies to drive growth, TRA continues to look to expand its senior leadership team in Australia to meet market demand, and we look forward to welcoming additional talent to our team moving forward.”

Fulton, newly appointed account lead in Melbourne, said: “TRA has established itself as the agency to watch on the Australian insights scene. While I was drawn to their reputation for thinking differently about research and consumer behaviour, I was also impressed by their approach and commitment to their own people and culture.

“I’m thrilled to have the opportunity to use my experience in quantitative methods to support Melbourne’s team further build this capability, and to take my own skills to the next level.”

Top image:
Top row L-R: Sam, Nana, Charlotte.
Bottom row L- R: Jemimah, Claire, Alexandra

AiMCO - Tegan Boorman and Nicole Foster
AiMCO reveals 2024 Guiding Council

By Alisha Buaya

The Council oversees the strategy and direction of AiMCO, plus its initiatives, policies, and programs.

The Australian Influencer Marketing Council (AiMCO) has revealed the new and returning councillors joining the 2024 Guiding Council.

The incoming council, elected by AIMCO members, includes the return of five sitting councillors, along with five new council members. The remaining eight councillors will be due for re-election in 2025.

AiMCO’s Guiding Council was formed in 2019 alongside the establishment of AiMCO. The governing body oversees the strategy and direction for AiMCO and its initiatives, working with members to activate policies and programs, while guiding the overall direction of AiMCO activities.

New councillors joining include Alexis Whelan from Kinesso, Edelman’s Drew Collins, Nicole Foster of Tourism Australia, Stephanie Pearson from OMG Group and BornBred Talent’s Stephanie Scicchitano.

Returning sitting councillors are Q-83’s Anthony Richardson, Natalie Giddings from Hoozu, Totally Awesome’s Sarah Letts, deputy chairperson Sam Kelly of Hello Social, and chairperson Tegan Boorman from Social Law Co.

Meanwhile, councillors due for re-election in 2025 are: Sonja Stindl from Amplify, Lucy Ronald from Fabulate, Jamie Taylor from Havas Media, deputy chairperson Detch Singh of Hypetap, Hannah McElhinney from SnackDrawer, Sharyn Smith from Social Soup, Steve Wright from Vamp, and Shivani Maharaj from Wavemaker.

AiMCO’s 100-plus members were invited to nominate for the council, with the final panel elected following a competitive voting process via a member-only survey.

Patrick Whitnall, AiMCO managing director, said: “As AiMCO membership continues to grow, our Guiding Council is more critical than ever in helping to drive our overall agenda. I’m excited by the 2024 council – it’s a refreshed, vibrant team of passionate influencer marketing advocates, and I look forward to working closely with them as we continue to elevate influencer marketing best practice.”

Chairperson Boorman from Social Law Co. said: “I’m delighted to be re-elected to the Guiding Council, and to continue in the role of chair for this coming year. I look forward to working with the refreshed Guiding Council as we continue to guide the industry body through the establishment and implementation of best practice in influencer marketing, in what is a pivotal time for the industry.”

Foster, councillor and Tourism Australia acting GM of global PR, content and social, added: “It is an honour to be part of AiMCO’s Guiding Council, responsible for helping drive the direction of the organisation over the next few years. Influencers and creators continue to drive effective results for brands and I am excited to be part of the evolution of the Australian influencer marketing industry, while also providing critical education opportunities and setting industry standards.”

Top image: Tegan Boorman and Nicole Foster

KommunityTV
KommunityTV inks deals with Tennis Australia and Australian Secondary Schools Rugby League

By Alisha Buaya

The live streams will be accompanied by news stories and profiles of the teams, clubs, and players in News Corp’s metro and regional mastheads.

KommunityTV has signed national streaming deals with Tennis Australia and the Australian Secondary Schools Rugby League.

News Corp Australia’s community sports streaming service will exclusively stream matches from Tennis Australia’s five remaining Australian junior championship events in 2024 and every game of the Australian Secondary Schools Rugby League National Championships.

The live streams will be accompanied by news stories and profiles of the teams, clubs, and players in News Corp Australia’s metro and regional mastheads, including The Daily Telegraph, Herald Sun, The Courier-Mail and The Advertiser.

Michael Wilkins, managing director of News Sport Network, said: “KommunityTV is a trusted partner to many sporting organisations at a national, state and local level in Australia and is backed by a global media company, unlike other players in the market. Our unique selling point is our fantastic story-telling and our amplification through our newspapers, digital network and social media channels.

“We have strong ambitions for growth, with plans to increase the ways subscribers can access KommunityTV and to enhance the user experience. KommunityTV represents a strong proposition for commercial partners who want to engage with grassroots sports participants and fans across the country.”

Michael Wilkins_News Corp Australia

Michael Wilkins

KommunityTV had strong engagement throughout April as it hosted national events such as Basketball Australia’s Under-18 and Junior Wheelchair National Championships, Netball Australia’s National Netball Championships, Tennis Australia’s Australian Junior Clay Court Championships, Water Polo Australia’s Australian Water Polo League, and the Australian Little Athletics Championships, with more than 1.7 million minutes viewed during the month.

The streaming service will provide live and on-demand events and competitions across 12 sports, including Australian Rules, basketball, netball, rugby league and various Olympic disciplines including athletics and water polo.

News Corp Australia launched KommunityTV in 2022 to tap into the company’s national sport network’s core value of supporting the growth of sport, from the grassroots to the elite.

See also: News Corp Australia launches community sport streaming service KommunityTV

TV Ratings LEGO Masters
TV Ratings 30 April 2024: The LEGO Masters go retro in mini land of giants

By Jasper Baumann

Farmer Todd was introduced during Farmer Wants a Wife.

Tuesday 30th Apr 2024: VOZ Total TV Ratings Overnight Top 30 – Programs ranked on reach

Total People TV Ratings

Nine’s LEGO Masters recorded a total TV national reach of 1,517,000, a total TV national audience of 709,000, and a BVOD audience of 46,000.

Nine’s A Current Affair recorded a total TV national reach of 1,634,000, a total TV national audience of 1,075,000, and a BVOD audience of 64,000.

Seven’s Farmer Wants a Wife recorded a total TV national reach of 1,850,000, a total TV national audience of 986,000, and a BVOD audience of 92,000.

Also on Seven, Home & Away recorded a total TV national reach of 1,389,000, a total TV national audience of 874,000, and a BVOD audience of 96,000.

10’s airing of MasterChef Australia recorded a total TV national reach of 1,191,000, a total TV national audience of 655,000, and a BVOD audience of 55,000.

See Also: TV Report 30 April 2024: One MasterChef contestant couldn’t ‘Keep Up’ with Oliver family recipe

People 25-54

Nine’s LEGO Masters:
• Total TV nation reach: 615,000
• National Audience: 336,000
• BVOD Audience: 29,000

Nine’s A Current Affair:
• Total TV nation reach: 531,000
• National Audience: 331,000
• BVOD Audience: 36,000

10’s MasterChef:
• Total TV nation reach: 476,000
• National Audience: 255,000 
• BVOD Audience: 32,000

Seven’s Farmer Wants a Wife:
• Total TV nation reach: 546,000
• National Audience: 277,000
• BVOD Audience: 51,000

Seven’s Home & Away:
• Total TV nation reach: 436,000
• National Audience: 281,000
• BVOD Audience: 55,000

People 16-39

Nine’s LEGO Masters:
• Total TV nation reach: 239,000
• National Audience: 133,000
• BVOD Audience: 15,000

Nine’s A Current Affair:
• Total TV nation reach: 213,000
• National Audience: 131,000
• BVOD Audience: 18,000

10’s MasterChef:
• Total TV nation reach: 218,000
• National Audience: 122,000 
• BVOD Audience: 18,000

Seven’s Farmer Wants a Wife:
• Total TV nation reach: 246,000
• National Audience: 119,000
• BVOD Audience: 28,000

Seven’s Home & Away:
• Total TV nation reach: 185,000
• National Audience: 119,000
• BVOD Audience: 33,000

TV Ratings

Grocery Shoppers 18+

Nine’s LEGO Masters:
• Total TV nation reach: 1,111,000
• National Audience: 507,000
• BVOD Audience: 37,000

Nine’s A Current Affair:
• Total TV nation reach: 1,252,000
• National Audience: 833,000
• BVOD Audience: 51,000

10’s MasterChef:
• Total TV nation reach: 924,000
• National Audience: 518,000 
• BVOD Audience: 44,000

Seven’s Farmer Wants a Wife:
• Total TV nation reach: 1,464,000
• National Audience: 797,000
• BVOD Audience: 73,000

Seven’s Home & Away:
• Total TV nation reach: 1,096,000
• National Audience: 698,000
• BVOD Audience: 76,000

TV Ratings

Data © OzTAM and Regional TAM 2024. Not to be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without prior written consent of OzTAM and Regional TAM.

TV Report MasterChef
TV Report 1 May 2024: MasterChef contestants put everything on the line at Queen Victoria Night Markets

By Jasper Baumann

The Project spoke to Chris Hemsworth, Anya Taylor-Joy, and George Miller.

TV Report 1 May 2024:

Nine TV Report

Texas Cheerleader Murder Plot

Nine aired Texas Cheerleader Murder Plot, an investigation into why Wanda Holloway, the mother of a high-school cheerleader, conspired to have another cheerleader and her mother murdered. 

A Current Affair

Over on A Current Affair, the program looked into the DV commissioner breaking down the $1B pledge to tackle gendered violence and also investigated what’s really going on inside courtrooms dealing with domestic violence.

Seven TV Report

The Front Bar

The Front Bar welcomed Anthony Rocca as they shared a laugh about the world of AFL and caught up with stars of yesteryear and today, ahead of the eighth round of the AFL 2024 season.

Home & Away

Earlier in the night was Home & Away as Bree considered moving on, Stevie’s romcom hit Summer Bay and Remi inadvertently crashed Bree’s date.

10 TV Report

The Project

The Project on 10 reported on advocates push for Molly’s Law, the Opposition’s super housing scheme and spoke to Chris Hemsworth, Anya Taylor-Joy & Director George Miller about their new film Furiosa: A Mad Max Saga. 

MasterChef Australia

On 10’s MasterChef Australia, the contestants cooked for immunity in a Team Challenge at the iconic Queen Victoria Night Market. 

ABC

7:30

On 7:30, Australia’s newest budget airline is looking increasingly unlikely to fly again and looked into why so few people catch buses in Melbourne.

Hard Quiz

Tom Gleeson faced an onslaught from experts in Van Halen, the America’s Cup, the Howard Government and the UK sitcom The Inbetweeners.

SBS

Alone Australia

New Zealand’s wild weather, lack of food and some bad luck forced all of the contestants to dig deep in order to continue the competition. 

Putin vs the West

As the impact of Putin’s war in Ukraine is felt across the globe, UN Secretary-General Antonio Guterres described his face-to-face meeting with the Russian President – sitting at the opposite end of Putin’s giant white table at the Kremlin.

Business of Media

Bruce Lehrmann given extension to appeal but will be forced to pay

Federal Court judge Michael Lee says he will force Bruce Lehrmann to pay some of Network Ten’s millions of dollars in legal costs after the former Liberal staffer’s disastrous defamation defeat – but has granted him extra time to lodge an appeal, reports Nine Publishing’s Sam Buckingham-Jones.

In a Sydney courtroom on Wednesday afternoon, Justice Lee heard Lehrmann had appointed a new barrister, Guy Reynolds, SC, to review the judgment with a view of formulating a possible appeal. Appeals must be lodged within 28 days, and barrister David Helvadjian, representing Mr Lehrmann, asked for an extension to May 31, which Justice Lee granted.

[Read More]

Hubbl users suffer ‘Credential Stuffing’ incident, but what is that?

Overnight, some Hubbl users began flagging an email from the Foxtel-owned streaming box company indicating their accounts had been compromised, reports Gizmodo’s Zachariah Kelly.

It turns out that some Hubbl owners have been subject to a ‘credential stuffing’ incident, and while it’s not as dramatic as a data breach or cyber attack, it’s a good reminder that you should never use the same usernames and passwords over and over again for different services.

While Hubbl’s systems were not compromised, credential stuffing is still very much a security incident, which is why some users were sent emails.

[Read More]

 
China’s TikTok makes useful idiots of us all

So, here’s a fact: someone you know is addicted to TikTok. Could be your child (maybe), your grandchild (likely), or, god forbid, a co-worker, reports Nine Publishing’s Mark Di Stefano.

Because not only are more than 8.5 million Australians using the video app every month, but the average time someone spends doomscrolling is more than 90 minutes every day.

Is it a waste of their time? That’s a matter of taste. But the most pressing issue for TikTok in Australia is that, like its US counterpart, it’s controlled by a company itself that is a subsidiary of China’s ByteDance.

[Read More]

Promised refunds for Bonza customers not possible, says airline’s administrator

Administrators of budget carrier Bonza have delivered a blow to customers promised refunds for cancelled flights, after examining the finances of the grounded airline, reports The Australian’s Robyn Ironside.

Hall Chadwick was appointed administrator on Tuesday, after Bonza’s small fleet of Boeing 737 Max 8s were repossessed by leasing company AIP Capital.

In a statement issued late Wednesday, Hall Chadwick said there had been “open dialogue” with the lessor.

[Read More]

Radio

Andy Lee drops big personal news on-air

Comedian Andy Lee dropped some big personal news on today’s episode of Hamish & Andy: He’s engaged to his long-time partner, Bec Harding, reports News Corp’s Nick Bond.

Harding joined the comedy duo on the latest episode of their podcast, available on LiSTNR, to share all the details on how he proposed to her after almost 10 years together.

“I asked Bec to marry me on Sunday,” Lee announced six minutes into the podcast, playing it cool by dropping the news after some other, less interesting life updates.

[Read More]

Jim Jefferies hits back at Marty Sheargold after radio star’s rant

Comedian Jim Jefferies has fired back at a Triple M radio presenter who called him a “deadsh*t” on the radio earlier in the week, reports News Corp’s Andrew Bucklow.

Marty Sheargold, who hosts the Triple M breakfast show in Melbourne, was less than impressed when Jefferies failed to rock up for a prearranged interview on Monday morning.

“If I knew who Marty Sheargold was, I’d be really upset by this whole incident,” Jefferies joked.

[Read More]

Television

Tom Gleeson Logie win: “One of the greatest gags that’s ever been created”

As TV pranks go, Tom Gleeson’s 2019 Logie win will go down as one of the most controversial of them all. His impromptu speech polarised the industry room, and his Hard Quiz campaign to win was seen by many as mocking the annual award, reports TV Tonight.

Virginia Trioli, who talks seriously to the funnyman about his craft for her series Creative Types, is a fan.

“I think he’s the author of one of the greatest gags that’s ever been created here in this country, and that’s his Gold Logie campaign. It’s a homage to his great inspiration, the Great Aussie Bleeder, Norman Gunston.”

[Read More]

Dan Schneider sues ‘Quiet on Set’ producers for defamation in docuseries

Dan Schneider has sued Investigation Discovery for defamation over his portrayal in Quiet on Set: The Dark Side of Kids TV, accusing the company of falsely implying that he sexually abused children who worked on the Nickelodeon series he created and ran, reports The Hollywood Reporter’s Winston Cho.

Schneider, in a lawsuit filed on Wednesday in Los Angeles Superior Court, says his depiction in the five-part docuseries is a “hit job.” While it’s true that two child sexual abusers worked on network shows, he says he had “no knowledge of their abuse,” condemned it and “was not a child sexual abuser himself.”

[Read More]

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